Course Title: Forecast international market and business needs
Part B: Course Detail
Teaching Period: Term1 2012
Course Code: MKTG5794C
Course Title: Forecast international market and business needs
School: 650T TAFE Business
Campus: City Campus
Program: C5219 - Diploma of International Business
Course Contact : Tim Wallis
Course Contact Phone: +61 3 9925 5423
Course Contact Email:timothy.wallis@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
David Plowman
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This course applies to individuals with managerial responsibility for forecasting international and business needs including collecting market intelligence, reviewing current business performance and capability, evaluating specific markets and documenting how the business can meet current and emerging needs of the target market.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG512A Forecast international market and business needs |
Element: |
1. Collect market intelligence |
Performance Criteria: |
1.1. Gather and document market intelligence through networking activities and participation in activities such as trade fairs, conferences, and/or professional development activities |
Learning Outcomes
This course delivers the skills and knowledge required to gather intelligence about the target international market and to use that information in the business.
Details of Learning Activities
PIt is expected that syidents will readv theory provided in Power Point Presentations &/or relevant chapters in referenced texts prior to class time so as to discuss the theories at length. Activities will include group work, possible site visits, case studies, workshops and presentations
Teaching Schedule
Week
1.Introduction to course structur and administrative requirements
2. Introduction to International Marketing
3. Environment of International Marketing
4.Cultural Environment of International Marketing
5.International Political Economy
6. International Marketing Opportunities
7, International Product and Brand Management
8. International Marketing Channels
9. International Marketing Communication
10. International Payment Flows
11. Strategic Planning for International Business
12. International Marketing Management
13. Marketing Research and the Marketing Environment
14. Product, Pricing, Promotion and Place Strategies
15. Presentations
16. Feedback and individual interviews
Learning Resources
Prescribed Texts
None |
References
Kliendl, Brad, 2007, International Marketing, Thomson, USA Lamb et al, 2008, MKTG, Thomson, USA Czinkota et al, 2008, International Marketing, Thomson, USA |
Other Resources
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
Assessment Tasks
Assessment One - Workshops
Assessment Two - Major Project
Assessment Three - Presentation
Assessment Matrix
Marking Guide (Grading)
After achievement of competency we then grade your performance in this course and this gives you the opportunity to have the level of your performance formally recognised against industry standards and employability skills.
You will receive one of the following grades
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not yet Competent
DNS Did not Submit for Assessment
This grading is in accordance with the following criteria:
1. Level of Independence, Initiative, Enterprise and Performance of Work Task
We are looking for you to demonstrate broad individual research to support your business implementation and complete the stated requirements
2. Demonstrated Breadth of Underpinning Knowledge and a Willingness to Continue Learning
We are looking for your plan to show and demonstrate an excellent understanding of the industry and reference to industry and other relevant documents
3. Techniques and Processes, Technology Skills and Problem Solving
We are looking for you to comply with designated format and presentation of the Major Project
4. Work Organisation, Planning and Self-Management
We expect to see ongoing uploading of information into your document that is relevant to the course with full utilisation of the Blackboard as per course requirements and with timely submission of all required material
5. Communication Skills, People Networking, Language and Interpersonal Skills and Teamwork
We expect to see regular attendance and class involvement in relevant discussions in the scheduled sessions, utilisation of relevant networking tools as outlined in the Blackboard, and your report to be present4ed using appropriate business language,
Course Overview: Access Course Overview