Course Title: Make a presentation

Part B: Course Detail

Teaching Period: Term2 2013

Course Code: COMM5928C

Course Title: Make a presentation

School: 650T TAFE Business

Campus: City Campus

Program: C5226 - Diploma of Advertising

Course Contact : Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact

Name and Contact Details of All Other Relevant Staff

Tony Lorkin

Office: 99255486

Mobile: 0412 715 222


Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit applies to individuals who may be expected to make presentations for a range of purposes, such as marketing, training, promotions, etc. They contribute well developed communication skills in presenting a range of concepts and ideas.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBCMM401A Make a presentation


1. Prepare a presentation

Performance Criteria:

1.1. Plan and document presentation approach and intended outcomes
1.2. Choose presentation strategies, format and delivery methods that match the characteristics of the target audience, location, resources and personnel needed
1.3. Select presentation aids, materials and techniques that suit the format and purpose of the presentation, and will enhance audience understanding of key concepts and central ideas
1.4. Brief others involved in the presentation on their roles/responsibilities within the presentation
1.5. Select techniques to evaluate presentation effectiveness


2. Deliver a presentation

Performance Criteria:

2.1. Explain and discuss desired outcomes of the presentation with the target audience
2.2. Use presentation aids, materials and examples to support target audience understanding of key concepts and central ideas
2.3. Monitor non-verbal and verbal communication of participants to promote attainment of presentation outcomes
2.4. Use persuasive communication techniques to secure audience interest
2.5. Provide opportunities for participants to seek clarification on central ideas and concepts, and adjust the presentation to meet participant needs and preferences
2.6. Summarise key concepts and ideas at strategic points to facilitate participant understanding


3. Review the presentation

Performance Criteria:

3.1. Implement techniques to review the effectiveness of the presentation
3.2. Seek and discuss reactions to the presentation from participants or from key personnel involved in the presentation
3.3. Utilise feedback from the audience or from key personnel involved in the presentation to make changes to central ideas presented

Learning Outcomes

This unit covers the performance outcomes, skills and knowledge required to prepare, deliver and review a presentation to a target audience.

Details of Learning Activities

Lectures, tututorials and Work Integrated Learning projects

Teaching Schedule

Week 1:

Course overview, Assignments overview, Elements and Performance Criteria overview

Administration responsibilities RMIT

Week 2:

How to be creative

Week 3:

Presentation techniques in advertising

Week 4:

The types of presentations advertising agencies make

Week 5:

The Client presentation

Week 6:

The components that go into a successful client presentation

Weeki 7:

Props and other techniques besides PPT

Week 8:

THe benefit of rehearsal in presentations

Week 9:


Week 10:

Choreography for a group presentation

Week 11:

The client document and its part in the presentation

Week 12:

How to do a winning presentation

Week 13:

In class practise presentations

Week 14:

Assessment presentations

Week 15:

Review and resits

Week 16:

Review and resits

Learning Resources

Prescribed Texts


Other Resources

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.

Assessment Tasks

MKTG 6045 Write Persuasive Copy
COMM 5928C Make a Presentation

These courses are co-delivered and co-assessed in a 'clustered' delivery with each other and are timetabled together as well.

Assignment 1


Students will collect newspaper and/or magazine advertisement samples that reflect three stages of the advertising cycle and a fourth stage representing a retail advertisement and a fifth stage representing an institutional advertisement.

• Pioneering
• Competitive
• Retentive
• Retail
• Institutional

For each stage students will write a 100 word descriptive on the copy style and its relevance to the product, service, offer or organisation advertised for each of the advertisements chosen for each category above.

The folio will completed and uploaded to Blackboard as well as handed in hard copy by class time of week 6 of the teaching program.

Assignment 2


Six copywriting directional techniques will be covered by lectures throughout the semester.

• Fact
• Testimonials
• Two-fers
• Reversal
• Verbal metaphors
• Mixed metaphors

Further to this four other lectures will cover:

• How to be creative

• Headlines and visuals
• Voice and the Rhetorical Triangle
• Body copy

All ten areas will be covered by student folios that will consist of student developed advertisements/commercials that will demonstrate your learning in these areas by producing at least one example of the six copywriting directional techniques with a:

• Print advertisement (magazine or newspaper)
• Television commercial script
• Radio commercial script
• Outdoor sign
• Web banner advertisement
• Web viral script

The folio is due in week 12 of the teaching program.

Assignment 3


Students will research and select a well known advertising writer and do a 15 minute PPT presentation on this person and how he/she rose to prominence in the advertising business.

The presentation performance will be judged on:

• Content
• Verbal presentation
• Visual presentation
• Techniques teamed with PPT
• Choreography
• Overall presentation impact

Presentations will occur in week 14 of the teaching program.

Assessment Matrix

Full details on how assessments track to this competency are available from the teacher

Course Overview: Access Course Overview