Course Title: Plan market research
Part B: Course Detail
Teaching Period: Term1 2012
Course Code: MKTG5835C
Course Title: Plan market research
School: 650T TAFE Business
Campus: City Campus
Program: C5229 - Diploma of Marketing
Course Contact : Tim Wallis
Course Contact Phone: +61 3 9925 5423
Course Contact Email:timothy.wallis@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Course Contact Chris Lee
Course Contact Phone 99255471
Course Contact Email chris.lee@rmit.edu.au
Contact time: Wed, 11.30am-12.30pm
Level 10, Extension 55471
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required
Course Description
This unit applies to individuals in a non market research organisation who conduct market research planning at a managerial level. While market research planning can be undertaken as part of a broader role, it does require a good general knowledge of market research principles and practices, and a detailed understanding of the organisation’s operations, objectives and the application of market research.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG506B Plan market research |
Element: |
1. Identify market research needs |
Performance Criteria: |
1.1Communicate role of market research in enterprise operations to relevant personnel |
Element: |
2. Define market research objectives |
Performance Criteria: |
2.1Draft research objectives |
Element: |
3. Define data gathering approaches |
Performance Criteria: |
3.1Identify types of data required to inform objectives |
Element: |
4. Develop market research plan |
Performance Criteria: |
4.1Estimate resources and time lines required for market research projects |
Learning Outcomes
This unit describes the performance outcomes, skills and knowledge required to plan market research by identifying market research needs, defining market research objectives, identifying data gathering approaches and developing a market research plan.
Details of Learning Activities
A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.
The self-paced activities will be delivered through various technology platforms and include your contribution to tutorial activities, reflective journals, quizzes and interactive sessions.
The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.
We expect you to participate and contribute in all scheduled learning activities.
Teaching Schedule
|
Week
|
Week Commencing |
Topics |
Assessment |
1 |
6<sup>th</sup> Feb |
(1) Pre-training review: · RPL · LLN Familiarisation with: · Program · Services/facilities · Other students · Teacher(s) · Where to get support · Student responsibilities · Course requirements · Course support documents · Pre-reading · Blackboard · Overview of assessment requirements · Grading · Plagiarism · Appeals · Extensions · Feedback · Privacy · Submission requirements · Resubmission policy (2) Course Overview: Role of marketing research |
|
2 |
13<sup>th</sup> Feb |
Problem definition and the research process
|
Students to have determined project team members |
3 |
20<sup>th</sup> Feb
|
The research brief |
|
4 |
27<sup>th</sup> Feb |
The research proposal
|
|
5 |
5<sup>th</sup> March |
The research proposal
|
Task 1 Due (Assessed: Research brief to be submitted |
6 |
12<sup>th</sup> March |
Exploratory research & secondary data
|
|
7 |
19<sup>th</sup> March |
Survey research #1
|
Task 2 Due (Assessed: Research proposal to be submitted) |
8 |
26<sup>th</sup> March |
Survey research #2
|
|
9 |
2<sup>nd</sup> April |
Observation
|
|
Mid semester break (5 April to 11 April) | |||
9 |
9<sup>th</sup> April |
Observation
|
|
10 |
16<sup>th</sup> April |
Experimental research & test marketing
|
|
11 |
23<sup>rd</sup> April |
Manage market research activity AND Evaluate research process and findings |
|
12 |
30<sup>th</sup> April |
Research report
|
|
13 |
7<sup>th</sup> May |
Research report & student consultation session |
|
14 |
14<sup>th</sup> May |
1. Final student consultation session 2. Research report due NB: Due date: 18 May 2012 (Fri) 5.00pm 3. Students to prepare for oral test/interview
|
Task 3 Due (Assessed: Research report due) |
15 |
21<sup>st</sup> May |
Oral test/interview |
Task 4 (Oral test/interview) |
16 |
28<sup>th</sup> May |
Re-submissions if applicable |
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|
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Learning Resources
Prescribed Texts
References
internet, library database |
Other Resources
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
Assessment Tasks
You are required to complete 4tasks. You must successfully complete all 4 tasks to be deemed competent in this unit.
TASK 1 (Due Dates: Week 5)
This assessment task will require students to complete their research brief. Students are to construct their brief from the perspective of their client.
TASK 2 (Due Date: Week 7)
The second assessment tasks will require students to construct a research proposal/plan. The group must take a perspective that sees it as representing a research company. The proposal must contain a comprehensive plan that describes how your company intends to achieve the requirements that were specified in the research brief. Students will present their findings in a professionally prescribed written document. Much of this work will be undertaken both outside of class time and in the “Practical Sessions”. Students are encouraged to use all the resources at their disposal to provide professionally reasoned solutions to the problems given
TASK 3 (Due Date: Week 14)
The third assessment tasks will require students to write a short research report with special emphasis on the findings for the digital research, focus group and the survey. The report should also include suggestions and recommendations made to the client and a section of your report that evaluates the research process (evaluation of research process) which outlines the tasks that were undertaken with a description of whether they were problematic or completed successfully on-time.
TASK 4 (Due Date: Week 15)
The fourth assessment tasks will require students to present themselves in a face-to-face test/interview to articulate their overall understanding of the course taught during the semester to be deemed competent.
Students are encouraged to use all the resources at their disposal to provide professionally reasoned solutions to the problems givenAssessment Matrix
Course Overview: Access Course Overview