Course Title: Forecast international market and business needs

Part B: Course Detail

Teaching Period: Term1 2013

Course Code: MKTG5794C

Course Title: Forecast international market and business needs

School: 650T TAFE Business

Campus: City Campus

Program: C5219 - Diploma of International Business

Course Contact : Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This course applies to individuals with managerial responsibility for forecasting international and business needs including collecting market intelligence, reviewing current business performance and capability, evaluating specific markets and documenting how the business can meet current and emerging needs of the target market.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG512A Forecast international market and business needs


1. Collect market intelligence

2. Review current business performance and capability

3. Evaluate the specific market

4. Document how business can meet current and emerging needs of the target market requirements

Performance Criteria:

1.1. Gather and document market intelligence through networking activities and participation in activities such as trade fairs, conferences, and/or professional development activities
1.2. Identify and access further sources of market intelligence
1.3. Evaluate commercial services providing market intelligence for value-for-money and quality of market intelligence, and access as required
1.4. Collate and analyse market for relevance and applicability to the organisation’s international business activity and undertake an evaluation of marketing performance
 2.1. Confirm core activities, customer base, business values and current business direction
2.2. Identify current international marketing performance and effectiveness of past international marketing or positioning
2.3. Review performance data from all areas of the business to identify strengths, weaknesses and critical success factors relevant to international business activity
2.4. Identify and assess current capabilities and resources to identify areas for improvement or exploitation within international markets
2.5. Identify under-performing products or services within international markets for re-development or withdrawal
2.6. Confirm the strength and current competitive position of the business within international markets

3.1. Identify and analyse trends and developments having an impact on international business activity for their potential impact on the business
3.2. Gather and analyse comparative international market information as a basis for reviewing business performance
3.3. Analyse the market performance internationally of existing and potential competitors and their products or services to identify potential opportunities or threats within international business markets
3.4. Identify and tap sources of intelligence for advance warning of new products, services, technology or new international markets for the business
3.5. Identify and analyse the legal, ethical and environmental constraints of the international market for their effect on international business activity

4.1. Identify, analyse and document poor/under-servicing of existing international market needs by the organisation and/or its competitors
4.2. Identify changes in international markets that link positively to the organisation's strengths or capabilities
4.3. Consider the advantages and disadvantages of forecasting techniques in relation to the required outcome, and select technique/s in accordance with organisational requirements
4.4. Forecast and justify emerging international market needs in terms of available information
4.5. Identify the needs of the business in terms of changes required to improve performance or to address an international market opportunity


Learning Outcomes

This course delivers the skills and knowledge required to gather intelligence about the target international market and to use that information in the business.

Details of Learning Activities

A range of learning activities are planned for this course including self-paced and collaborative class room based activities.

The self-based activities will be delivered through various technology platforms and will include student contribution to wikis and discussion threads, reflective journals, quizzes and interactive sessions.

The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice skills in a simulated workplace environment.

Teaching Schedule

Those students who enrolled in 2012 will follow a schedule in 2013 which accords to the CRICOS Regulations applicable to International Students and comprises four Diploma courses conducted over ten weeks, followed by two Advanced Diploma courses over the remaining six weeks. Students commencing the Program in 2013 will follow the Tri-Semester Program which provides for First Semester for the Certificate IV in International Trade, Second Semester for the Diploma of International Business followed by the Advanced Diploma of International Business in the Third Semester (2014).


The nominal hours associated with this are a guide only and represent the total teaching time and student effort required to successfully complete the course. This may include not only scheduled classes but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities>


Pre-training review:
Familiarisation with:
• Program
• Services/facilities
• Other students
• Teacher(s)
• Where to get support
• Student responsibilities
• Course requirements
• Course support documents
• Pre-reading
• Blackboard
• Overview of assessment requirements
• Grading
• Plagiarism
• Appeals
• Extensions
• Feedback
• Privacy
• Submission requirements
• Resubmission policy

2. Environment of International Marketing and the 4 P’s, Cultural Environment of International Marketing

3. The International Political Economy and International Marketing Opportunities, Mini Test

4  International Product and Brand Management and International Marketing Channels

5. International Marketing Communications and Integration and International Payment Flows - Minor Assignment

6. Strategic planning for International Business and International Marketing Management and Careers

7. Market Research and the Marketing Environment -

8.  Marketing Ethics, Career Paths

9.Final draft of major Project and due date of submission

10. Presentations  and individual/group interviews

Learning Resources

Prescribed Texts


Kliendl, Brad, 2007, International Marketing, Thomsopn, USA Lamb, Hair et al, 2008, MKTG, Thomson, USA Czinkota, Michael et al, 2008, International Marketing, Thomson, USA

Other Resources

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.

Assessment Tasks

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:
• direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
• review of performance data from all areas of the business
• analysis of responses to case studies and scenarios
• observation of techniques used to gather market intelligence
• oral or written questioning to assess knowledge of sources of external and internal information on international markets
• analysis of trends and developments having an impact on international business activity in terms of their potential impact on the business

Assessment Schedule

Assessment One: Mini - test

Assessment Two: Minor assignment

Assessment Three: Major Assignment

Critical aspects of assessment

The critical aspects of assessment are:
• Validity – the assessment tool is designed and implemented so that it measures performance accurately and precisely
• Reliability – the assessment tool is designed and implemented so that the measurements received are consistent over a period of time or a number of assessment events
• Fairness – the assessment tool is designed and implemented so that it is non-discriminatory and unambiguous
• Flexibility – the assessment tool is designed to allow for its application in a range of different contexts and conditions, and uses a range of methodologies.

Submission Requirements

Assessment tasks may need to be submitted via Blackboard.

You should:

• Ensure that you submit assessments on or before the due date. If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms is available at;ID=ls0ydfokry9rz website.
• Always retain a copy of your assessment tasks. (hard copy and soft copy)
• When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of work for assessment is available on blackboard.
• Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C Ensure safe workplace, Page 1 of 10.

Marking Guide (competency):
Vocational Education and Training (VET) is based on current industry needs and the focus on preparing you for the workplace. Because VET courses are informed by practical application of knowledge and skills, they are based on a system known as ‘competency based training’ (CBT). So when you are assessed in VET it is about whether you are competent to do the job, as well as having a firm grasp on the knowledge and skills required to do that job, as opposed to traditional curriculum based education settings that are often based on knowledge retention.

You need to demonstrate you are competent in each element of the unit of competency you are studying.

You will receive feedback on each assessment task that will inform you whether you are competent or not and how well you are performing. Once competent in all elements of the unit you receive a competency grading.

Please refer to the Final Grades table below.

Marking Guide (Grading)
After achieving competency we then grade your performance in the unit; this gives you the opportunity to have the level of your performance formally recognized against industry standards and employability skills.

The grading is according to the following criteria:


We are looking for a high level of ability to complete all tasks independently as per the specifications as well as demonstrating a high level of initiative in your approach to the task


We are looking for depth of understanding of the key concepts and knowledge required in the assessments system. You should be able to demonstrate a thorough understanding of all requirements in all the assessment tasks.


We are looking for appropriate use of technology to assist in presenting all tasks clearly and suitable for the intended audience. You also need to show an understanding of the kinds of problems that can arise in managing pertinent issues and how these might be addressed.


If required by the teacher we would expect to see ongoing uploading of information into Pebble Pad that is relevant to the unit, full utilisation of Pebble Pad and Blackboard as per course requirements and timely submission of all required assessment tasks.


We expect to see contributions to relevant discussions and scheduled Collaborate sessions. In addition your tasks should demonstrate a very good understanding of strategies for a collaborative approach to management issues in the workplace.

Final Grades table:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved – Graded
NYC Not Yet Competent
DNS Did Not Submit for assessment

Further information regarding the application of the grading criteria will be provided by your teacher.

Assessment Matrix

Full details on how this course is assessed against the Unit elements and performance criteria plus critical aspects of evidence can be found in the Learning and Assessment Tool available from your course teacher.

Other Information

The total number of scheduled hours of teaching, learning and assessment involved in this course includes all planned activities including face to face classes, lectures. Workshops and seminars; workplace visits, on line learning and other forms of structured teaching and learning. The total scheduled hours also covers the amount of effort required to undertake, evaluate and complete all assessment requirements, including observation of work performance, discussions with supervisors and others providing third party evidence and one on one and group assessment sessions with students.

Regardless of the mode of delivery, it represents a guide to the relative teaching time and student effort required to successfully complete a particular competency/module. This may include the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Overview: Access Course Overview