Course Title: Create titles for screen productions

Part B: Course Detail

Teaching Period: Term2 2011

Course Code: VART5938C

Course Title: Create titles for screen productions

School: 345T Media and Communication

Campus: City Campus

Program: C5218 - Diploma of Interactive Digital Media

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:mcvet@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Course Contact: Heng Shen Yeap
Course Contact Phone: 99254110
Course Contact Email: heng-shen.yeap@rmit.edu.au


Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit of competency, Create titles for screen productions CUFANM403A is delivered in the class Design Studio 1, together with Collaborate in a Creative Process BSBCRT402A and Make a presentation BSBCMM401A. This unit covers the skills required to create digital visual effects and titles for a screen based production. In addition, particular attention will be paid to motion graphic, broadcast design, and compositing effects.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUFANM403A Create titles for screen productions

Element:

1 Clarify work requirements.

Performance Criteria:

1.1 With reference to production documentation, clarify requirements for screen titles.
1.2 In consultation with relevant personnel, clarify work flow sequences to ensure that production schedule deadlines are met.
1.3 Identify the available budget for the production of titles as required

Element:

2 Identify items to be included in titles.

Performance Criteria:

2.1 Produce and maintain a schedule of items to be included in titles.
2.2 Determine if graphic items need to be imported from other sources and source these items as required
2.3 Obtain copyright clearances to use imported items as required
2.4 Select appropriate fonts and/or create fonts as required

Element:

4 Create titles.

Performance Criteria:

4.1 Incorporate and manipulate moving or static graphic items to be included in titles
4.2 Modify titles and source items to ensure that the required visual effect is achieved
4.3 Trial various techniques and styles and produce initial compilation of titles ensuring that style, content and creative intentions are met.
4.4 Decide upon the appropriate parameters of display to meet with creative requirements and technical specifications
4.5 Review initial titles to ensure that they meet technical and creative requirements
4.6 Ensure that the movement of titles and other graphic items maximizes the visual impact required for productions
4.7 Ensure that titles incorporate captions with required images and sound, and are correctly synchronised with sound
4.8 Ensure that titles are legible and appropriately spaced
4.9 Record and store titles and other graphic images according to enterprise procedures

Element:

3 Generate and assess ideas.

Performance Criteria:

3.1 Generate a range of ideas for the design of screen titles that respond sympathetically to briefs and provide creative solutions to all design issues
3.2 Discuss ideas and collaborate, as required, with relevant personnel to ensure contribution of ideas to initial concepts.
3.3 Continuously reflect on and appraise ideas for implications on cost, technical feasibility and suitability to meet specifications.

Element:

5 Finalise titles

Performance Criteria:

5.1 Present initial title compilations to relevant personnel for feedback
5.2 Participate in initial and ongoing evaluation of titles
5.3 Confirm accuracy of text, spelling, punctuation and content
5.4 Negotiate and agree to additional requirements and modify titles as required.
5.5 Ensure that agreement is reached with, and approval granted by, relevant personnel before proceeding with the final production of titles
5.6 Review process of creating titles and note areas for future improvement


Learning Outcomes


On successful completion of this unit, you will have developed the skills required to create digital visual effects and titles for a screen based production.

 


Details of Learning Activities

In class learning activities include, but are not limited to:
• lectures
• peer teaching and class presentations
• group discussion
• teacher feedback
• online research
• independent project based work
• teacher directed group activities/projects
• workshopping of students’ own projects

Out of class activities include, but are not limited to
• online research
• work shopping
• independent project based work


Teaching Schedule

WeekClass ContentElements
1Intro to Motion Graphics/Compositing - Squash & StretchCUFANM402A: 1, 2, 3 CUFANM403A: 1, 2, 3
2Animate basic transformations - Build Motion Graphic Wiki - Formative assessment 1CUFANM402A: 1, 2, 3 CUFANM403A: 1, 2, 3
3Formative 3 concepts - Basic transforms - Formative assessment 2CUFANM402A: 1, 2, 3 CUFANM403A: 1, 2, 3
4Nested compositions and intermediate renders CUFANM402A: 1, 2, 3 CUFANM403A: 1, 2, 3
5Formative assessment 3 studio classCUFANM402A: 4, 5 CUFANM403A: 4, 5
6"Motion In Poetry" - Formative assessment 3CUFANM402A: 4, 5 CUFANM403A: 4, 5
7Motion Sketch - Standard and High DefinitionCUFANM402A: 4, 5 CUFANM403A: 4, 5
8Particle Effects - Formative assessment 4CUFANM402A: 1, 2, 3 CUFANM403A: 1, 2, 3
9Motion Track/Stabilise/Graph Editor/Time Remap - Formative assessment 5CUFANM402A: 1, 2, 3 CUFANM403A: 1, 2, 3
10Summative A01 studio classCUFANM402A: 1, 2, 3 CUFANM403A: 1, 2, 3
11Summative A01 - Exploding Human Particle EffectCUFANM402A: 4, 5 CUFANM403A: 4, 5
12Compositing Workshop 1 - 3 Point lighting, lighting for compositesCUFANM402A: 4, 5 CUFANM403A: 4, 5
13Compositing Workshop 2 - Shoot Live Action Greenscreen - Formative assessment 6CUFANM402A: 1, 2, 3 CUFANM403A: 1, 2, 3
14Compositing Workshop 3 - Pull Keys/Initial CompositeCUFANM402A: 1, 2, 3 CUFANM403A: 1, 2, 3
15Compositing Workshop 4 - Refine Composite, finalise editCUFANM402A: 4, 5 CUFANM403A: 4, 5
16Summative A02 - Citizen Kane - Live Action/3D CompositeCUFANM402A: 4, 5 CUFANM403A: 4, 5
17Assessment 
18Assessment 


Learning Resources

Prescribed Texts


References

You are advised to look at the course Blackboard site for ongoing updated information. Students are expected to make full use of University library facilities, in researching and developing digital imaging, graphic and motion graphic design techniques.


Other Resources

Other required resources include suitable digital media storage such as a portable hard drive or USB flash drive, with at least 4Gb capacity.
Students will participate in a weekly wiki building activity. By the end of the course we will have collaboratively built a useful resource accessible by the entire cohort


Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge of course content is assessed through participation in class exercises, practical project work and through the application of learned skills.


Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered as essential building blocks for the more substantial summative assessment tasks.
To demonstrate competency in this course, you will need to complete each one of the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessments and a grade for the summative assessments.

Formative Assessment

1. Build Motion Graphic Wiki
Contribute to a group motion graphic research resource. Due at the end of semester.
2. Animate basic transformations
Demonstrate your ability to animate basic transformations in After Effects. Due before the following class.
3. Motion in Poetry Animation
Plan, design and create a motion graphic animation that references poem, piece of literature or song for it’s inspiration.
4. Particle Effects
Demonstrate your ability to create and manipulate particle effects. Due before the following class.
5. Motion Track/Stabilise/Graph Editor/Time Remap
Demonstrate your ability to stabilise, track and remap video footage. Due before the following class.
6. Shoot Live Action Greenscreen
As a team design, art direct, act, direct and shoot live action footage for use in a composite. Due in class.

Summative Assessments

1. Exploding Human Particle Effect
Shoot green screen footage, stabilise video on composite background, create explosion SFX with use of particles.

2. Citizen Kane - Live Action/3D Composite
Work as part of a team to shoot and integrate live action footage into a 3D environment, recreating a scene from Orson Welles’ “Citizen Kane”.


For further information on the grading system and criteria used, please refer to the course blackboard site.

Grades used in this unit are as follows:

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competentcy Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration



Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:
http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;

Other Information

Please refer to individual assignment briefs for information relating to assignment submissions and assessment criteria.
Please refer to the blackboard page for this course for additional information and weekly class notes.

Course Overview: Access Course Overview