Course Title: Apply the elements and principles of design

Part B: Course Detail

Teaching Period: Term1 2011

Course Code: GRAP5265

Course Title: Apply the elements and principles of design

School: 320T Design (TAFE)

Campus: Brunswick Campus

Program: C5230 - Diploma of Graphic Design

Course Contact : Simon Rankin

Course Contact Phone: +61 3 9925 9438

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 100

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required, however this unit will be in a clustered delivery with VPAU056 Create design concepts from a brief to produce 2-dimensional artwork to finished art stage.

Course Description

In this unit you will develop the skills and knowledge to apply different approaches and strategies for effective design solutions. You will investigate the application of acknowledged principles and elements in the concept, process and final outcome of the design.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

VPAU013 Apply the elements and principles of design


1. Research for design solution ideas

Performance Criteria:

1.1 Research and analyse information, ideas and approaches with consideration of intellectual property, moral rights and copyright requirements to assist in identifying and clarifying concept design needs
1.2 Identify and prioritise main elements and design considerations
1.3 Examine technical aspects of the design concept
1.4 Appraise the aesthetics of the design
1.5 Develop design ideas based on initial research for discussion


2. Explore design elements and principles to inform concept

Performance Criteria:

2.1 Explore and experiment with a range of design solutions based on research and analysis
2.2 Test various design solutions using the elements and principles of design
2.3 Take account of particular safety or environmental issues associated with the use of different techniques and media
2.4 Propose design solution and present outcomes in a progressive and logical format
2.5 Evaluate the potential for new approaches based on capabilities of techniques already used
2.6 Adapt and use relevant ideas and approaches


3. Develop and refine design solution

Performance Criteria:

3.1 Determine a design solution based on knowledge and understanding of different techniques
3.2 Consider and establish criteria for selecting techniques, tools, equipment, materials required for the production of concepts based on experimentation results
3.3 Select approach to work which meets established criteria
3.4 Refine design solution based on ongoing experimentation and feedback


4. Identify and evaluate appropriate process and techniques to achieve design

Performance Criteria:

4.1 Identify possible constraints of materials related to desired outcome
4.2 Identify range of potential techniques to achieve desired outcome
4.3 Identify the imposed design limitations
4.4 Produce prototype design using alternative methods and techniques
4.5 Evaluate prototype design in terms of conceptual vision/design solution
4.6 Identify design shortcomings
4.7 Identify approaches to overcome design shortcomings


5. Realise design solution

Performance Criteria:

5.1 Select and apply the elements and principles of design to create design solution
5.2 Realise the design using techniques and media selected from research and experimentation to meet design solution
5.3 Evaluate and respond to the potential for changes in the use of techniques and experimentation to meet the design solution
5.4 Refine the design solution based on ongoing experiences with the production of the work
5.5 Use safe working practices throughout the production of the work
5.6 Consider issues of presentation and take action accordingly

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

Some learning activities will include a self-directed learning approach. Self directed learning refers to organised teacher-directed learning activities that students undertake independently, either as individuals or with other students. This may include workplace research, library assignments, fieldwork and work placements’.
On your timetable, this competency, in conjunction with VPAU013 (Apply the elements and principals of design) and VPAU010 (Analyse and implement sustainable work practices) will be referred to as Design 2.

Teaching Schedule

 Teaching schedule and assessment matrix 
WeekActivityPerformance criteria
1Orientation Week 
2Brief 1 Festival promotionVPAU013 1, 2, 3, 4, 5
3Brief 1 Festival promotion 
4Brief 1 Festival promotion 
5Brief 1 Festival promotion 
6Brief 1 Festival promotion 
7Brief 1 Festival promotion 
8Festival Brief due start of class
Brief 2 Game On intro
VPAU013 1, 2, 3, 4, 5
9Brief 2 Game On 
10Brief 2 Game On 
11Brief 2 Game On 
12Brief 2 Game On 
13Brief 2 Game On 
14Brief 2 Game On 
15Brief 3 Corporate ID & Style Manual
Brief 2 Game On due
VPAU013 1, 2, 3, 4, 5
16Corporate ID & Style manual 
17Corporate ID & Style manual 
18Corporate ID & Style manual 
19Corporate ID - Brief 4 Annual Report 
20Brief 4 Annual ReportVPAU013 1, 2, 3, 4, 5
21Brief 4 Annual Report - Annual report to be completed in Type class 
22Brief 5 Paper SamplerVPAU013 1, 2, 3, 4, 5
23Brief 5 Paper Sampler 
24Brief 5 Paper Sampler 
25Brief 5 Paper Sampler 
26Brief 5 Paper Sampler 
27Brief 5 Paper Sampler 
28Brief 5 Paper Sampler 
29Brief 5 Paper Sampler 

Learning Resources

Prescribed Texts


Other Resources

Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:

Practical tasks in the form of simulated industry briefs. Tasks are designed to highlight a student’s ability to apply the elements and principles of design and produce artwork from concept to finished art stage.

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.

Assessment Tasks

Brief 1 Music Festival Promotion
Brief 2 Game On
Brief 3 Corporate ID: Logo, Stationary
Brief 4 Annual Report
Brief 5 Paper Sampler
• The briefs are evenly weighted and the marks will be averaged out at the completion of the unit.

Assessment Matrix

Mark Table
CHD    Competency with High Distinction
CDI    Competency with Distinction
CC    Competency with Credit
CA    Competency Achieved
NYC    Not Yet Competent

Other Information

Employability skills are “embedded” in the units of competency in your program. This means that you will be able to develop these skills as part of your learning, and when you demonstrate that you are competent in your particular job skills and knowledge, you are also demonstrating that you have developed relevant employability skills.
For more information about Employability Skills please refer to the Program Guide.

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Late submissions and single item extensions
In all courses marks are deducted for late submission unless Special Consideration or an Application for Extension is sought. If a student feels they may miss a deadline for a single item submission they may negotiate an extension with their teacher. They must negotiate the extension by the due date of submission. They must complete the Application for Extension form available for the Administration Office on level 1 B515. (This does not apply where there are a number of missed submissions due to general difficulties – see Special Consideration).

Cover Sheet for Submissions
All students must complete a submission cover sheet for ever piece of submitted work. This signed sheet acknowledges they are aware of the plagiarism implications noted below. Plagiarism is the presentation of the work, idea or creation of another person as though it is your own. It is a form of cheating and is a very serious academic offence that may lead to expulsion from the University. Plagiarised material can be drawn from, and presented in, written, graphic and visual form, including electronic data and oral presentation. Plagiarism occurs when the origin of the material used is not appropriately cited. Is also occurs through enabling plagiarism, which is the act of assisting or allowing another person to plagiarise or to copy your own work. Please make sure you consider this carefully in completing all your work and assessments in this course and if you are unsure about whether you might have plagiarised, seek help from your teacher.
Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse to assess the work on the basis of authentication issues. Course guide is subject to change in relation to project variations.

Course Overview: Access Course Overview