Course Title: Evaluate and recommend advertising media options
Part A: Course Overview
Program: C5226
Course Title: Evaluate and recommend advertising media options
Portfolio: BUS
Nominal Hours: 50.0
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG7826C |
City Campus |
TAFE |
650T TAFE Business |
Face-to-Face |
Course Contact: Graham Airey
Course Contact Phone: +61 3 9925 5473
Course Contact Email: graham.airey@rmit.edu.au
Course Description
This unit describes the performance outcomes, skills and knowledge required to identify and evaluate the range of advertising and promotional media to recommend single and multiple media strategies.
This learning unit consists of 6 competency elements covering the performance outcomes, skills and knowledge required to conduct market research using interview and survey methodologies (not specialist statistical design and analysis) and to report on findings.
Pre-requisite Courses and Assumed Knowledge and Capabilities
Nil
National Competency Codes and Titles
National Element Code & Title: |
BSBADV511A Evaluate and recommend advertising media options |
Elements: |
1. Evaluate the use of media for advertising |
2. Evaluate single and multiple media strategies |
|
3. Select and recommend advertising media |
Learning Outcomes
Overview of Assessment
The student must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, student interviews, oral presentation and tests. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.