Course Title: Interpret market trends and developments

Part B: Course Detail

Teaching Period: Term1 2013

Course Code: MKTG5834C

Course Title: Interpret market trends and developments

School: 650T TAFE Business

Campus: City Campus

Program: C5229 - Diploma of Marketing

Course Contact : Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact Email:timothy.wallis@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Chris Lee

chris.lee@rmit.edu.au

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required

Course Description

This unit applies to marketing professionals who use statistical techniques to analyse organisational and competitor marketing performance, and to interpret new and emerging trends when forecasting future business needs. Information gathered is used to assist in developing an organisation’s marketing plan and to determine the current or potential future success of marketing strategies.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMKG507A Interpret market trends and developments

Element:

BSBMKG507A /01 Interpret trends and market developments

Performance Criteria:

1.1. Use statistical analysis of market data to interpret market trends and developments
1.2. Analyse market trends and developments for their potential impact on the business
1.3. Use measures of central tendency or dispersion and correlations between sets of data for quantitative interpretation of comparative market data
1.4. Perform qualitative analysis of comparative market information as a basis for reviewing business performance
1.5. Analyse the market performance of existing and potential competitors and their products or services, to identify potential opportunities or threats

Element:

BSBMKG507A /02 Analyse qualitative results

Performance Criteria:

2.1. Analyse performance data from all areas of the business to determine success of marketing activities
2.2. Identify over-performing and under-performing products and services to be considered for redevelopment or withdrawal
2.3. Forecast existing and emerging market needs based on information available using forecasting techniques

Element:

BSBMKG507A /03 Report on market data

Performance Criteria:

3.1. Prepare, plot and interpret data for visual presentation
3.2. Assess visual presentation for potential problems, and take any necessary corrective action
3.3. Report on analysis of market data to meet organisational requirements in terms of content, format, level of detail and scheduling


Learning Outcomes


This unit describes the performance outcomes, skills and knowledge required to conduct an analysis of market data in order to determine organisational and competitor business performance, and to prepare market and business forecasts that assist in targeting marketing activities and in drawing up a marketing plan.


Details of Learning Activities

A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.
The self-paced activities will be delivered through various technology platforms and include your contribution to tutorial activities and interactive sessions.
The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.
We expect you to participate and contribute in all scheduled learning activities.


Teaching Schedule

Week
Week CommencingTopicsAssessment
111 Feb (1) Pre-training review:
• RPL
• LLN
Familiarisation with:
• Program
• Services/facilities
• Other students
• Teacher(s)
• Where to get support
• Student responsibilities
• Course requirements
• Course support documents
• Pre-reading
• Blackboard
• Overview of assessment requirements
• Grading
• Plagiarism
• Appeals
• Extensions
• Feedback
• Privacy
• Submission requirements
• Resubmission policy
(2) Course Overview- Introduction to Statistics, Sampling and Data collection
 
218 Feb Organisation and Visual representation of data 
325 FebMeasures of Central tendencies & Assignment Distribution 
44 MarMeasures of Dispersion 
511 Mar Probability Distribution & Excel in lab                                                 
618 Mar Probability and Normal Distribution 
725 Mar Estimation & Excel in lab                                                                                     Assessment 1 Due in the last class of week 7 (Assessed Excel exercise)
 28 Mar - 3 Apr Mid-Semester Break 
71 Apr Estimation & Excel in lab 
88 Apr Class test Assessment 2 Week 8 (Class Test)
915 Apr Correlation and Regression & Excel in lab 
1022 AprCorrelation and Regression & Excel in lab 
1129 Apr Time Series & Excel in lab 
126 May Time Series & Excel in lab 
1313 May Index Numbers 
1420 May Group project due in the last class of week 14 Assessment Task Due
(Group project)
1527 May Review and assessment feedback 
163 Jun Assessment Feedback & -Resubmissions 
    


Learning Resources

Prescribed Texts

TBA


References


Other Resources

Learning support materials are made available on the Online Learning Hub www.rmit.edu.au/online. Access to an Internet connected computer outside of class times.
Students are required to have a non-programmable calculator that can perform basic mathematical functions. Formula sheets are provided for class tests. Please note that calculators that have the capacity to store text are not permitted in tests.

Suitable storage media are required for the submission of assignment soft copies.


Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.


 


Assessment Tasks

This course is co-delivered and co-assessed with MKTG5832C Identify And Evaluate marketing Opportunities

Students are required to complete 3 tasks. You must successfully complete all 3 tasks to be deemed competent in this unit.

1. Clear instructions about what the students need to do

Assessment 1
TASK 1 (Due Dates: Last class of week 7)
Assessed Excel exercise

Assessment 2
TASK 2 (Due Date: Last class of week 8)
Class test

Assessment 3
TASK 3 (Due Date: Last class of week 14)
Group project
 

More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.
Submission Requirements: All assessment tasks need to be submitted via Blackboard.
You should:
• Ensure that you submit assessments on or before the due date. If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms is available at http://rmit.edu.au/browse;ID=ls0ydfokry9rz website.
• Always retain a copy of your assessment tasks. (hard copy and soft copy)
• When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of work for assessment is available from the Student forms website.
• Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C Ensure safe workplace, Page 1 of 10.


Assessment Matrix

Full details on how this course is assessed against the Unit elements and performance criteria plus critical aspects of evidence can be found in the Learning and Assessment Tool available from your course teacher.

Course Overview: Access Course Overview