Course Title: Develop a budget
Part B: Course Detail
Teaching Period: Term1 2013
Course Code: ACCT5274C
Course Title: Develop a budget
School: 320T Architecture & Design
Campus: Brunswick Campus
Program: C5230 - Diploma of Graphic Design
Course Contact : Meave Queally
Course Contact Phone: +61 3 9925 9438
Course Contact Email:meave.queally@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None required, however this unit is run in a clustered delivery with BSBSBM403A Promote the business.
Course Description
In this unit you will develop the skills and knowledge required to plan and develop a budget for an industry specific project.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUEFIN01B Develop a budget |
Element: |
1. Plan for a budget |
Performance Criteria: |
1.1 Confirm the scope and nature of the activity for which budget is being developed with the |
Element: |
2. Develop and prepare budget |
Performance Criteria: |
2.1 Draft budget based on analysis of all available information and in accordance with |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
Learning activities will take place in a studio and/or a computer laboratory using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.
In class activities may include:
•independent project based work
•teacher directed group activities/projects
•peer teaching and class presentations
•class exercises to review lectures
•practical demonstrations
•Blog/Wiki discussion and participation
•analysis/critique of relevant visual material
Out of class activities may include:
•online research
•independent project based work
Teaching Schedule
| Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources. | Performance criteria | ||
| Week | Activity | BSBSBM403A |
CUEFIN1A |
| 2 | INTRODUCTION SUMMARY OF PROJECTS AND EXPECTATIONS FOR THE SEMESTER THE BUSINESS OF DESIGN: AN INTRODUCTION • Overview of a design studio as a business / structure / roles / responsibilities UNDERSTANDING HOW MARKETING, STRATEGY & CREATIVITY COMBINE |
1.1 - 2.5 | |
| 3 | UNDERSTANDING THE CLIENT UNDERSTANDING THE BRIEF • Taking a good brief, Identifying and understanding the project goals and objectives WHAT IS A SWOT ANALYSIS AND WHEN WOULD YOU USE IT – GROUP EXERCISE (SWOT). |
1.1 - 2.5 | |
| 4 | DEFINING THE SCOPE OF A PROJECT • Steps for defining the scope of a project: Project objectives, Goals, Checkpoints, Tasks, Resources, Budget, Schedule. The Marketing Mix and 4 P’s – GROUP EXERCISE (4p’s) • Understanding the Tool – How and why it’s used? • Using the 4P’s Marketing Mix Model |
1.1 - 2.5 | 1.1 - 1.4 |
| 5 | SEGMENTATION, TARGETING AND POSITIONING (STP) Identify and understand the difference between Market Segmentation, Targeting and Positioning |
1.1 - 2.5 | |
| 6 | DELIVERY OF ’GAME ON BRIEF’. The Brand – What is a Brand – GROUP EXERCISE (Brand Essence Wheel) • What is Brand Positioning, Brand Essence, Brand personality, Brand archetypes. BRAND COMPARISON PROJECT • Compare two brands that will appeal to your chosen demographic for the “Game On’ Brief. 1. Target Market, 2. The Story / Origins, 3. The Product, 4. Brand Essence, 5. Commonalities & Differences, 6. Summation. |
1.1 - 3.2 | |
| 7 | THE PRESENTATION Preparing a presentation that will inspire, How to present to an audience. |
1.1 - 3.2 | |
| 8 | INVESTIGATE & PRESENT Presenting Brand Comparisons to the class |
1.1 - 3.2 | |
| 9 | AGENDA FOR PRESENTATION – GAME ON BRIEF 1. Project Objectives & Goals, 2. Client & Market Research, 3. Competitor Analysis, 4. Target Market, 5. Brand Positioning, 6. Brand Story, 7. Brand Voice, 8. Creative Direction / Visual Expression, 9. Implementation |
1.1 - 3.2 | |
| 10 | THE BUSINESS OF DESIGN: FREELANCE PROMOTING YOURSELF |
1.1 - 3.2 | |
| 11 | DEFINING the marketing mix – BUILDING THE CAMPAIGN Defining objectives, Target market segmentation (demographic, psychographic, Behavioural geographic), Media and channel planning, Determining promotional tactics |
1.1 - 4.6 | 1.1 - 2.2 |
| 12 | THE BUSINESS OF DESIGN: INVOICES, CONTRACTS, TIME SHEETS, INTELLECTUAL PROPERTY. PREPARING A BUDGET – AN OVERVIEW Confirming the brief, Scoping the project, Timeline, Cost, Deliverables for a Small Business Identity. |
1.1 - 2.2 | |
| 13 | Review of PRESENTATION plans – with Executive Summary / Snapshot Presentation Managing a complex design project – The importance of clarity in communication, challenges within the scope, timing, a changing brief and managing a difficult client |
1.1 - 4.6 | 1.1 - 2.9 |
| 14 | Monitoring, measuring success. Methodologies to determine which aspects of the plan should be reworked. Types of research applicable to determine what worked, what didn’t, what should be improved – qualitative vs quantitative. SUBMISSION OF BUDGET / QUOTE FOR AN IDENTITY |
1.1 - 4.6 | 1.1 - 2.9 |
| 15 | GAME ON – Presentation | 1.1 - 4.6 | |
| 16 | GAME ON – Presentation Constructive Feedback on Presentations |
1.1 - 4.6 |
Learning Resources
Prescribed Texts
None required |
References
You are advised to look at the course myRMIT site for ongoing updated information. |
Other Resources
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:
A project and exercises
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.
Assessment Tasks
Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.
To demonstrate competency in this course you need to complete each one of the following pieces of assessment and have a satisfactory outcome in the summative assessments.
Formative Assessment
Scoping a project exercise
Budget and quoting exercises
Summative Assessment
Project 1: Budget for an Identity Due week 14
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:
HDCompetent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYCNot Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available from the course contact person (stated above).
Other Information
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline (unresolved)
Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.
Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
Course Overview: Access Course Overview