Course Title: Produce typography in response to a brief

Part B: Course Detail

Teaching Period: Term1 2010

Course Code: GRAP5267

Course Title: Produce typography in response to a brief

School: 320T Design (TAFE)

Campus: Brunswick Campus

Program: C5230 - Diploma of Graphic Design

Course Contact : Cheryl Baker, Alistair Briggs

Course Contact Phone: +61 3 9925 9438

Course Contact Email:cheryl.baker@rmit.edu.au, alistair.briggs@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 140

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit describes the skills and knowledge required to select and compose type to produce typography at an advanced level in response to a brief.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

VPAU050 Produce typography in response to a brief

Element:

1. Interpret the design brief

Performance Criteria:

1.1 Correctly interpret the specifications of the brief
1.2 Establish and clarify with the user or client the proposed product/service to inform decisions
1.3 Identify and clarify specifications, parameters or constraints of the brief in consultation with
relevant colleagues
1.4 Source and evaluate information pertinent to the brief
1.5 Decide upon and confirm design setting requirements

Element:

2. Select and compose type

Performance Criteria:

2.1 Select typeface, type-size, letter, word, line spacing and font according to the design brief
requirements
2.2 Assess capabilities of the equipment to produce selected type
2.3 Use advanced technique to compose type according to job specifications
2.4 Evaluate and adjust typeface and type-size for suitability according to the design brief and
printing process

Element:

3. Solve typographical technical and
quality problems

Performance Criteria:

3.1 Identify and resolve technical and typographical problems in consultation with client
3.2 Check finished typography for conformance to brief
3.3 Monitor the quality of typographic reproduction to ensure the required standards of output

Element:

4. Produce typography

Performance Criteria:

4.1 Import text into document
4.2 Position text accurately according to the design specifications
4.3 Paginate and impose separate set printer marks on document
4.4 Check typographic quality and balance and adjust to meet brief requirements
4.5 Mark up and correct proofs to ensure the typesetting meets brief requirements
4.6 Check and adjust text as required in consultation with client

Element:

5. Manage type system

Performance Criteria:

5.1 Manage the electronic type system to facilitate the storage, retrieval and outputting of data
5.2 Maintain type software and files to ensure an operative system


Learning Outcomes


*  


Details of Learning Activities

Graphic designers or graphic artists plan, analyse, and create visual solutions to communication problems. They decide the most effective way of getting a message across in print, electronic, and film media using a variety of methods. Graphic designers develop the overall layout and production design of magazines, newspapers, journals, corporate reports, and other publications.
They also produce promotional displays, packaging, and marketing brochures for products and services, design distinctive logos for products and businesses, and develop signs and signage systems for business and government.
The application of this unit in the workplace sees a graphic designer selecting and composing type to produce typography that meets the requirements of a brief. This work would usually be carried out under limited supervision.


Teaching Schedule

Week beginning   
ActivityPerformance criteria
8 February
  
15 FebruaryIntro - Font book, type management (opening fonts, replacing fonts, recognising fonts) type anatomy, InDesign basics1. Interpret the design brief. 2. Select and compose type.
5. Manage type system
22 FebruaryClassification, type families, hierarchy & contrast 1. Interpret the design brief. 2. Select and compose type.
5. Manage type system
 1 March Wordsmithing - form & counterform, type on a curve, baseline shift,
limits of legibility
 1. Interpret the design brief. 2. Select and compose type.
5. Manage type system
 8 March Leading and paragraph formats - Type selection, line length, type selection, legibility & readability 1. Interpret the design brief. 2. Select and compose type.
4. Produce typography  5. Manage type system
 15 March Kerning, tracking and alignment 1. Interpret the design brief. 2. Select and compose type.
5. Manage type system
 22 March Kerning, tracking and alignment 
 29 March Pull quotes and panels 1. Interpret the design brief. 2. Select and compose type.
5. Manage type system
 12 April Pull quotes and panels 
 19 April Brief 1 Master pages & grids Page layout for GoodWeekend & Desktop
 1. Interpret the design brief. 2. Select and compose type. 3. Solve typographical technical and quality problems. 4. Produce typography. 5. Manage type system
 26 April AG Ideas
 
 3 May Master pages & grids Page layout for GoodWeekend & Desktop 
 10 May Master pages & grids Page layout for GoodWeekend & Desktop
 
 17 May  Master pages & grids Page layout for GoodWeekend & Desktop  
 24 May Brief 2 Style Sheets - Powercor DL - copyfitting, style sheets, hierarchy, imposition + output      Master pages & grids DUE1. Interpret the design brief. 2. Select and compose type. 3. Solve typographical technical and quality problems. 4. Produce typography. 5. Manage type system 
 31 May Style Sheets - Powercor DL - copyfitting, style sheets, hierarchy, imposition
DUE end of week
 
 5 July Tables and Tabs 
 12 July Booking form 
 19 July Brief 3 Type book type as image, imposition, double sided printing
 1. Interpret the design brief. 2. Select and compose type. 3. Solve typographical technical and quality problems. 4. Produce typography. 5. Manage type system
 26 July Type book type as image, imposition, double sided printing
 
 2 August Type book type as image, imposition, double sided printing
 
 9 August Type book type as image, imposition, double sided printing
 
 16 AugustBrief 4 DL brochure
Type book DUE
 1. Interpret the design brief. 2. Select and compose type. 3. Solve typographical technical and quality problems. 4. Produce typography. 5. Manage type system
 23 August DL brochure
 
30 August DL brochure
 
 6 September DL brochure
 
 13 September Brief 5 Newsletter templates, includes chart, diagram, ad & graphs 1. Interpret the design brief. 2. Select and compose type. 3. Solve typographical technical and quality problems. 4. Produce typography. 5. Manage type system
 4 October Newsletter templates, includes chart, diagram, ad & graphs 
 11 October Newsletter templates, includes chart, diagram, ad & graphs 
 18 October Newsletter templates, includes chart, diagram, ad & graphs 
 25 October Brief 6 Warranty card DUE end of class
Newsletter DUE
 1. Interpret the design brief. 2. Select and compose type. 3. Solve typographical technical and quality problems. 4. Produce typography. 5. Manage type system
1 NovemberFolio week 


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

6 projects

Students will be tutored with a verbal and/or written evaluation of their progress, within class time.
A final assessment of Competency Achieved or Not Yet Competent will be given at the end of the course when students will submit all completed work.
To be deemed competent students must satisfactorily complete all Learning Elements and related Performance Criteria.
Grading will be offered in addition to, and after, competency based assessment.


Assessment Tasks

Brief 1 Master pages & grids    10%
Brief 2 Style sheets - copyfitting    15%
Brief 3 Type book    5%
Brief 4 DL brochure    20%
Brief 5 Newsletter/Magazine    35%
Brief 6 Warranty card    15%


Assessment Matrix

Course Overview: Access Course Overview