Course Title: Research and exploit photoimaging trends

Part B: Course Detail

Teaching Period: Term1 2012

Course Code: VART5951C

Course Title: Research and exploit photoimaging trends

School: 345T Media and Communication

Campus: City Campus

Program: C5228 - Diploma of Photoimaging

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 3815

Course Contact Email:mctafe@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher:  Eddie Javier
Phone 03 99254774
Email: ejavier@rmit.edu.au

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

Pre-requisites prescribed in the Training Package are as follows:

CUVPH1101A Source and apply photoimaging industry knowledge

CUVPH103A Research and apply information on the traditions which inform photoimaging practice

CUVPH107A Process photoimages to work print/file stage

Course Description

The competency Research and exploit photoimaging trends describes the skills and knowledge required to exploit creative and commercial opportunities as they arise from emerging trends in the photoimaging industry.
In this course, you learn to consider emerging trends while interpreting and responding to a brief. You also look at how determining appropriate lighting requirements for a range of subjects, both in the studio and on location, allows you to accurately portray or enhance your subject’s appearance.

The competency is delivered and assessed along with the following competency Explore the descriptive and emotive nature of photo lighting (VART5958C)


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVPHI502A Research and exploit photoimaging trends

Element:

Element 1.   Research trends and emerging technologies in the photoimaging industry

Performance Criteria:

1.1 Identify trends and emerging technologies using appropriate sources of information.
1.2 Evaluate currency/credibility of information gathered and ensure research scope is sufficiently broad.
1.3 Maintain accurate and comprehensive details of sources of information.
1.4 Examine and clarify the implications and consequences of trends and emerging technologies.
1.5 Critique and review trends and emerging technologies with relevant personnel.

Element:

Element 2.   Exploit creative and commercial opportunites in the photoimaging industry.

Performance Criteria:

2.1 Use critical thinking techniques to identify creative/commercial opportunities as they arise from trends and emerging technologies.
2.2 Clarify business objectives for exploiting creative/commercial opportunities.
2.3 Assess entrepreneurial attitudes required to develop creative/commercial opportunities.
2.4 Assess feasibility and commercial viability of exploiting creative/commercial opportunities.
2.5 Identify and document business risk associated with exploiting creative/commercial opportunities.
2.6 Exploit creative/commercial opportunities within photoimaging industry.

Element:

Element 3.   Review adoption of trends and emerging technologies against photoimaging business practice.

Performance Criteria:

3.1 Review performance of exploited opportunities against personal/business objectives.
3.2 Assess impact of adopting trends and emerging technologies on own photoimaging practice.
3.3 Develop systems to identify and respond to future creative/commercial opportunities as they arise from trends and emerging technologies.


Learning Outcomes


On successful completion of this unit, you will be able to recognize trends in the photoimaging industry and make use of emerging technologies in responding to creative and commercial opportunities.


Details of Learning Activities

This unit applies to the photoimaging industry which is constantly changing due to technological, societal and consumer demands.

To retain industry currency, photoimaging practitioners need to identify emerging trends while evaluating, planning, and implementing changes to their workflows, products and technology.

This unit requires the self-directed application of skills and knowledge in order to research, evaluate, plan, coordinate manage and exploit emerging trends that arise in the photoimaging industry.

This work is usually undertaken independently (with guidance where required).

In-class activities may include, but not limited to:

  • practical studio shoots
  • post-production
  • teacher guided instruction
  • online research
  • group discussion
  • independent project based work

Out-of-class activities:
  • pre-production
  • independent project based work
  • online and other research
  • independent study


Teaching Schedule

WEEKCLASS CONTENTELEMENTS
WEEK 1

Introduction to course.

Course guide and assignment discussion

*Brief Assignment 1 - Paper
Theory - VART5951C Research and exploit photoimaging trends

Lighting appropriate to topic/subject. Specialised metering. Illumination rations)

VART5951C
1.1 - 1.5
2.1 - 2.6
3.1, 3.2

VART5958C
1.1 - 1.5
2.1 - 2.5
3.1 - 3.5

WEEK 2

Studio Practice
VART5958C Explore the descriptive and emotive nature of photo lighting

VART5958C
1.1 - 1.5
2.1 - 2.5
3.1 - 3.5
WEEK 3Studio Practice
VART5958C Explore the descriptive and emotive nature of photo lighting
VART5958C
1.1 - 1.5
2.1 - 2.5
3.1 - 3.5
WEEK 4

*Assessment Paper
Theory - VART5951C - Research and exploit photoimaging trends
VART5958C Explore the descriptive and emotive nature of photo lighting

*Group critique

*Brief Assignment 2 - Food
VART5951C - Research and exploit photoimaging trends
(lighting appropriate to topic/subject, Specialised metering, Illumination rations)

VART5951C
1.1 - 1.5
2.1 - 2.6
3.1, 3.2


VART5958C
1.1 - 1.5
2.1 - 2.5
3.1 - 3.5
WEEK 5Studio Practice
VART5958C Explore the descriptive and emotive nature of photo lighting

VART5958C
1.1 - 1.5
2.1 - 2.5
3.1 - 3.5
WEEK 6Studio Practice
VART5958C Explore the descriptive and emotive nature of photo lighting

VART5958C
1.1 - 1.5
2.1 - 2.5
3.1 - 3.5
WEEK 7Studio Practice
VART5958C Explore the descriptive and emotive nature of photo lighting


VART5958C
1.1 - 1.5
2.1 - 2.5
3.1 - 3.5
WEEK 8

*Assessment Food
Theory- VART5951C Research and exploit photoimaging trends
VART5958C Explore the descriptive and emotive nature of photo lighting

*Group critique

*Brief Assignment 3 - Self portrait
VART5951C - Research and exploit photoimaging trends
(lighting appropriate to topic/subject, Specialised metering, Illumination rations

VART5951C
1.1 - 1.5
2.1 - 2.6
3.1, 3.2


VART5958C
1.1 - 1.5
2.1 - 2.5
3.1 - 3.5
WEEK 9Studio Practice
VART5958C Explore the descriptive and emotive nature of photo lighting

VART5958C
1.1 - 1.5
2.1 - 2.5
3.1 - 3.5
 Mid Semester break 
WEEK 10Studio Practice
VART5958C Explore the descriptive and emotive nature of photo lighting

VART5958C
1.1 - 1.5
2.1 - 2.5
3.1 - 3.5
WEEK 11Studio Practice
VART5958C Explore the descriptive and emotive nature of photo lighting

VART5958C
1.1 - 1.5
2.1 - 2.5
3.1 - 3.5
WEEK 12Assessment .  Self Portrait
Theory- VART5951C Research and exploit photoimaging trends
VART5958C Explore the descriptive and emotive nature of photo lighting

*Group critique

VART5951C
1.1 - 1.5
2.1 - 2.6
3.1, 3.2


VART5958C
1.1 - 1.5
2.1 - 2.5
3.1 - 3.5
WEEK 13

Re-shoots

VART5958C Explore the descriptive and emotive nature of photo lighting
Resubmission


VART5958C
1.1 - 1.5
2.1 - 2.5
3.1 - 3.5
WEEK 14Re-shoots

VART5958C Explore the descriptive and emotive nature of photo lighting
Resubmission

VART5958C
1.1 - 1.5
2.1 - 2.5
3.1 - 3.5
WEEK 15Re-shoots

VART5958C Explore the descriptive and emotive nature of photo lighting
Resubmission

VART5958C
1.1 - 1.5
2.1 - 2.5
3.1 - 3.5
WEEK 16
  •  

*Assessment Submission

VART5951C Research and exploit photoimaging trends
VART5958C Explore the descriptive and emotive nature of photo lighting

*Group critique

VART5951C
1.1 - 1.5
2.1 - 2.6
3.1, 3.2


VART5958C
1.1 - 1.5
2.1 - 2.5
3.1 - 3.5


Learning Resources

Prescribed Texts


References


Other Resources

You are advised to look at the course Blackboard site for ongoing updated information


Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge of course content is assessed through participation in practical exercises, research assignments and through the application of learned skills and insights to your photography assignments.


Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered a essential building blocks for the more substantial summative assessent tasks. Summative assessment tasks in this unit are graded.

For further information on the assessments and grading criteria, please refer to the course Blackboard site.

To demonstrate competency in this course you will need to complete each one of the following pieces of assessment to a satisfactory standard.

FORMATIVE ASSESSMENT TASKS (ungraded):
1. Paper practical assessment task
2. Food practical assessment task
3. Self portrait practical assessment task

SUMMATIVE ASSESSMENT TASKS (graded):
1. Final submission of 3 images (folio)


Assessment Tasks:
The following briefs comprise assignment work from VART5958 Explore the descriptive and emotive nature of photo lighting.

*There are two parts to the assignments: RESEARCH and CAPTURE.

You are required to produce the necessary documentation prior to CAPTURE.

Part 1:
After assignment brief you are to research and submit a minimum of 6 images sourced from web, magazine and discussion with your teacher.

Part 2:
Execute shoot in VART5958C Emotive lighting

1) Paper, due Week 4

a paper manufacturer requires a photograph to be reproduced as a large mural for its head office reception area. Its main area of output if for the print industry. the client has requested an "abstract approach" taken to this large scale visual. However, emphasis should be placed on the paper and/or ancillary uses thereof. NB Depth of field optional, but should be sufficient for massive enlargement.
Format: Horizontal

VART 5951C
ELEMENT PERFORMANCE CRITERIA:
1.1, 1.2, 1.3, 1.4, 1.5
2.1, 2.2, 2.3, 2.4, 2.5, 2.6
3.1, 3.2

VART 5958c
ELEMENT PERFORMANCE CRITERIA:
1.1, 1.2, 1.3, 1.4, 1.5
2.1, 2.2, 2.3, 2.4, 2.5
3.1, 3.2, 3.3, 3.4, 3.5

2) Food, due week 8
A publisher requires a double page photograph for an editorial article on a major food corporation. The product to be featured is from its line of cheese. The concept behind the shot is that cheese has been a basic food source throughout history and will remain so into the future. The photographic approach should have strong appetite appeal and thorough use of light and props. The image must convey a visual sense of the past or the future. NB Depth of field optional - should be appropriate to the style i.e. Editorial

Format : "Gourmet Traveller" feature double page spread

VART 5951C
ELEMENT PERFORMANCE CRITERIA:
1.1, 1.2, 1.3, 1.4, 1.5
2.1, 2.2, 2.3, 2.4, 2.5, 2.6
3.1, 3.2

VART 5958c
ELEMENT PERFORMANCE CRITERIA:
1.1, 1.2, 1.3, 1.4, 1.5
2.1, 2.2, 2.3, 2.4, 2.5
3.1, 3.2, 3.3, 3.4, 3.5


3) Self portrait, due week 12

A weekend colour supplement requires an editorial photograph for a double page spread to compliment an article on ’the artist within’. the shot has to evoke nostalgia, warmth, security, tenderness etc or the complete opposite, depending on the emotive use of light to fulfill the brief. NB Depth of field - "appropriate" focus over the area shown in set-up

Format: the Age ’Good Weekend’ Saturday supplement double page spread.

VART 5951C
ELEMENT PERFORMANCE CRITERIA:
1.1, 1.2, 1.3, 1.4, 1.5
2.1, 2.2, 2.3, 2.4, 2.5, 2.6
3.1, 3.2

VART 5958c
ELEMENT PERFORMANCE CRITERIA:
1.1, 1.2, 1.3, 1.4, 1.5
2.1, 2.2, 2.3, 2.4, 2.5
3.1, 3.2, 3.3, 3.4, 3.5

NOTE: Assessment matrix for each project will be detailed on the individual job brief.

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competence Achieved - Graded
NYC Not yet Competent


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

Feedback:
You will receive spoken and written feedback from teachers on your work. This feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Late Submissions
Please advise teacher in advance if an extension of time or special consideration is required for submission of work. Refer to the course blackboard site for policy information including information on late submissions.


Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.

Please refer to the following URL for extensions and special consideration:
http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;

Plagiarism
RMIT has a strict policy on plagiarism. Please refer to the website for more information on this policy.

Course Overview: Access Course Overview