Course Title: Interpret market trends and developments
Part B: Course Detail
Teaching Period: Term1 2013
Course Code: MKTG5834C
Course Title: Interpret market trends and developments
School: 650T TAFE Business
Campus: City Campus
Program: C5229 - Diploma of Marketing
Course Contact : Tim Wallis
Course Contact Phone: +61 3 9925 5423
Course Contact Email:email@example.com
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 50
Pre-requisites and Co-requisites
This unit applies to marketing professionals who use statistical techniques to analyse organisational and competitor marketing performance, and to interpret new and emerging trends when forecasting future business needs. Information gathered is used to assist in developing an organisation’s marketing plan and to determine the current or potential future success of marketing strategies.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title:
BSBMKG507A Interpret market trends and developments
BSBMKG507A /01 Interpret trends and market developments
1.1. Use statistical analysis of market data to interpret market trends and developments
BSBMKG507A /02 Analyse qualitative results
2.1. Analyse performance data from all areas of the business to determine success of marketing activities
BSBMKG507A /03 Report on market data
3.1. Prepare, plot and interpret data for visual presentation
This unit describes the performance outcomes, skills and knowledge required to conduct an analysis of market data in order to determine organisational and competitor business performance, and to prepare market and business forecasts that assist in targeting marketing activities and in drawing up a marketing plan.
Details of Learning Activities
A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.
The self-paced activities will be delivered through various technology platforms and include your contribution to tutorial activities and interactive sessions.
The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.
We expect you to participate and contribute in all scheduled learning activities.
|1||11 Feb|| (1) Pre-training review:|
• Other students
• Where to get support
• Student responsibilities
• Course requirements
• Course support documents
• Overview of assessment requirements
• Submission requirements
• Resubmission policy
(2) Course Overview- Introduction to Statistics, Sampling and Data collection
|2||18 Feb||Organisation and Visual representation of data|
|3||25 Feb||Measures of Central tendencies & Assignment Distribution|
|4||4 Mar||Measures of Dispersion|
|5||11 Mar||Probability Distribution & Excel in lab|
|6||18 Mar||Probability and Normal Distribution|
|7||25 Mar||Estimation & Excel in lab||Assessment 1 Due in the last class of week 7 (Assessed Excel exercise)|
|28 Mar - 3 Apr||Mid-Semester Break|
|7||1 Apr||Estimation & Excel in lab|
|8||8 Apr||Class test||Assessment 2 Week 8 (Class Test)|
|9||15 Apr||Correlation and Regression & Excel in lab|
|10||22 Apr||Correlation and Regression & Excel in lab|
|11||29 Apr||Time Series & Excel in lab|
|12||6 May||Time Series & Excel in lab|
|13||13 May||Index Numbers|
|14||20 May||Group project due in the last class of week 14|| Assessment Task Due
|15||27 May||Review and assessment feedback|
|16||3 Jun||Assessment Feedback & -Resubmissions|
Learning support materials are made available on the Online Learning Hub www.rmit.edu.au/online. Access to an Internet connected computer outside of class times.
Students are required to have a non-programmable calculator that can perform basic mathematical functions. Formula sheets are provided for class tests. Please note that calculators that have the capacity to store text are not permitted in tests.
Suitable storage media are required for the submission of assignment soft copies.
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
This course is co-delivered and co-assessed with MKTG5832C Identify And Evaluate marketing Opportunities
Students are required to complete 3 tasks. You must successfully complete all 3 tasks to be deemed competent in this unit.
1. Clear instructions about what the students need to do
TASK 1 (Due Dates: Last class of week 7)
Assessed Excel exercise
TASK 2 (Due Date: Last class of week 8)
TASK 3 (Due Date: Last class of week 14)
More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.
Submission Requirements: All assessment tasks need to be submitted via Blackboard.
• Ensure that you submit assessments on or before the due date. If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms is available at http://rmit.edu.au/browse;ID=ls0ydfokry9rz website.
• Always retain a copy of your assessment tasks. (hard copy and soft copy)
• When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of work for assessment is available from the Student forms website.
• Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C Ensure safe workplace, Page 1 of 10.
Full details on how this course is assessed against the Unit elements and performance criteria plus critical aspects of evidence can be found in the Learning and Assessment Tool available from your course teacher.
Course Overview: Access Course Overview