Course Title: Plan e-marketing communications

Part A: Course Overview

Program: C5229

Course Title: Plan e-marketing communications

Portfolio: BUS

Nominal Hours: 20.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG7862C	City Campus	TAFE	650T TAFE Business	Face-to-Face or Internet

Course Contact: Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact Email: timothy.wallis@rmit.edu.au

Course Description

This course will equip students to undertake roles as managers working in advertising, public relations, marketing or promotional roles who plan electronic communications to effectively convey marketing communication messages and to support achievement of marketing objectives.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None

National Competency Codes and Titles

National Element Code & Title:	BSBMKG510B Plan e-marketing communications
Elements:	1. Prepare an electronic marketing strategy or plan
	2. Prepare and evaluate a website marketing strategy

Learning Outcomes

Upon successful completion, students will have the skills and knowledge required to research, prepare and evaluate an organisational e-marketing plan that integrates electronic communications and website marketing in support of marketing objectives

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.