Course Title: Promote the business

Part A: Course Overview

Program: C5230

Course Title: Promote the business

Portfolio: DSC

Nominal Hours: 50.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


Brunswick Campus


320T Architecture & Design


Term1 2010,
Term1 2011,
Term1 2012,
Term1 2013

Course Contact: Meave Queally

Course Contact Phone: +61 3 9925 9438

Course Contact Email:

Course Description

In this unit you will develop the skills and knowledge required to implement marketing strategies and to monitor and improve market performance in relation to design industry practice. This unit will provide you with basic skills and knowledge to prepare to practice design in a studio, organisation or in a freelance capacity.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None required, however this unit will be run in a clustered delivery with CUEFIN1A Develop a budget

National Competency Codes and Titles

National Element Code & Title:

BSBSBM403A Promote the business


1 Develop marketing strategies

2 Determine a marketing mix for the business

3 Implement marketing

4 Monitor and improve marketing performance

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:
Research projects, presentations, exercises, group activities.
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.