Course Title: Make a presentation
Part B: Course Detail
Teaching Period: Term2 2014
Course Code: COMM5928C
Course Title: Make a presentation
School: 650T TAFE Business
Campus: City Campus
Program: C5226 - Diploma of Advertising
Course Contact : Sally Parrott
Course Contact Phone: +61 3 9925 5175
Course Contact Email:sally.parrott@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Fiona McQueen
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit applies to individuals who may be expected to make presentations for a range of purposes, such as marketing, training, promotions, etc. They contribute well developed communication skills in presenting a range of concepts and ideas.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBCMM401A Make a presentation |
Element: |
1. Prepare a presentation 1.1. Plan and document presentation approach and intended outcomes |
Performance Criteria: |
1.1. Plan and document presentation approach and intended outcomes |
Element: |
3. Review the presentation 3.1. Implement techniques to review the effectiveness of the presentation |
Performance Criteria: |
3.1. Implement techniques to review the effectiveness of the presentation
|
Element: |
2. Deliver a presentation 2.1. Explain and discuss desired outcomes of the presentation with the target audience |
Performance Criteria: |
2.1. Explain and discuss desired outcomes of the presentation with the target audience |
Learning Outcomes
This unit covers the performance outcomes, skills and knowledge required to prepare, deliver and review a presentation to a target audience.
Details of Learning Activities
Learning Outcomes
This unit describes the performance outcomes, skills and knowledge required to interpret a creative brief and evaluate a range of creative options to write persuasive copy.
Learning Activities
This course is structured to provide students with the optimum learning experience. Students will participate in a combination of group and individual learning activities. These activities will be provided through a combination of face to face teacher/student deliveries plus classroom work time. Additional learning activities will also be provided to students to complete outside of timetabled time.
Teaching Schedule
Week 1 - 7 July
Course Induction
Week 2 - 14 July
Introduction to the Advertising industry and the importance of writing
Basic principles of persuasive writing
Plain English – rhythm, grammar, sentence structure, flow etc
Week 3 - 21 July
Introduction to Advertising tools, documents and channels – overview of media releases, direct mail, newsletters, brochures etc
Week 4 - 28 July
The importance of the media release
Understanding the creative brief
Week 5 - 4 August
Audiences and stakeholders
Week 6 -11 August
Advertising, public relations and marketing communication documents
Week 7 - 18 August
Blog introduction
Online copywriting
Week 8- 25 August
Social media integration – twitter, facebook etc
1 - 5 September - Mid semester break
Week 9 - 8 September
Tools for persuasive writing
Week 10 - 15 September
Short vs long copywriting
Week 11 - 22 September
Objectives and key messages
Brochures/annual reports
Weel 12 - 29 September
Newsletters/fliers
Week 13 - 6 October
Events/sponsorship proposals
Week 14 - 13 October
Research & Evaluation Legal/Ethical
Week 15 - 20 October
Assessments
Week16 - 27 October
Assessment
Week 17 - 3 November
No classes - Resubmissions only
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
Assessment Tasks
This course is co-delivered and co-assessed with MKTG6045C Write persuasive Copy
Task 1 – Portfolio of evidence
Students are required to complete 4 of 6 classroom tasks. All submitted classroom activity will be marked competent or not yet competent and will then contribute to a final assessment grade.
Task 1 Written Portfolio – Individual- (Due Week 8)
From the class activity submit
• 1 x Online Copy of 600 words to appear on a website
• 1 x Print Ad (any size)
• 1 x Direct Mail piece of 500 words (letter to customers, email copy, brochure)
• 1 x Brochure copy
• Long copy
• Short copy
• 1 x Press Release (no longer than one page – minimum 300 words)
PLEASE NOTE the work must follow the basic principles of persuasive writing, be free of spelling and grammar errors.
Task 2 – Written Portfolio 2 – Group - (Due Week 12)
In groups of NO MORE THAN FOUR, students will choose a virtual client from a supplied list who has a communication objective they need to fulfil. Students will need to consider how that virtual client is going to build their brand and reputation and highlight possible issues the business might be facing, for example:
• A new business has opened and needs to increase awareness
• Launching a new range and needs to inform its public
• Trying to gain interest from a new market
Students are to prepare:
Five pieces in total comprised of:
• Client Brief (using supplied template)
• 2 x written piece of MINIMUM 500 words, choose from:
o Online web material
o Newsletter article
o Brochure text
o Media release
• Visual medium – professionally laid out and written choose from:
o Advert
o Poster
Task 3 – Presentation – Group (Due Week 15)
In groups OF NO MORE THAN 4, students are to present their concepts from the second assessment.
Students will be assessed on a combination of content, ability to employ persuasive techniques along with presentation style, including visual aides, structure, voice projection, pace and pitch, poise and eye contact with the audience.
Each presentation/assessment must include:
a) visual aides (presentation slides – minimum 10)
b) testimonials or case studies
c) hand out material (copy of slides or summary of slides for audience)
d) Presentation plan – clear description of what you are presenting about and what you hope to achieve from the presentation.
More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.
Submission Requirements:
Format:
Work to be saved in a word doc or .pdf and uploaded to the assessment tab in your course blackboard shell by required date. Work sent by email will not be marked.
Work submitted after the deadline and without one of the forms below will not be accepted or marked.
Assessment deadline extensions:
Ensure that you submit assessments on or before the due date. If you think you might not make the due date due to circumstances beyond your control, you must apply for an application of extension time BEFORE the due date:
You can apply for an extension of seven or fewer days from the original due date for submission of assignments, projects, or essays. You must lodge it no later than one working day before the original submission due date. See link below for eligibility criteria and forms.
If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms for extension time and special consideration can be found at: http://rmit.edu.au/browse;ID=ls0ydfokry9rz.
Always retain a copy of your assessment tasks (hard copy and soft copy).
When you submit work for assessment at RMIT University you need to also submit the Assessment record and Cover Sheet that includes a declaration and statement of authorship. You must complete and submit this sheet with all work you submit for assessment, whether individual or group work. Assessment Record and Cover sheets for each assessment will be in each course blackboard shells and distributed with your assessment.
Resubmission
It is the student’s responsibility to check their results and complete resubmissions by deadline set (usually within 2 weeks of receiving feedback/results). Students are entitled to one re-submission per assessment. All resubmissions will be marked to competent or non-competent only, no grades will be given. All resubmissions must be received by week 16.
Late Submission Procedures
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.
If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.
More Information: http://www.rmit.edu.au/students/assessment/extension
Form to use: http://mams.rmit.edu.au/seca86tti4g4z.pdf
Where an extension of greater than seven days is needed, you must apply for special consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.
More Information: http://www.rmit.edu.au/browse;ID=g43abm17hc9w
Form to use: http://mams.rmit.edu.au/8a5dgcaqvaes1.pdf
Resubmissions:
If you are found to be unsuccessful in a Course Assessment Task you will be allowed one resubmission only. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. The highest grade you will receive if your resubmission is successful is “CAG”.
Adjustments to Assessment
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:
More Information: http://rmit.edu.au/browse;ID=7usdbki1fjf31
Assessment Matrix
Full details on how this course is assessed against the Unit elements and performance criteria plus critical aspects of evidence can be found in the Learning and Assessment Tool available from your course teacher.
Course Overview: Access Course Overview