Course Title: Analyse data from international markets

Part B: Course Detail

Teaching Period: Term1 2013

Course Code: MKTG5790C

Course Title: Analyse data from international markets

School: 650T TAFE Business

Campus: City Campus

Program: C5219 - Diploma of International Business

Course Contact : John Fowler

Course Contact Phone: +61 3 9925 5666

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit describes the performance outcomes, skills and knowledge required to analyse data from international markets.

No licensing, legislative, regulatory or certification requirements apply to this unit at the time of endorsement.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG511A Analyse data from international markets


BSBMKG511A/01 Interpret trends and market developments

Performance Criteria:

1.1. Use statistical analysis of Australian and international market data to interpret international market trends and developments
1.2. Analyse trends and developments within Australia and relevant international settings for their potential impact on international business activity within target market
1.3. Identify aspects of culture that may have an impact on international business activity within target market
1.4. Use measures of central tendency/dispersion and correlations between sets of data for quantitative interpretation of comparative international market data
1.5. Perform qualitative analysis of comparative international market information as a basis for reviewing business performance in international settings


BSBMKG511A/02 Interpret competitor market performance

Performance Criteria:

2.1. Analyse the international market performance of existing and potential competitors and their products or services to identify potential opportunities or threats
2.2. Compare international business performance to that of competitors to identify market position


BSBMKG511A/03 Report on market data

Performance Criteria:

3.1. Prepare, plot and interpret data for visual presentation
3.2. Assess visual presentation for potential problems and take corrective action if necessary
3.3. Ensure report meets organisational requirements in terms of content, format and level of detail
3.4. Submit report within the required timeframe

Learning Outcomes

Details of Learning Activities

A range of learning activities are planned for this course including self-paced and collaborative class room activities.

The self based activities will be delivered through various technology platforms and will include student contribution to wikis and discussion threads, reflective journals, quizzes and interactive session.

The collaborative classroom based activities will include group discussion, group problem solving activities and opprtunities to practice skills in a simulated work environment.

Teaching Schedule


1. Pre-training review:
Familiarisation with:
• Program
• Services/facilities
• Other students
• Teacher(s)
• Where to get support
• Student responsibilities
• Course requirements
• Course support documents
• Pre-reading
• Blackboard
• Overview of assessment requirements
• Grading
• Plagiarism
• Appeals
• Extensions
• Feedback
• Privacy
• Submission requirements
• Resubmission policy

2. Statistics, sampling and data collection

3. Organisation and visual representation of data

4. Measures of central tendencies and dispersion

5. Probability and normal distribution

6. Sampling distribution

7. Revision

8. Class test and assignment distribution

9. Excel

10. Estimation

11.Correlation and regression

12. Correlation and regression

13. Time series

14. Index numbers

15. Final Test

16. Feedback and resits

Learning Resources

Prescribed Texts

Dickman, Greg, Financial Forecasting and Data Analysis, Thomson, USA


Heizer, J, Priciples of Operations, Management, Prentice Hall, USA

Other Resources

Overview of Assessment

Assessment will incorporate a variety of methods including tests, assignments and an examination. Tests will be closed book consisting of multiple choice questions, problem solving exercises and applied exercises. The assignment will require students to undertake basic research on a business theme. Students working in groups will be required to analyse data using MS Excel 2003 and write reports as directed.

Students will receive ongoing feedback on their progress in the course. Feedback on assessments will be given in a timely manner. Students will be informed about how to improve their performance in the competency / course and what they will need to to to be deemed competent or to gain a pass in the assessment.

Assessment comprises: Tests, Group Assignment  and Presentation

Assessment Tasks

Critical aspects of assessment

The critical aspects of assessment are:
• Validity – the assessment tool is designed and implemented so that it measures performance accurately and precisely
• Reliability – the assessment tool is designed and implemented so that the measurements received are consistent over a period of time or a number of assessment events
• Fairness – the assessment tool is designed and implemented so that it is non-discriminatory and unambiguous
• Flexibility – the assessment tool is designed to allow for its application in a range of different contexts and conditions, and uses a range of methodologies.


Assessment Schedule

Assessment One - Test

Assessment Two Project

Assessment Three Final Test

Submission Requirements

Assessment tasks must be submitted via Blackboard.

You should:

• Ensure that you submit assessments on or before the due date. If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms is available at;ID=ls0ydfokry9rz website.
• Always retain a copy of your assessment tasks. (hard copy and soft copy)
• When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of work for assessment is available on blackboard.
• Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C Ensure safe workplace, Page 1 of 10.

Marking Guide (competency):
Vocational Education and Training (VET) is based on current industry needs and the focus on preparing you for the workplace. Because VET courses are informed by practical application of knowledge and skills, they are based on a system known as ‘competency based training’ (CBT). So when you are assessed in VET it is about whether you are competent to do the job, as well as having a firm grasp on the knowledge and skills required to do that job, as opposed to traditional curriculum based education settings that are often based on knowledge retention.

You need to demonstrate you are competent in each element of the unit of competency you are studying.

You will receive feedback on each assessment task that will inform you whether you are competent or not and how well you are performing. Once competent in all elements of the unit you receive a competency grading.

Please refer to the Final Grades table below.

Marking Guide (Grading)
After achieving competency we then grade your performance in the unit; this gives you the opportunity to have the level of your performance formally recognized against industry standards and employability skills.

The grading is according to the following criteria:


We are looking for a high level of ability to complete all tasks independently as per the specifications as well as demonstrating a high level of initiative in your approach to the task


We are looking for depth of understanding of the key concepts and knowledge required in the assessments system. You should be able to demonstrate a thorough understanding of all requirements in all the assessment tasks.


We are looking for appropriate use of technology to assist in presenting all tasks clearly and suitable for the intended audience. You also need to show an understanding of the kinds of problems that can arise in managing pertinent issues and how these might be addressed.


If required by the teacher we would expect to see ongoing uploading of information into Pebble Pad that is relevant to the unit, full utilisation of Pebble Pad and Blackboard as per course requirements and timely submission of all required assessment tasks.


We expect to see contributions to relevant discussions and scheduled Collaborate sessions. In addition your tasks should demonstrate a very good understanding of strategies for a collaborative approach to management issues in the workplace.

Final Grades table:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved – Graded
NYC Not Yet Competent
DNS Did Not Submit for assessment

Further information regarding the application of the grading criteria will be provided by your teacher.

Assessment Matrix

Full details on how this course is assessed against the Unit elements and performance criteria plus critical aspects of evidence can be found in the Learning and Assessment Tool available from your course teacher.

Other Information

The total number of scheduled hours of teaching, learning and assessment involved in this course includes all planned activities including face to face classes, lectures. Workshops and seminars; workplace visits, on line learning and other forms of structured teaching and learning. The total scheduled hours also covers the amount of effort required to undertake, evaluate and complete all assessment requirements, including observation of work performance, discussions with supervisors and others providing third party evidence and one on one and group assessment sessions with students.

Regardless of the mode of delivery, it represents a guide to the relative teaching time and student effort required to successfully complete a particular competency/module. This may include the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Overview: Access Course Overview