Course Title: Produce commercial photoimages
Part A: Course Overview
Program: C5228
Course Title: Produce commercial photoimages
Portfolio: DSC
Credit Points: 50
Nominal Hours: 50.0
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
VART5962C |
City Campus |
TAFE |
345T Media and Communication |
Face-to-Face |
Term2 2012 |
Course Contact: Josiane Mueller
Course Contact Phone: 0399254585
Course Contact Email: josiane.mueller@rmit.edu.au
Course Description
On the completion of this course you will have gained an understanding of the skills required to produce commercial images.
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
National Competency Codes and Titles
National Element Code & Title: |
CUVPHI506A Produce commercial photoimages |
Elements: |
1.establish and define requirements for a range of commercial projects. |
2.shoot images, proof and optimise work to client specifications |
|
3.prepare for shoot |
|
4.wrap up and review shoot. |
Learning Outcomes
This unit applies to the production of commercial photoimaging products by advertising, architectural, commercial, fashion and industrial photographers. Working with limited/no supervision, commercial photographers usually respond to closed or open briefs supplied by art directors or direct clients.
A normal commercial workflow requires liaison with designers, graphic designers, advertising agency creatives, art directors, post-production and pre-press coordinators. Commercial photographers are often responsible for supervising others (e.g. assistants).
This unit requires the application of skills and knowledge in order to respond to a brief, prepare quotes, plan/prepare shoots, process/optimise images, supply images to clients, bill clients and liaise/consult with a range of associated and allied persons, workteams, government agencies and private enterprises.
Overview of Assessment
Overview of Assessment
Critical Aspects of
Evidence
Evidence of the following is essential:
• ability to apply a typical workflow in commercial
photoimaging professional practice
• ability to interact and liaise with clients, art directors and
associated professionals
• ability to apply business, coordination and negotiation
skills to own photoimaging work practices
• ability to apply technical and imaging skills, including
capturing/optimising commercial images.
REQUIRED SKILLS AND KNOWLEDGE
Required skills
• photoimaging skills sufficient to create/optimise files and film to commercial
photoimaging industry standards
• research skills sufficient to:
• compare contemporary styles and conceptual/aesthetic approaches to commercial
photoimaging
• maintain professional practice arrangements for commercial photoimaging
• critical thinking skills sufficient to:
• recognise/address barriers to effective photoimaging workflow
• employ reflective questioning to analyse performance
• literacy skills sufficient to develop and interpret business documents and contracts
• numeracy skills sufficient to:
• develop and use complex spreadsheets
• maintain contractual/financial records for business/taxation purposes
• prepare budgets, quotations and invoices for clients
• planning and organising skills sufficient to:
• coordinate activities of models, assistants, creative and production teams
• interpret and respond to photoimaging briefs
• organise shoots on location/in studio and prepare shoot management timelines
• communication skills sufficient to:
• establish/nourish industry links with clients, contractors and employees
• make business presentations
• negotiate prices/fair exchange of services with clients and project stakeholders
• negotiate/relate with clients, models, creative teams and project stakeholders
• seek feedback from client/art director on shoot progress and image selection
• work effectively with diversity and deal empathetically with subjects
• learning skills sufficient to review personal performance within shoot context
• problem solving skills sufficient to identify/rectify equipment malfunction/failure
• teamwork skills sufficient to work with a production team
• technology skills sufficient to check and reinstate equipment, studio and props.
Required knowledge
• architectural, advertising, commercial, fashion and industrial photoimaging practices and
products
• business practice (e.g. partnerships, contracts, intellectual property, copyright, legal,
moral, insurance, financial, budget, political, OHS, licences and permits)
• relationship between photoimaging practitioner and the client/art director
• selection, testing and evaluation of technology to ascertain suitability for commercial
production purposes
• traditions and contemporary issues that inform commercial photoimaging practice
• working with government institutions/regulations relating to commercial photoimaging
practice.