Course Title: Interpret market trends and developments

Part B: Course Detail

Teaching Period: Term1 2012

Course Code: MKTG5834C

Course Title: Interpret market trends and developments

School: 650T TAFE Business

Campus: City Campus

Program: C5229 - Diploma of Marketing

Course Contact : Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact Email:timothy.wallis@rmit.edu.au

Name and Contact Details of All Other Relevant Staff

Course Contact	Chris Lee
Course Contact Phone	99255471
Course Contact Email	chris.lee@rmit.edu.au Contact time: Wed, 11.30am-12.30pm Level 10, Extension 55471

Course Contact

Chris Lee

Course Contact Phone

99255471

Course Contact Email

chris.lee@rmit.edu.au

Contact time: Wed, 11.30am-12.30pm

Level 10, Extension 55471

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required

Course Description

This unit applies to marketing professionals who use statistical techniques to analyse organisational and competitor marketing performance, and to interpret new and emerging trends when forecasting future business needs. Information gathered is used to assist in developing an organisation’s marketing plan and to determine the current or potential future success of marketing strategies.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:	BSBMKG507A Interpret market trends and developments
Element:	BSBMKG507A /01 Interpret trends and market developments
Performance Criteria:	1.1Use statistical analysis of market data to interpret market trends and developments 1.2Analyze market trends and developments for their potential impact on the business 1.3Use measures of central tendency or dispersion and correlations between sets of data for quantitative interpretation of comparative market data 1.4Perform qualitative analysis of comparative market information as a basis for reviewing business performance 1.5Analyze the market performance of existing and potential competitors and their products or services, to identify potential opportunities or threats
Element:	BSBMKG507A /03 Report on market data
Performance Criteria:	Prepare, plot and interpret data for visual presentation Assess visual presentation for potential problems, and take any necessary corrective action Report on analysis of market data to meet organizational requirements in terms of content, format, level of detail and scheduling
Element:	BSBMKG507A /02 Analyse qualitative results
Performance Criteria:	2.1Analyze performance data from all areas of the business to determine success of marketing activities 2.2Identify over-performing and under-performing products and services to be considered for redevelopment or withdrawal 2.3Forecast existing and emerging market needs based on information available using forecasting techniques

Learning Outcomes

This unit describes the performance outcomes, skills and knowledge required to conduct an analysis of market data in order to determine organisational and competitor business performance, and to prepare market and business forecasts that assist in targeting marketing activities and in drawing up a marketing plan.

Details of Learning Activities

A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.

The self-paced activities will be delivered through various technology platforms and include your contribution to tutorial activities, reflective journals, quizzes and interactive sessions.

The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.

We expect you to participate and contribute in all scheduled learning activities.

Teaching Schedule

*Week*	*Week Commencing*	*Topics*	*Assessment*
1	6<sup>th</sup> Feb	(1) Pre-training review: · RPL · LLN Familiarisation with: · Program · Services/facilities · Other students · Teacher(s) · Where to get support · Student responsibilities · Course requirements · Course support documents · Pre-reading · Blackboard · Overview of assessment requirements · Grading · Plagiarism · Appeals · Extensions · Feedback · Privacy · Submission requirements · Resubmission policy (2) Course Overview
2	13<sup>th</sup> Feb	Organising the marketing function
3	20<sup>th</sup> Feb	Fundamentals of buying behaviour
4	27<sup>th</sup> Feb	Marketing information & market research: Identify & evaluate marketing opportunities
5	5<sup>th</sup> March	Analyse strategic marketing factors#1 (External macro-environmental analysis)
6	12<sup>th</sup> March (Monday, Labour Day)	Analyse strategic marketing factors#2 (External and internal environmental analysis)	Task 1a Due (Assessed tutorial activities)
7	19<sup>th</sup> March	Company’s existing position in the marketplace
8	26<sup>th</sup> March	Formulate marketing objectives
9	2<sup>nd</sup> April	Market targeting
*Mid semester break (5 April to 11 April)*
9	9<sup>th</sup> April	Market targeting
10	16<sup>th</sup> April	Marketing strategies
11	23<sup>rd</sup> April	The marketing budget
12	30<sup>th</sup> April	Marketing implementation, evaluation and control	Task 1b Due (Assessed tutorial activities)
13	7<sup>th</sup> May	1. Finalising the major assignment 2. Student consultation session
14	14<sup>th</sup> May	1. Final student consultation session 2. Major assignment due NB: Due date: 18 May 2012 (Fri) 5.00pm 3. Students to prepare for oral test/interview	Assessment Task 2 Due (Major assignment)
15	21<sup>st</sup> May	Oral test/interview	Assessment Task 3
16	28<sup>th</sup> May	Re-submissions if applicable

Learning Resources

Prescribed Texts

References

Other Resources

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.

Assessment Tasks

You are required to complete3 tasks. You must successfully complete all 3 tasks to be deemed competent in this unit.

TASK 1a & 1b (Due Dates: Week 6 & 12 respectively)

These assessment tasks will require students to complete scheduled weekly tutorial activities/exercises to reflect on their weekly learning on learned concepts/principles taught.

TASK 2 (Due Date: End of week 14)

The second assessment tasks will require students to work in designated groups on a major assignment. Students will present their findings in a professionally prescribed written document. Much of this work will be undertaken both outside of class time and in the “Practical Sessions”. Students are encouraged to use all the resources at their disposal to provide professionally reasoned solutions to the problems given

TASK 3 (Due Date: Week 15)

The third assessment tasks will require students to present themselves in a face-to-face test/interview to articulate their overall understanding of the course taught during the semester to be deemed competent.

Students are encouraged to use all the resources at their disposal to provide professionally reasoned solutions to the problems given

Assessment Matrix

Course Overview: Access Course Overview

Course Title: Interpret market trends and developments

Part B: Course Detail

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