Course Title: Develop and present design concepts within specific guidelines

Part B: Course Detail

Teaching Period: Term1 2013

Course Code: MKTG5779C

Course Title: Develop and present design concepts within specific guidelines

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C5220 - Diploma of Applied Fashion Design and Technology

Course Contact : Mandy Penton

Course Contact Phone: +61 3 99259202

Course Contact Email:mandy.penton@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Laura Holmes-Brown
laura.holmes-brown@rmit.edu.au

Virginia (Ginny) Yarnton
virginia.yarnton@rmit.edu.au
 
Dawn Taylor
dawn.taylor@rmit.edu.au

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit covers the skills and knowledge for the development and presentation of fashion design concepts to the client within specified guidelines.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

LMTFD5010B Develop and present design concepts within specific guidelines

Element:

1. Interpret design brief

Performance Criteria:

1.1 Design brief is reviewed and details checked to ensure
correct interpretation.
1.2 Parameters of the project are established.
1.3 Roles of design team members are clarified.
 

Element:

2. Research fashion design trends

Performance Criteria:

2.1 Fashion design trends are researched and relevant
information relating to design project is obtained,
including availability of materials.
2.2 Workplace practices and previous projects are identified
and assessed for relevance to project
 

Element:

3. Generate and select initial concepts

Performance Criteria:

 3.1 Concepts are developed to identify range of possibilities.
3.2 Range of storyboard themes is prepared related to fabrics
and colours.
3.3 Ideas are discussed and modified in consultation with
other design team members.
3.4 Appropriate concepts are selected for development in
consultation with design team
 

Element:

4. Develop design concepts

Performance Criteria:

4.1 Appropriate styles and trims or accessories are identified.
4.2 Production feasibility is researched and confirmed.
4.3 Artwork/drawings/specifications are prepared in
appropriate format, including any additional
documentation required.
4.4 Design concepts are prepared for presentation according
to agreed presentation strategy
 

Element:

5. Cost designs in conjunction with production area

Performance Criteria:

5.1 All items and resources required for the designs are
checked and confirmed.
5.2 Accumulated time is calculated to ascertain labour cost.
5.3 Material costs are obtained from relevant sources and
compared, where necessary.
5.4 Total design costs are calculated, which include labour,
material and overhead cost estimates.
5.5 Amendments or modifications to design are negotiated
and agreed upon as required to ensure design is within
budget.
 

Element:

6. Present designs

Performance Criteria:

6.1 Features and benefits of designs are presented in a
manner that encourages acceptance.
6.2 Client or workplace brief requirements are addressed in
the presentation.
6.3 Records are maintained and stored and documentation
completed
 


Learning Outcomes


In this unit you will develop the skills and knowledge required for Design concept development processes. Course includes design development and presentation of fashion ranges and/or styles to meet set design criteria.


Details of Learning Activities

The course is integrated with LMTFD5019B Analyse individual fit and make pattern alterations and LMTFD4004B Calculate cost estimates for fashion products to form a cluster or learning program called Design Studio 2.
In this course you will be involved in blended learning exercises both theoretical and practical tasks.
• You will be required to undertake research outside of regular class times.
You will integrate skills across the design process and focus on the use and experimentation of design studio processes which will result in the production of a fashion design product which meets a specified brief. 
 

Design Studio 2 this semester will consist of two major projects and a minor costing assignment (that will be assessed as part of project 1). Some elements of these tasks will run concurrently and students are expected to time manage projects to ensure that all expected due dates are met.


Teaching Schedule

Wk 1 11/02/13
INDUSTRY PARTNER - PROJECT 1 – 9 weeks
Assessment expectations; attendance. Finalise groups.
Discuss: design, research, customer and fabrication.
Industry partner to RMIT to deliver the brief.

Wk 2 18/02/13
In class exercises: Design and range development.
Discuss final fabric swatches and design ideas.
information delivered regarding Project 2 “Future Visions”

Wk 3 25/02/13
RECOMMENDED ATTENDANCE at Adidas Head Office.
Groups to present: visual diary, tech drawings (in Illustrator format), colour palette, fabric swatches and graphic to Industry Partner.
Selection of final styles by Industry Partner.

Wk 4 04/03/13
Visual Diary assessment
Pattern and Toile Development.
Consider suitability of design, fabrication and fit.
Discuss ideas regarding Future Visions project – one on one with your teacher.

Wk 5 11/03/13 & Wk 6 18/03/13
Pattern and Toile Development.
Consider suitability of design, fabrication and fit.
Prototype/toile and final patterns due end of week 6 for assessment.
Discuss ideas regarding Future Visions project – one on one with your teacher.

Wk 7 25/03/13
Session 1: Peer assessment of Patterns: Compulsory attendance.
Session 2: Costing exercises: Compulsory attendance.
Prepare and cut fabric
Discuss ideas regarding Future Visions project – one on one with your teacher.

Wk 8 08/04/13
* Prepare and cut fabric
Commence final construction
Discuss ideas regarding Future Visions project – one on one with your teacher.

Wk 9 15/04/13
Final Construction.
End of week 9 – costing assignment DUE

Wk 10 22/04/13
Hand in industry partner project,
Beginning of Session 1 - Week 10, .
PROJECT 2: FUTURE VISIONS – 7 weeks.
Finalise ideas for Future Vision project with your teacher: visual diary, tech drawings (in Illustrator format), colour palette, fabric swatches.
Commence Pattern and toile development after consultation with teacher.

Wk 11 29/04/13
Session 1: Future Visions Pattern and Toile Development.
Consider suitability of design, fabrication and fit.
Session 2: Group Presentations to Industry partner

Wk 12 06/05/13
Continue Pattern and Toile Development.
Consider suitability of design, fabrication and fit.

Wk 13 13/05/13 Wk 14 20/05/13 Wk 15 27/05/13
Finalise toiles and patterns
Finalise Construction.

Wk 16 03/06/13
FINAL ASSESSMENT and PRESENTATION –
AT THE BEGINNING OF CLASS WEEK 16 : Students to present their Final garments and professional illustrations to a panel of staff and fellow students
NO FURTHER SEWING.

Submit final patterns with Pattern spec/record sheet, Final garments, Final Toiles and Professional Illustrations for Assessment.
 


Learning Resources

Prescribed Texts


References

Designing Apparel through the Flat Patten by Kopp / Rolf / Zelin / Gross
Fabric, Form and Flat pattern making by Winifred Aldrich
Patternmaking for Fashion Design by Helen Joseph Armstrong
Draping for Apparel Design by Helen Joseph Armstrong
Fashion Design by Sue Jenkin Jones
 


Other Resources

WGSN Website for trend forecasting.

Essential Learning Resources students need to have for all Design Studio classes:

Selection of pencils: H, HB and 2B
Pattern making equipment, rulers and set squares pattern scissors
Pattern hooks, 
Sewing equipment. fabric scissors
Fabric purchased by the student suitable for toiling garments and producing final product with all linings and interlinings
Visual Diary


Overview of Assessment

Detailed course and assessment requirements and information will be made available to you first week of class. Specific details will be explained to you during scheduled classes.

This course comprises both practical and theory components. You will be expected to attend and participate in class activities.

As well as class activities you will be required to undertake research and assessment practice outside of regular class times and participate in formal assessment tasks.

PLEASE NOTE: work that has not been authenticated during class as your own work will not be considered for assessment.


Assessment Tasks

Assessment 1- Submission for Industry Partner Project 1 - Start of class week 10

  • Design Development and Story Boards
  • Appropriate Specifications with final draft and patterns
  • Toile, and Final Garments
  • Costing for produced Garments (due week 8)

Assessment 2- Submission for  Future Visions Project 2 - presentation is week 16

  • Design Development and Illustrations
  • Appropriate Specifications with final draft and patterns
  • Toile, and Final Garments 


Assessment Matrix



 

 

Project 1 Industry Partner 60%

Project 2 Future Visions

40%

1. Interpret design briefXX
2. Research fashion design trendsXX
3. Generate and select initial conceptsXX
4. Develop design conceptsXX
5. Cost designs in conjunction with production areaXX
6. Present designsXX

Other Information

The above schedule may be subject to change

There is an expectation that students regularly continue with their projects out of class. Recommended time is 3 1/4 hours per week for Design Studio 2.

Students should research and source information relating design to pattern-making and construction prior to each class in order to fully utilise their in class time efficiently.

Course Overview: Access Course Overview