Course Title: Analyse data from international markets

Part B: Course Detail

Teaching Period: Term2 2015

Course Code: MKTG5790C

Course Title: Analyse data from international markets

School: 650T Vocational Business Education

Campus: City Campus

Program: C5219 - Diploma of International Business

Course Contact : Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact

Name and Contact Details of All Other Relevant Staff

Joe Rosagrata

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit applies to individuals with managerial responsibility for interpreting international trends and market developments, interpreting competitor market performance and reporting on market data. The purpose and intent of reporting on market data is to assist the organisation to target marketing activities and to draw up marketing plans.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG511A Analyse data from international markets


Interpret trends and market developments

Performance Criteria:

1.1. Use statistical analysis of Australian and international market data to interpret international market trends and developments
1.2. Analyse trends and developments within Australia and relevant international settings for their potential impact on international business activity within target market
1.3. Identify aspects of culture that may have an impact on international business activity within target market
1.4. Use measures of central tendency/dispersion and correlations between sets of data for quantitative interpretation of comparative international market data
1.5. Perform qualitative analysis of comparative international market information as a basis for reviewing business performance in international settings


Interpret competitor market performance

Performance Criteria:

2.1. Analyse the international market performance of existing and potential competitors and their products or services to identify potential opportunities or threats
2.2. Compare international business performance to that of competitors to identify market position


Report on market data

Performance Criteria:

3.1. Prepare, plot and interpret data for visual presentation
3.2. Assess visual presentation for potential problems and take corrective action if necessary
3.3. Ensure report meets organisational requirements in terms of content, format and level of detail
3.4. Submit report within the required timeframe

Learning Outcomes

This course delivers the skills and knowledge required to analyse data from international markets.

Details of Learning Activities

This unit describes the performance outcomes, skills and knowledge required to prepare for, conduct and report on a marketing audit in accordance with an organisation’ Learning Activities

A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.

The self-paced activities will be delivered through various technology platforms and include your contribution to tutorial activities and interactive sessions.
The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.

We expect you to participate and contribute in all scheduled learning activities.

Teaching Schedule

<thead> <th scope="col">Week</th> <th scope="col">Date</th> <th scope="col">Topic</th> </thead>
1 6 July
• Course delivery and assessment details
• Course support documents
• Online learning environment
• Grading
• Plagiarism
• Appeals
• Extensions
• Feedback
• Privacy
• Submission requirements
• Resubmission policy
• Where to get support
• Student responsibilities
(2) Pre-Training Review
• Includes skills analysis and Recognition of Prior Learning and Credit Transfers
(3) Introduction to the course
2 13 July
Identify market opportunities
3 20 July
Marketing information systems and Regulatory and Legal (considerations)
4 27 July
Trademap Data sets – analysing the global market
5 3 Aug

Workshop - Trends
6 10 Aug
Segmentation & Mktg Mix
7 17 Aug
Market Trends & PLC
8 24 Aug
SWOT & PESTE (market analysis)
  31 Aug - 4 Sep
Mid-semester break
9 7 Sep
10 14 Sep
Budgets and Trends Analysis
11 21 Sep
Workshop -
12 28 Sep
Sales/market forecasting (market trends/peste search 1)
13 5 Oct
Assignment – Workshop (market trends/peste search 2)
14 12 Oct
Revision and Review (market trends/peste search – 3)
15 19 Oct
Resubmissions and resits/revision
16 26 Oct Feedback

Learning Resources

Prescribed Texts


Other Resources


Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.

Assessment Tasks

This course is co-delivered and co-assessed with MKTG5794C Forecast international market and business needs (BSBMKG512A)

Assessment Task 1 – (Write Opportunity Report) – Identify Trademap product data
Date handed out: Week 3
Date and time due: Week 7
Group or Individual: This is an individual assessment

This assessment aims to identify student’s ability to analyse secondary data and interpret trends for international market opportunities. This will provide students with a working knowledge of real-world international market data.

Students are required to produce a short opportunity report that will show how hey analyse data and determine international market trends. The report will be  based on Trademap data and is to be no more than 750 words in total.

Assessment Task 2 – – Identify Target Market and Segments for an International Market

Date handed out: Week 7
Date and time due: Week 14
Group or Individual: This is a group assessment to be completed in groups of no more than 3 persons.

This assessment aims to identify student’s ability to apply analysis of secondary data and trends for international market opportunities and suggest which markets and segments should be adapted as marketing considerations. This will provide students with a working knowledge of real-world international market forecast data and application for products opportunity in a real-world scenario.

Students are required to produce a report that will show how they analysed data to determine which markets to enter and target with international market products. The report will be written in groups of 4 based on Trademap data and is to be no more than 3000 words in total.

Assessment Matrix

Marking Guide (competency):
Vocational Education and Training (VET) is based on current industry needs and the focus on preparing you for the workplace. Because VET courses are informed by practical application of knowledge and skills, they are based on a system known as ‘competency based training’ (CBT). So when you are assessed in VET it is about whether you are competent to do the job, as well as having a firm grasp on the knowledge and skills required to do that job, as opposed to traditional curriculum based education settings that are often based on knowledge retention.

You need to demonstrate you are competent in each element of the unit of competency you are studying.
You will receive feedback on each assessment task that will inform you whether you are competent or not and how well you are performing. Once competent in all elements of the unit you receive a competency grading.

Marking Guide (Grading)
After achieving competency we then grade your performance in the unit; this gives you the opportunity to have the level of your performance formally recognized against industry standards and employability skills.

You will be provided with an assessment matrix in the assessments area of the unit blackboard shell. Generally, your grading will be assessed against how well you:
• Perform the activities as required by the learning elements of this unit of competency.
• Demonstrate the required knowledge for this unit of competency.
• Execute the required skills for this unit of competency.
• Demonstrate your employability skills through contribution to learning activities related to this assessment, timeliness, use of technology and teamwork.

Final Grades table:
DNS - Did not submit for assessment
NYC - Not yet competent
CAG - Competency achieved – graded
CC - Competent with credit
CDI - Competent with distinction
CHD - Competent with high distinction

Other Information

Submission requirements:
You are required to meet the following criteria for all assessments. Failure to do so may result in you being deemed not-yet-competent:

• Submit all assessment tasks online through blackboard, and include the RMIT e-submission declaration (see below).
• Ensure that you submit assessments on or before the due date.
• Retain a copy of your assessment tasks.

Electronic Submission
When submitting work online, you need to include the cover sheet supplied by your teacher. This includes the following declaration:

RMIT Electronic Submission of work for assessment
I declare that in submitting all work for this assessment I have read, understood and agree to the content and expectations of the assessment declaration.

If you are found to be Not Yet Competent (NYC) in an Assessment Task you will be allowed one resubmission to demonstrate competence. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. The highest grade you will receive if your resubmission is successful is “CAG”.

Late Submissions
Students are required to submit assessment items and/or ensure performance based assessment is completed by the due dates. If a student is to be prevented from submitting an assessment item on time, by circumstances outside their control, they may apply in advance to the teacher for an extension to the due date of up to seven calendar days. To be eligible for an extension, you must lodge the extension form availabile at the following link with your teacher:

Where an extension of greater than seven days is needed, the student must apply for special consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination. More information on special consideration and how to apply can be found here:

Final Date for All Assessments
No assessment tasks or resubmissions will be accepted after 5pm Friday, week 16.

Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. Information on circumstances under which the assessment arrangements might be granted can be found at the following website:

Course Overview: Access Course Overview