Course Title: Produce files for multimedia production and display

Part B: Course Detail

Teaching Period: Term2 2011

Course Code: GRAP5266

Course Title: Produce files for multimedia production and display

School: 320T Design (TAFE)

Campus: Brunswick Campus

Program: C5230 - Diploma of Graphic Design

Course Contact : Leigh Millward, Dale Nason

Course Contact Phone: +61 3 9925 9438

Course Contact Email:leigh.millward@rmit.edu.au, dale.nason@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

Produce files for multimedia production and display through the exploration and application
of a range of advanced techniques and media.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

VPAU058 Produce files for multimedia production and display

Element:

1 Interpret the brief

Performance Criteria:

1.1 Correctly interpret the specifications of the brief
1.2 Establish and clarify with the user or client the proposed product/service to inform decisions
1.3 Identify and clarify specifications, parameters or constraints of the brief in consultation with 
relevant colleagues

Element:

2 Research background information

Performance Criteria:

2.1 Source and evaluate information pertinent to the brief
2.2 Discuss research with relevant colleagues to assist in understanding brief
2.3 Contextualise research information to assist with initiating ideas

Element:

3 Establish communication process with client

Performance Criteria:

3.1 Agree on the communication process and the frequency of communication with the client
3.2 Pro-actively seek and act on feedback from the client
3.3 Agree on concept for work which complies with the brief

Element:

4 Experiment with equipment and media

Performance Criteria:

4.1 Evaluate the potential for new approaches based on capabilities of techniques, file types and equipment already used
4.2 Explore and experiment with a broad range of advanced methodologies, techniques, file types, tools, equipment and media for the achievement of different effects and to inform practice
4.3 Explore and experiment with advanced design methodologies, designs and navigation skills
4.4 Research, adapt and use relevant ideas and approaches with consideration of intellectual property, moral rights and copyright requirements

Element:

5 Develop, create and refine conceptual vision for design concepts

Performance Criteria:

5.1 Determine the initial conceptual vision consistent with the parameters of the brief and based on knowledge and understanding of different techniques and methodologies
5.2 Consider and establish criteria for selecting techniques, tools, equipment, materials required to develop the conceptual design that meets the parameters of the brief
5.3 Select approach to work which meets established criteria
5.4 Refine conceptual vision based on ongoing experimentation, analysis of technological methods and design and navigation concept viability to meet design challenge
5.5 Prepare a design proposal representing the design vision 

Element:

6 Produce visuals and present to client

Performance Criteria:

6.1 Explore and discuss with colleagues a variety of forms for visually interpreting the design
6.2 Document changes arising from the original brief
6.3 Produce visual interpretation of design
6.4 Prepare a range of written and visual support materials to contribute to final presentation
6.5 Present design work and explain concepts for work to client including rationale
6.6 Respond to feedback and make changes as required

Element:

7 Prepare project work plan

Performance Criteria:

7.1 Identify all components required to produce the multimedia production
7.2 Assess technical requirements associated with production using specified guidelines
7.3 Assess specific resource requirements which arise from the use of techniques and experimental approaches
7.4 Identify and consult with any support services required for the production of the work
7.5 Monitor and document project work flow consistent with the concept for the brief and with work plan
7.6 Organise and maintain workspace and resource requirements in accordance with safety and other workplace requirements
7.7 Research and evaluate costs and potential sources of supply of resources and other constraints which may impact on work

Element:

8 Realise multimedia production

Performance Criteria:

8.1 Realise the concept drawings/files using methodologies, techniques and media selected from own research and experimentation to meet conceptual vision
8.2 Evaluate and respond to the potential for changes in the use of methodologies, techniques to meet the conceptual vision
8.3 Refine the conceptual vision based on ongoing experiences with the production of work
8.4 Use safe working practices throughout the production of the concept drawings
8.5 Prepare final artwork/files and documentation to accompany final art
8.6 Develop specifications to ensure that the quality of work meets requirements

Element:

9 Produce multimedia production

Performance Criteria:

9.1 Source and optimise images, sound and other referenced files for download and display
9.2 Use selected web-authoring software to prepare pages according to design brief
9.3 Save completed HTML pages to hard disk and give them appropriate file names
9.4 Check raw HTML for redundancies and omissions and enhance as required
9.5 Validate pages and correct HTML until clean validation is achieved at chosen level
9.6 Upload pages and associated files to server or transfer to other media and prepare for access
9.7 Check internal and external links for functionality in their final location
9.8 Finalise production ready to present to client

Learning Outcomes


*


Details of Learning Activities

Graphic designers or graphic artists plan, analyse, and create visual solutions to communication problems. They decide the most effective way of
getting a message across in print, electronic, and film media using a variety of methods. Graphic designers develop the overall layout and production
design of magazines, newspapers, journals, corporate reports, and other publications.
They also produce promotional displays, packaging, and marketing brochures for products and services, design distinctive logos for products and
businesses, and develop signs and signage systems for business and government.
The application of this unit in the workplace sees an individual designer responding to a brief to produce files for a multimedia production. The designer
would use a wide range of tools, equipment and media and the concepts developed would convey strong conceptual and theoretical development. This
work would usually be carried out under limited supervision.
Learning activities include research, software workshops, discussions and presentations.


Teaching Schedule

week week beginning activity performance criteria
1  12 July  Major project: Interactive PDF; CORE RESEARCH session 1.1, 1.2, 1.3, 2.1, 2.2, 2.3, 8 (all)
2  19 July  Planning for Major Project to be completed this session 3.1, 3.2, 3.3, 7.1-7.7
3  26 July  Animation #1 - Basics. Photoshop, exporting and other techniques 1.1, 1.2, 1.3, 4.1, 4.2, 4.3, 4.4, 5.1, 5.2, 5.3, 5.4, 5.5, 6 (all)
4  2 August  Animation #2 1.1, 1.2, 1.3, 4.1, 4.2, 4.3, 4.4, 5.1, 5.2, 5.3, 5.4, 5.5, 6 (all)
5  9 August  Basic Interaction - Animation & Video - Content Building - #1 4.1, 4.2, 4.3, 4.4, 5.1, 5.2, 5.3, 5.4, 8 (all)
6  16 August  Basic Interaction - Animation & Video - Content Building - #2 4.1, 4.2, 4.3, 4.4, 5.1, 5.2, 5.3, 5.4
7  23 August  Basic Interaction - Animation & Video - Content Building - #3 4.1, 4.2, 4.3, 4.4, 5.1, 5.2, 5.3, 5.4
8  30 August  Work time - Draft Submission - Animated Content & Movie FIles SUBMIT THIS SESSION 4.1, 4.2, 4.3, 4.4, 5.1, 5.2, 5.3, 5.4
9  6 September  Peer Feedback & Critique - Develop to better quality outcomes 3.1, 3.2, 3.3
10  13 September Final Check for Design, Legibility & Technical - Interactive PDF SUBMIT THIS SESSION
6 (all)
11  20 September  In Class Presentation of PDF file WITH Animated Content playable - Verbal ‘in person’  6 (all)


Learning Resources

Prescribed Texts


References


Other Resources

Computer lab and appropriate software.


Overview of Assessment

  Assessment for this unit will include some or all of the following tools;
Projects, exercises, briefs.
Students will be tutored with a verbal and/or written evaluation of their progress, within class time.
A final assessment of Competency Achieved or Not Yet Competent will be given at the end of the course when students will submit all completed work.
To be deemed competent students must satisfactorily complete all Learning Elements and related Performance Criteria.
Grading will be offered in addition to, and after, competency based assessment.
 


Assessment Tasks

There is ONE major project comprising of TWO submissions:
1. Animated Content & Movie Files - 30%
2. Interactive PDF - 70%


Assessment Matrix

CHD Competency with High Distinction
CDI   Competency with Distinction
CC    Competency with Credit
CA    Competency Achieved
NYC Not Yet Competent

Other Information

Employability skills are “embedded” in the units of competency in your program. This means that you will be able to develop these skills as part of your learning, and when you demonstrate that you are competent in your particular job skills and knowledge, you are also demonstrating that you have developed relevant employability skills.
For more information about Employability Skills please refer to the Program Guide.

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Late submissions and single item extensions
In all courses marks are deducted for late submission unless Special Consideration or an Application for Extension is sought. If a student feels they may miss a deadline for a single item submission they may negotiate an extension with their teacher. They must negotiate the extension by the due date of submission. They must complete the Application for Extension form available for the Administration Office on level 1 B515. (This does not apply where there are a number of missed submissions due to general difficulties – see Special Consideration).
Cover Sheet for Submissions
All students must complete a submission cover sheet for ever piece of submitted work. This signed sheet acknowledges they are aware of the plagiarism implications noted below. Plagiarism is the presentation of the work, idea or creation of another person as though it is your own. It is a form of cheating and is a very serious academic offence that may lead to expulsion from the University. Plagiarised material can be drawn from, and presented in, written, graphic and visual form, including electronic data and oral presentation. Plagiarism occurs when the origin of the material used is not appropriately cited. Is also occurs through enabling plagiarism, which is the act of assisting or allowing another person to plagiarise or to copy your own work. Please make sure you consider this carefully in completing all your work and assessments in this course and if you are unsure about whether you might have plagiarised, seek help from your teacher.
Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse to assess the work on the basis of authentication issues. Course guide is subject to change in relation to project variations.Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in
order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Late submissions and single item extensions In all courses marks are deducted for late submission unless Special Consideration or an Application for
Extension is sought. If a student feels they may miss a deadline for a single item submission they may negotiate an extension with their teacher. They
must negotiate the extension by the due date of submission. They must complete the Application for Extension form available for the Administration
Office on level 3 B515. (This does not apply where there are a number of missed submissions due to general difficulties – see Special Consideration).

Cover Sheet for Submissions
All students must complete a submission cover sheet for ever piece of submitted work. This signed sheet acknowledges they are aware of the
plagiarism implications noted below. Plagiarism is the presentation of the work, idea or creation of another person as though it is your own. It is a
form of cheating and is a very serious academic offence that may lead to expulsion from the University. Plagiarised material can be drawn from, and
presented in, written, graphic and visual form, including electronic data and oral presentation. Plagiarism occurs when the origin of the material used
is not appropriately cited. Is also occurs through enabling plagiarism, which is the act of assisting or allowing another person to plagiarise or to copy
your own work. Please make sure you consider this carefully in completing all your work and assessments in this course and if you are unsure about
whether you might have plagiarised, seek help from your teacher.

Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse to
assess the work on the basis of authentication issues. Course guide is subject to change in relation to project variations.

Course Overview: Access Course Overview