Course Title: Analyse data from international markets

Part B: Course Detail

Teaching Period: Term2 2013

Course Code: MKTG5790C

Course Title: Analyse data from international markets

School: 650T TAFE Business

Campus: City Campus

Program: C5219 - Diploma of International Business

Course Contact : Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact Email:timothy.wallis@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

David Plowman

david.plowman@rmit.edu.au

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None.

Course Description

This unit applies to individuals with managerial responsibility for interpreting international trends and market developments, interpreting competitor market performance and reporting on market data. The purpose and intent of reporting on market data is to assist the organisation to target marketing activities and to draw up marketing plans.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG511A Analyse data from international markets

Element:

BSBMKG511A/01 Interpret trends and market developments

Performance Criteria:

.1. Use statistical analysis of Australian and international market data to interpret international market trends and developments
1.2. Analyse trends and developments within Australia and relevant international settings for their potential impact on international business activity within target market
1.3. Identify aspects of culture that may have an impact on international business activity within target market
1.4. Use measures of central tendency/dispersion and correlations between sets of data for quantitative interpretation of comparative international market data
1.5. Perform qualitative analysis of comparative international market information as a basis for reviewing business performance in international settings
 

Element:

BSBMKG511A/02 Interpret competitor market performance

Performance Criteria:

2.1. Analyse the international market performance of existing and potential competitors and their products or services to identify potential opportunities or threats
2.2. Compare international business performance to that of competitors to identify market position
 

Element:

BSBMKG511A/03 Report on market data

Performance Criteria:

3.1. Prepare, plot and interpret data for visual presentation
3.2. Assess visual presentation for potential problems and take corrective action if necessary
3.3. Ensure report meets organisational requirements in terms of content, format and level of detail
3.4. Submit report within the required timeframe
 


Learning Outcomes


This course delivers the skills and knowledge required to analyse data from international markets.


Details of Learning Activities

A range of learning activities are planned for this course including self-paced and collaborative class room based activities.

The self-based activities will be delivered through various technology platforms and will include student contribution to wikis and discussion threads, reflective journals, quizzes and interactive sessions.

The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice skills in a simulated workplace environment.


Teaching Schedule

Week          Date        Topic                            
18 July(1) Course Induction
• Course delivery and assessment details
• Course support documents
• Online learning environment
• Grading
• Plagiarism
• Appeals
• Extensions
• Feedback
• Privacy
• Submission requirements
• Resubmission policy
• Where to get support
• Student responsibilities
(2) Pre-Training Review
• Includes skills analysis and Recognition of Prior Learning and Credit Transfers
(3) Course Overview - Introduction to International Marketing and the statistics as related to International Business
215 JulOrganisation and visual representation of data and the environment of International Marketing
322 JulMeasures of central tendencies and the cultural environment of International Marketing
429 JulMeasures of dispersion and the international political economy
55 AugSources of data, trend analysis and international marketing opportunities
612 AugPESTLE analysis of international products and their brand management
719 AugBenchmarking and international marketing channels
826 AugFuture trends and sustainability and international marketing communication
 2 Sep 
99 SepTarget markets and international payment flows
1016 SepGlobalisation and strategic planning
 
1123 SepRole of Government and international marketing management
1230 SepLimits to trade and marketing research
137 Oct.Foreign Direct Investment through product and pricing strategies
1414 OctPromotion strategies
1521 OctPlace and distribution Strategies
1626 OctPresentations


Learning Resources

Prescribed Texts


References

Kliendl, Brad, 2007, International Marketing, Thomsopn, USA Lamb, Hair et al, 2008, MKTG, Thomson, USA Czinkota, Michael et al, 2008, International Marketing, Thomson, USA


Other Resources


Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.


Assessment Tasks

This unit has four assessments.  Students must complete all four assessment tasks to be deemed competent.

Assessment 1 - Topic Test - Week 3
Assessment 2 - Minor Assignment - Week 8
Assessment 3 - Group Assignment - Week 15
Assessment 4 - Presentations - Week 16

Submission Requirements

Assessment tasks may need to be submitted via Blackboard.

You should:

• Ensure that you submit assessments on or before the due date. If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms is available at http://rmit.edu.au/browse;ID=ls0ydfokry9rz website.
• Always retain a copy of your assessment tasks. (hard copy and soft copy)
• When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of work for assessment is available on blackboard.
• Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C Ensure safe workplace, Page 1 of 10.


 


Assessment Matrix

Marking Guide (competency):
Vocational Education and Training (VET) is based on current industry needs and the focus on preparing you for the workplace. Because VET courses are informed by practical application of knowledge and skills, they are based on a system known as ‘competency based training’ (CBT). So when you are assessed in VET it is about whether you are competent to do the job, as well as having a firm grasp on the knowledge and skills required to do that job, as opposed to traditional curriculum based education settings that are often based on knowledge retention.

You need to demonstrate you are competent in each element of the unit of competency you are studying.

You will receive feedback on each assessment task that will inform you whether you are competent or not and how well you are performing. Once competent in all elements of the unit you receive a competency grading.

Please refer to the Final Grades table below.

Marking Guide (Grading)
After achieving competency we then grade your performance in the unit; this gives you the opportunity to have the level of your performance formally recognized against industry standards and employability skills.

The grading is according to the following criteria:

1. LEVEL OF INDEPENDENCE, INITIATIVE, ENTERPRISE AND PERFORMANCE OF WORK TASK
We are looking for a high level of ability to complete all tasks independently as per the specifications as well as demonstrating a high level of initiative in your approach to the task

2. DEMONSTRATED BREADTH OF UNDERPINNING KNOWLEDGE AND A WILLINGNESS TO CONTINUE LEARNING
We are looking for depth of understanding of the key concepts and knowledge required in the assessments system. You should be able to demonstrate a thorough understanding of all requirements in all the assessment tasks.

3. TECHNIQUES & PROCESSES, TECHNOLOGY SKILLS AND PROBLEM SOLVING
We are looking for appropriate use of technology to assist in presenting all tasks clearly and suitable for the intended audience. You also need to show an understanding of the kinds of problems that can arise in managing pertinent issues and how these might be addressed.

4. WORK ORGANISATION, PLANNING AND SELF MANAGEMENT
If required by the teacher we would expect to see ongoing uploading of information into Pebble Pad that is relevant to the unit, full utilisation of Pebble Pad and Blackboard as per course requirements and timely submission of all required assessment tasks.


5. COMMUNICATION, PEOPLE NETWORKING, LANGUAGE AND INTERPERSONAL SKILLS AND TEAMWORK
We expect to see contributions to relevant discussions and scheduled Collaborate sessions. In addition your tasks should demonstrate a very good understanding of strategies for a collaborative approach to management issues in the workplace.

Final Grades table:


CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved – Graded
NYC Not Yet Competent
DNS Did Not Submit for assessment

Further information regarding the application of the grading criteria will be provided by your teacher.
 

Other Information

The total number of scheduled hours of teaching, learning and assessment involved in this course includes all planned activities including face to face classes, lectures. Workshops and seminars; workplace visits, on line learning and other forms of structured teaching and learning. The total scheduled hours also covers the amount of effort required to undertake, evaluate and complete all assessment requirements, including observation of work performance, discussions with supervisors and others providing third party evidence and one on one and group assessment sessions with students.

Regardless of the mode of delivery, it represents a guide to the relative teaching time and student effort required to successfully complete a particular competency/module. This may include the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Overview: Access Course Overview