Course Title: Evaluate and recommend advertising media options

Part A: Course Overview

Program: C5229

Course Title: Evaluate and recommend advertising media options

Portfolio: BUS

Nominal Hours: 50.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG7826C	City Campus	TAFE	650T TAFE Business	Face-to-Face

Course Contact: Kit Andrews

Course Contact Phone: +61 3 9925 5518

Course Contact Email: kit.andrews@rmit.edu.au

Course Description

This unit describes the performance outcomes, skills and knowledge required to identify and evaluate the range of advertising and promotional media to recommend single and multiple media strategies
The course consists of 6 competency elements covering the performance outcomes, skills and knowledge required to conduct market research using interview and survey methodologies (not specialist statistical design and analysis) and to report on findings.

If you are undertaking this course in Melbourne from semester 2, 2012 onward your class will be held in a device-equipped teaching space. Each student group will have access to a laptop. It is however recommended that you have access to a mobile computing device to allow greater flexibility in terms of where you can work on campus both in and outside class times.

Pre-requisite Courses and Assumed Knowledge and Capabilities

not required

National Competency Codes and Titles

National Element Code & Title:	BSBADV511A Evaluate and recommend advertising media options
Elements:	1. Evaluate the use of media for advertising
	2. Evaluate single and multiple media strategies
	3. Select and recommend advertising media

Learning Outcomes

Overview of Assessment

Students will be provided with more than one opportunity to demonstrate competence. Competency based assessment is detailed below in “Assessment Methods” and “Assessment Tasks”.
The student must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, student interviews, oral presentation and tests. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.