Course Title: Research and apply concepts and theories of creativity
Part B: Course Detail
Teaching Period: Term2 2013
Course Code: EMPL5644C
Course Title: Research and apply concepts and theories of creativity
School: 650T TAFE Business
Campus: City Campus
Program: C5229 - Diploma of Marketing
Course Contact : Tim Wallis
Course Contact Phone: +61 3 9925 5423
Course Contact Email:firstname.lastname@example.org
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 65
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
This unit applies to individuals who use sophisticated research and critical analysis skills in the exploration of creativity and its application to work and life practice. This research may be related specifically to fields of practice traditionally considered as ’creative’, such as the arts, but may equally relate to much broader fields of human activity and endeavour.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title:
BSBCRT601A Research and apply concepts and theories of creativity
2. Apply theories of creativity to practice
2.1.Evaluate the relevance and application of different theories and practices of creativity based on analysis of own work and life experience
1. Research concepts and theories of creativity
1.1.Use a range of research techniques to source information about creativity
3. Develop, articulate and debate own perspectives theories and practices of creativity
3.1.Take a critical approach to different theories and reflect on own ideas and responses
This unit describes the performance outcomes, skills and knowledge required to undertake research into different concepts and theories of creativity, and to apply those to a particular field of endeavour.
Details of Learning Activities
A blend of case study, face to face and on line delivery and cleint focussed projects provides a variety of learning expereinces for students.
This may be subject to change
|1||8th July|| Introduction to course
• Overview of assessment requirements
• Submission requirements
• What to expect from the course
• Content and assessment
– students are introduced to the concepts of:
• Innovation and creativity what’s the difference?
• Innovation vs. invention
• Why is it important to the business and marketing function
• Strategy and the innovation process
• Innovation and change management
The economic context of investing in a new concept/product
|2||15th July|| Research, creativity and creative development processes
• Overview of the processes
• Steps and issues for consideration in planning and developing creative concepts/products.
|3||22nd July|| Identifying and working with a range of stakeholders
Stakeholder management –
• Identifying and understanding the different stakeholders that will be involved in the process
Preparing stakeholder management plans
|4||29th July|| Essential skills of project management
• Identifying the skills and requirements of managing the project from beginning to end
|5||5th August|| Opportunity ID
• Examination of the concept of innovation and innovation management
|6||12th August|| Opportunity ID
• Creative thinking techniques
• Using creativity in innovation to generate concepts to address identified needs Test and experiment with different concepts and ideas as part of a collaborative process
Conduct a mini lab using different techniques
|7||19th August|| Budget Management for new concepts
Identifying the skills and requirements of managing the budget and other metrics from beginning to end
|8||26th August|| Opportunity ID
• Evaluate the effectiveness of different strategies for achieving desired outcomes.
| Monday 2nd September – Friday 6th September
|9||9th Sept|| Research and Development Technology – nuts and bolts of commercialising creativity
Understanding the R&D and its role in new concept development
Design theory and thinking
|10||16th Sept|| Use of strategic alliances
• Strategic Alliances and networks as part of the commercialisation process
• Product and Brand strategies and testing
• Includes a range Branding issues and platforms
|11||23rd Sept|| Packaging
• Types and roles of packaging
• Packaging as part of the brand
• A look at packaging as part of the new product concept
• Overview of innovation in services
• A look at the services innovation process
|12||30th Sept|| • Commercialising creativity
• Overview of Launch and Lifecycle Management strategy
|13||7th Oct||Finalise assessment 3|
|14||14th Oct||Focus on assessment 3, presentation preparation|
|15||21st Oct||Client presentations|
|16||28th Oct||feedback, results if required|
These will be provided throughoutnthe semester
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
Part 2 Assessment Outline
Students are required to complete 3 tasks. All tasks must successfully be completed to be deemed competent in this unit.
TASK 1 – Group participation and e-reflection - Individual assessment
Each week students will be set a case study or research and analysis task for completion during the class. This will be followed by a group discussion.
Students will be required to participate both in the research and analysis task and take an active part in small group and in class discussions. For weeks 2, 6, 10 and 13 students will be required to prepare a short reflective comment and discussion board entry that summarises the essence of their learning for each week and includes the link to 1 interesting reference (not including in teachers resources and not included by another student I your class) to share with the rest of the class.
Submission Requirements: Students are required to participate in class activities and post discussion board contributions as per the specific criteria to be outlined in class, during the identified weeks. The parameters of the discussion content will be discussed in the first week of class.
To be deemed competent in this task students must participate in class activities and satisfactorily participate in the weekly discussion board discussions.
Marking guides will be discussed during class time
Submission Requirements: Through the discussion board and wiki facilities on Blackboard.
Task 2 Apply research and creativity within the work context-
Opportunity Identification: (This assessment piece is due COB Friday week 8)
The focus for assessment piece 2 is research and the exploration of concepts and creative exploration techniques. Students are required to work in designated groups 3 (maximum) and prepare an evaluation and exploration of the need for a new concept/product/service/technology/process. The evaluation needs to explicitly include:
Market and Competitor analysis:
• Research, analysis and summary of a particular market (i.e. golf, fashion, tennis, mobile phones etc. identification of any gaps in existing product, program, process or services market and whether any competitors are filling the identified gaps (industry and segment SWOT, Gap analysis)
Background, idea generation and screening:
• Research into and Identification of:
o market need from the industry of their choosing
o summary of potential ideas that meet that need
• Description of preliminary concept and description of how the concept/idea was generated and screened
• Information such as existing market research, technology development, social, legal development etc. that has given rise to the need and must be addressed in new concept development
• social and ethical issues that impact the new concept.
Planning and Budgeting:
• Project plan to take the concept to initial approval to proceed to a detailed R&D – this needs to include stakeholder management plans and preliminary revenue and cost estimates
Appropriate formats and templates will be discussed with students during the course. Much of this work will be undertaken both outside of class time and some during “Practical Sessions”.
Submission Requirements: Students are required to provide a written document. Uploaded into Blackboard. Note emailed assignments will not be marked
Task 3 Apply research and creativity within the work context- Concept to commercialisation (This assessment piece is due week 13 client presentations week 15)
Following on from assessment piece 2, this assessment piece is designed to provide a more refined focus and consideration of the application of research and theories of creativity by “commercialising creativity”. Working in their groups students are required to prepare an evaluation and exploration of the new product need identified in assessment 2. This assessment task includes elements that could take the concept to commercialisation. Development of “product prototypes – sample designs” etc. are also included as part of this project which are all creative elements of the in practice in the workplace.
The evaluation needs to explicitly include:
A description of the research and technology integration of the company/industry for whom the concept is being developed
A detailed description of the concept including competitive positioning (using perceptual mapping)
Design and production:
• Design specifications (2 iterations) that are capable of being briefed into production
• Prototypes or design sketches for production purposes
• A description of the design testing process that assisted in the evolution of the concept
A Stakeholder action plan for design and production.
Recommendations/risks and issues for commercialisation:
• This could include issues such as:
• Product and market testing
• Launch timing
• Any risks/issues identified in planning phase that might impact launch
Submission Requirements: Students are required to provide a written document by the due date uploaded into blackboard. Please note that submissions are not to be emailed.
• Ensure that you submit assessments on or before the due date. If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms is available at http://rmit.edu.au/browse;ID=ls0ydfokry9rz website.
• Always retain a copy of your assessment tasks. (hard copy and soft copy)
• When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of work for assessment is available from the Student forms website.
• Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C Ensure safe workplace, Page 1 of 10.
Marking guides will be provided for each assessment at the beginning of the semester
Course Overview: Access Course Overview