Course Title: Create titles for screen productions

Part B: Course Detail

Teaching Period: Term2 2012

Course Code: VART5938C

Course Title: Create titles for screen productions

School: 345T Media and Communication

Campus: City Campus

Program: C5218 - Diploma of Interactive Digital Media

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:mcvet@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Course Contact: Kieran Doolan
Course Contact Phone: 99254110
Course Contact Email: kieran.doolan@rmit.edu.au
 

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit of competency, Create titles for screen productions CUFANM403A is delivered in the class Design Studio 1, together with Collaborate in a Creative Process BSBCRT402A and Make a presentation BSBCMM401A. This unit covers the skills required to create digital visual effects and titles for a screen based production. In addition, particular attention will be paid to motion graphic, broadcast design, and compositing effects.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUFANM403A Create titles for screen productions

Element:

1 Clarify work requirements.

Performance Criteria:

1.1 With reference to production documentation, clarify requirements for screen titles.
1.2 In consultation with relevant personnel, clarify work flow sequences to ensure that production schedule deadlines are met.
1.3 Identify the available budget for the production of titles as required

Element:

2 Identify items to be included in titles.

Performance Criteria:

2.1 Produce and maintain a schedule of items to be included in titles.
2.2 Determine if graphic items need to be imported from other sources and source these items as required
2.3 Obtain copyright clearances to use imported items as required
2.4 Select appropriate fonts and/or create fonts as required

Element:

4 Create titles.

Performance Criteria:

4.1 Incorporate and manipulate moving or static graphic items to be included in titles
4.2 Modify titles and source items to ensure that the required visual effect is achieved
4.3 Trial various techniques and styles and produce initial compilation of titles ensuring that style, content and creative intentions are met.
4.4 Decide upon the appropriate parameters of display to meet with creative requirements and technical specifications
4.5 Review initial titles to ensure that they meet technical and creative requirements
4.6 Ensure that the movement of titles and other graphic items maximizes the visual impact required for productions
4.7 Ensure that titles incorporate captions with required images and sound, and are correctly synchronised with sound
4.8 Ensure that titles are legible and appropriately spaced
4.9 Record and store titles and other graphic images according to enterprise procedures

Element:

3 Generate and assess ideas.

Performance Criteria:

3.1 Generate a range of ideas for the design of screen titles that respond sympathetically to briefs and provide creative solutions to all design issues
3.2 Discuss ideas and collaborate, as required, with relevant personnel to ensure contribution of ideas to initial concepts.
3.3 Continuously reflect on and appraise ideas for implications on cost, technical feasibility and suitability to meet specifications.

Element:

5 Finalise titles

Performance Criteria:

5.1 Present initial title compilations to relevant personnel for feedback
5.2 Participate in initial and ongoing evaluation of titles
5.3 Confirm accuracy of text, spelling, punctuation and content
5.4 Negotiate and agree to additional requirements and modify titles as required.
5.5 Ensure that agreement is reached with, and approval granted by, relevant personnel before proceeding with the final production of titles
5.6 Review process of creating titles and note areas for future improvement


Learning Outcomes


On successful completion of this unit, you will have developed the skills required to create digital visual effects and titles for a screen based production.

 


Details of Learning Activities

This class is conducted as a blended course with a number of face to face sessions (weeks 2, 6, 10 and 14), and the balance of learning and assessment activities conducted online. You will complete learning and assessment tasks either individually, or collaboratively with your peers.

Students are required to make extensive use of the Lynda.com database and associated University library facilities, in researching and developing digital imaging, graphic and motion graphic design skills and techniques. Structured learning resources for this blended course can be found in the c5218 Diploma of Interactive Digital Media Blackboard Shell.

You will begin with a training needs analysis quiz. This quiz covers aspects of film and video, software authoring tools and some general design knowledge. The result indicates your understanding of concepts that are crucial skills for this course. At the completion of the course, you should be able to score full points.

Your quiz score will indicate whether you should access the basic, intermediate or advanced learning resources provided online. Of course whatever the result, you have access to all the learning material and it is highly recommended that every student should review each lesson.

Two of your assessments will be individually animated short films. Another two assessments will be team projects conducted collaboratively, using online tools (discussion boards, web conferencing, wikis, blogs etc.) to develop a concept for an animated film, and an online research resource.

Students are encouraged to make full use of University computer lab resources. You are advised to look at the course Blackboard page for ongoing updated information.

In class learning activities may include, but are not limited to:
* lectures
* peer teaching and class presentations
* group discussion
* teacher feedback
* online research
* independent project based work
* teacher directed group activities/projects
* work shopping of students? own projects

Out of class activities may include, but are not limited to
* online research
* work shopping
* independent project based work


Teaching Schedule

WeekClass ContentElements
2Training needs analysis - Team Motion Graphic Wiki Resource exercise (Intro to Formative 3 - due week 14) - Formative 1 - Simple Shapes Graphic Animation with TitleCUFANM402A: 1, 2, 3 CUFANM403A: 1, 2, 3
3After FX interface, manage resources, basic transformations, keyframesCUFANM402A: 1, 2, 3 CUFANM403A: 1, 2, 3
4Basic keyframe interpolation, anchor point, graph editor, motion blurCUFANM402A: 1, 2, 3 CUFANM403A: 1, 2, 3
5Control and sequence layers, loop, stretch, blends, effects and stylesCUFANM402A: 4, 5 CUFANM403A: 4, 5
6Formative 1 due - Simple Shapes Graphic Animation with Title - Studio ClassCUFANM402A: 4, 5 CUFANM403A: 4, 5
7Manage transparency, masks, mattes and stencilsCUFANM402A: 4, 5 CUFANM403A: 4, 5
8Animating with typography and audioCUFANM402A: 1, 2, 3 CUFANM403A: 1, 2, 3
9Parenting, grouping, nesting and pre-composingCUFANM402A: 1, 2, 3 CUFANM403A: 1, 2, 3
10Formative 2 due - Team Concept Design - Studio ClassCUFANM402A: 1, 2, 3 CUFANM403A: 1, 2, 3
11Expressions - Playback and time manipulationCUFANM402A: 4, 5 CUFANM403A: 4, 5
12After FX 3D cameras, lights and workflowCUFANM402A: 4, 5 CUFANM403A: 4, 5
13Motion tracking, stabilisation and keying - Painting and puppetingCUFANM402A: 1, 2, 3 CUFANM403A: 1, 2, 3
14Formative 3 due - Team Motion Graphic Wiki Resource - Studio ClassCUFANM402A: 1, 2, 3 CUFANM403A: 1, 2, 3
15Summative Assessment Project FeedbackCUFANM402A: 4, 5 CUFANM403A: 4, 5
16Summative Assessment Project due & FeedbackCUFANM402A: 4, 5 CUFANM403A: 4, 5
   
   


Learning Resources

Prescribed Texts


References

Students are expected to make extensive use of the Lynda.com resource and associated University library facilities, in researching and developing digital imaging, graphic and motion graphic design skills and techniques. You are advised to look at the course Blackboard page for ongoing updated information.
 


Other Resources

Students are encouraged to make full use of University computer lab resources. Please consult the course
Blackboard page or the University web site for details of access times and locations.

Other required resources include broadband internet access, suitable digital media storage such as a portable hard drive or
USB flash drive, with at least 4Gb capacity.

Students will participate in an ongoing wiki building activity. By the end of the course we will have collaboratively built a
useful resource accessible by the entire cohort


Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge of course content is assessed through participation in class exercises, practical project work and through the application of learned skills.


Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered as essential building blocks for the more substantial summative assessment tasks.
To demonstrate competency in this course, you will need to complete each one of the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessments and a grade for the summative assessments.

Formative Assessments

1. Simple Shapes Graphic Animation with Title
Demonstrate your ability to creatively animate 15 secs of basic transformations in After Effects, using only
the supplied graphic elements. Due in week 6.

2. Team Concept Design
In teams, plan, design and visualise a 30 sec motion graphic animation with titles. Due in week 10.

3. Team Motion Graphic Wiki
In teams, contribute to a group motion graphic research resource. Due in week 14.

Summative Assessment

1. 30 sec Motion Graphic Animation with Title
Create a 30 sec motion graphic animation with titles. Using the skills and techniques you have acquired over the semester, creatively illustrate the specified theme. Due in week 16.

For further information on the grading system and criteria used, please refer to the course blackboard site.

Grades used in this unit are as follows:

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competentcy Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment 


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration

Other Information

Please refer to individual assignment briefs for information relating to assignment submissions and assessment criteria.
Please refer to the blackboard page for this course for additional information and weekly class notes. 

Feedback
You will receive spoken and written feedback from teachers on your work. This feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Late Submissions
Please advise teacher in advance if an extension of time or special consideration is required for submission of work. Refer to the course Blackboard site for policy information including information on late submissions. 


Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:
http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;

Course Overview: Access Course Overview