Course Title: Develop and present design concepts within specific guidelines

Part B: Course Detail

Teaching Period: Term2 2011

Course Code: MKTG5779C

Course Title: Develop and present design concepts within specific guidelines

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C5220 - Diploma of Applied Fashion Design and Technology

Course Contact : Mandy Penton

Course Contact Phone: +61 3 99259202

Course Contact Email:mandy.penton@rmit.edu.au

Name and Contact Details of All Other Relevant Staff

Tina Marino-Grahame
tina.marino@rmit.edu.au

 Dawn Taylor
dawn.taylor@rmit.edu.au

 Ginny Yarnton
virginia.yarnton@rmit.edu.au

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit covers the skills and knowledge for the development and presentation of fashion design concepts to the client within specified guidelines.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:	LMTFD5010B Develop and present design concepts within specific guidelines
Element:	1. Interpret design brief
Performance Criteria:	1.1 Design brief is reviewed and details checked to ensure correct interpretation. 1.2 Parameters of the project are established. 1.3 Roles of design team members are clarified.
Element:	2. Research fashion design trends
Performance Criteria:	2.1 Fashion design trends are researched and relevant information relating to design project is obtained, including availability of materials. 2.2 Workplace practices and previous projects are identified and assessed for relevance to project.
Element:	3. Generate and select initial concepts
Performance Criteria:	3.1 Concepts are developed to identify range of possibilities. 3.2 Range of storyboard themes is prepared related to fabrics and colours. 3.3 Ideas are discussed and modified in consultation with other design team members. 3.4 Appropriate concepts are selected for development in consultation with design team.
Element:	4. Develop design concepts
Performance Criteria:	4.1 Appropriate styles and trims or accessories are identified. 4.2 Production feasibility is researched and confirmed. 4.3 Artwork/drawings/specifications are prepared in appropriate format, including any additional documentation required. 4.4 Design concepts are prepared for presentation according to agreed presentation strategy.
Element:	5. Cost designs in conjunction with production area
Performance Criteria:	5.1 All items and resources required for the designs are checked and confirmed. 5.2 Accumulated time is calculated to ascertain labour cost. 5.3 Material costs are obtained from relevant sources and compared, where necessary. 5.4 Total design costs are calculated, which include labour, material and overhead cost estimates. 5.5 Amendments or modifications to design are negotiated and agreed upon as required to ensure design is within budget.
Element:	6. Present designs
Performance Criteria:	6.1 Features and benefits of designs are presented in a manner that encourages acceptance. 6.2 Client or workplace brief requirements are addressed in the presentation. 6.3 Records are maintained and stored and documentation completed.

Learning Outcomes

In this unit you will develop the skills and knowledge required for Design concept development processes. Course includes design development and presentation of fashion ranges and/or styles to meet set design criteria.

Details of Learning Activities

The course is integrated with LMTFD5019B Analyse individual fit and make pattern alterations and LMTFD4004B Calculate cost estimates for fashion products to form a cluster or learning program called Design Studio 2.
In this course you will be involved in blended learning exercises both theoretical and practical tasks.
• You will be required to undertake research outside of regular class times.
You will integrate skills across the design process and focus on the use and experimentation of design studio processes which will result in the production of a fashion design product which meets a specified brief.

Teaching Schedule

Week 1

INTRODUCTION:
Assessment expectations; attendance.

INDUSTRY PARTNER - PROJECT 1

With COTTON ON, SUSSAN, CHEE and THE ARK

Finalise your design and research, your concept and your 200 word synopsis.

Discuss suitability of selected/proposed fabrics and trims with your teacher.

Week 2
Industry Partner Interviews/ feedback:

COMPULSORY ATTENDANCE
Review of designs and selection of final styles to be made.

Week 3-4
Pattern and Toile Development

Consider suitability/Fit of blocks.

Assess toiles for patternmaking outcomes

Begin to develop Detailed costing for produced garments

Finalise toiles and patterns.

Week 5
Continue with all aspects of the project 1
Prepare and cut fabric

Commence final construction

Week 6
Continue with all aspects of the project 1
Information delivered re Project 2-“Future Project”

Week 7
Finalise all aspects of the project 1
Costing assignment – Due for assessment Week 7


Week 8
FINAL ASSESSMENT and PRESENTATION for Project 1 – Students to present their Final garments, specifications and story boards to their Industry Partner.


Submit Final card patterns with pattern specification sheet, Final toiles and Final garments and specifications for Assessment.
Week 9
Project 2-“Future Project” commences

Assessment expectations; attendance.

Week 10
Present Design and Research of your “Future Project” brief requirements to your Design Studio 2 teacher for review and confirmation.

Commence Pattern and toile development
Week 11 - 12
Continue with all aspects of project 2
Consider suitability/Fit of blocks.

Assess toiles for patternmaking outcomes

Begin to develop Detailed costing for produced garments

Continue Pattern and toile development.
Week 13- 14
Continue with all aspects of project 2
Finalise toiles and patterns

Prepare and cut fabric

Commence final construction


Week 15
Finalise all aspects of project 2

Costing assignment – Due for assessment Week 16
Week 16 31st October – 7 November (Due to break for Cup Day)
FINAL ASSESSMENT and PRESENTATION of Future Project.
(Final garments, Final patterns on card , specifications, Story boards )

Learning Resources

Prescribed Texts

References

Other Resources

WGSN Website for trend forecasting.

Essential Learning Resources students need to have for all Design Studio classes:

Selection of pencils: H, HB and 2B
Pattern hooks,
Garment Bag,
Grading ruler,
Sewing equipment.

Overview of Assessment

Detailed course and assessment requirements and information will be made available to you first week of class. Specific details will be explained to you during scheduled classes.

This course comprises both practical and theory components. You will be expected to attend and participate in class activities.

As well as class activities you will be required to undertake research and assessment practice outside of regular class times and participate in formal assessment tasks.

PLEASE NOTE: work that has not been authenticated during class as your own work will not be considered for assessment.

Assessment Tasks

Assessment 1- Industry partner  Project Presentation week 8

Assessment 2 -   Future Project Presentation week 16

Assessment Matrix

	Project 1  Industtry Partner	Project 2 Future Project
1. Interpret design brief	X	X
2. Research fashion design trends	X	X
3. Generate and select initial concepts	X	X
4. Develop design concepts	X	X
5. Cost designs in conjunction with production area	X	X
6. Present designs	X	X

Course Overview: Access Course Overview