Course Title: Analyse data from international markets

Part B: Course Detail

Teaching Period: Term2 2012

Course Code: MKTG5790C

Course Title: Analyse data from international markets

School: 650T TAFE Business

Campus: City Campus

Program: C5219 - Diploma of International Business

Course Contact : Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact

Name and Contact Details of All Other Relevant Staff

Max Kaltmann

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit applies to individuals with managerial responsibility for interpreting international trends and market developments, interpreting competitor market performance and reporting on market data. The purpose and intent of reporting on market data is to assist the organisation to target marketing activities and to draw up marketing plans.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG511A Analyse data from international markets


BSBMKG511A/01 Interpret trends and market developments

Performance Criteria:

1.1. Use statistical analysis of Australian and international market data to interpret international market trends and developments
1.2. Analyse trends and developments within Australia and relevant international settings for their potential impact on international business activity within target market
1.3. Identify aspects of culture that may have an impact on international business activity within target market
1.4. Use measures of central tendency/dispersion and correlations between sets of data for quantitative interpretation of comparative international market data
1.5. Perform qualitative analysis of comparative international market information as a basis for reviewing business performance in international settings


BSBMKG511A/02 Interpret competitor market performance

Performance Criteria:

2.1. Analyse the international market performance of existing and potential competitors and their products or services to identify potential opportunities or threats
2.2. Compare international business performance to that of competitors to identify market position


BSBMKG511A/03 Report on market data

Performance Criteria:

3.1. Prepare, plot and interpret data for visual presentation
3.2. Assess visual presentation for potential problems and take corrective action if necessary
3.3. Ensure report meets organisational requirements in terms of content, format and level of detail
3.4. Submit report within the required timeframe

Learning Outcomes

This course delivers the skills and knowledge required to analyse data from international markets.

Details of Learning Activities

Learning activities

A range of learning activities are planned for this course including self-paced and collaborative class room based activities.

The self-based activities will be delivered through various technology platforms and will include student contribution to wikis and discussion threads, reflective journals, quizzes and interactive sessions.

The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice skills in a simulated workplace environment.


One test, one group assignment and Final Test

Teaching Schedule

Week and Detail

6. Introduction to statistics, sampling amd data collection

7. Organisation and visual reprentatation of data. Measures of central tendency

8. Measures of Dispersion, probability and normal distribution

Mid Semester Break

9. Sampling distribution and revision

10. Class Test

11. Excel usage

12. Estimation and introduction to correlation

13. Correlation and Regression

14. Time series and index numbers

15. Revision

16. Final Test

17. Feedback and individual interviews

Learning Resources

Prescribed Texts

Greg Dickman, Financial Forecasting and Data Analysis, Thomson


Heizer, J, Principles of Operations Management, 6th Edition

Other Resources

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.

Assessment Tasks

Class Test - in class book test. A formula sheet will be provided and only non-programmable calculators will be allowed

Group Assignment  - Students will be tasked to source information from specified websites. Analyse dat using Excel ’Data Analysis’ tool pack and write reports

Final examination - a closed book tinal test to cobver all topics.

Critical aspects of assessment

The critical aspects of assessment are:
• Validity – the assessment tool is designed and implemented so that it measures performance accurately and precisely
• Reliability – the assessment tool is designed and implemented so that the measurements received are consistent over a period of time or a number of assessment events
• Fairness – the assessment tool is designed and implemented so that it is non-discriminatory and unambiguous
• Flexibility – the assessment tool is designed to allow for its application in a range of different contexts and conditions, and uses a range of methodologies.

Assessment may incorporate a variety of methods including in-class exercises, problem-solving exercises, assignments, group or individual projects, presentations and written or practical tests, as well as homework activities.

Other activities may be workplace-based or simulate work practices. These may include the production of technical requirements documents, direct observation of workplace practices and the presentation of a portfolio of evidence. This portfolio may include documents, photographs, video and/or audio files.

Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met. Students will be provided with feedback throughout the course to check their progress.

Assessment Matrix

Other Information

Graded Assessment at RMIT
At RMIT, the grades to be used for VET programs are:
DNS - Did not submit for assessment
NYC - Not yet competent
CAG - Competency achieved – graded
CC - Competent with credit
CDI - Competent with distinction
CHD - Competent with high distinction

Course Overview: Access Course Overview