Course Title: Produce typography in response to a brief

Part B: Course Detail

Teaching Period: Term1 2011

Course Code: GRAP5267

Course Title: Produce typography in response to a brief

School: 320T Design (TAFE)

Campus: Brunswick Campus

Program: C5230 - Diploma of Graphic Design

Course Contact : Cheryl Baker, Alistair Briggs

Course Contact Phone: +61 3 9925 9438

Course Contact Email:cheryl.baker@rmit.edu.au, alistair.briggs@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 140

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit describes the skills and knowledge required to select and compose type to produce typography at an advanced level in response to a brief.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

VPAU050 Produce typography in response to a brief

Element:

1. Interpret the design brief

Performance Criteria:

1. Interpret the design brief
1.1 Correctly interpret the specifications of the brief
1.2 Establish and clarify with the user or client the proposed product/service to inform decisions
1.3 Identify and clarify specifications, parameters or constraints of the brief in consultation with
relevant colleagues
1.4 Source and evaluate information pertinent to the brief
1.5 Decide upon and confirm design setting requirements

Element:

2. Select and compose type

Performance Criteria:

2. Select and compose type
2.1 Select typeface, type-size, letter, word, line spacing and font according to the design brief requirements
2.2 Assess capabilities of the equipment to produce selected type
2.3 Use advanced technique to compose type according to job specifications
2.4 Evaluate and adjust typeface and type-size for suitability according to the design brief and
printing process

Element:

3. Solve typographical technical and
quality problems

Performance Criteria:

3. Solve typographical technical and quality problems
3.1 Identify and resolve technical and typographical problems in consultation with client
3.2 Check finished typography for conformance to brief
3.3 Monitor the quality of typographic reproduction to ensure the required standards of output

Element:

4. Produce typography

Performance Criteria:

4. Produce typography
4.1 Import text into document
4.2 Position text accurately according to the design specifications
4.3 Paginate and impose separate set printer marks on document
4.4 Check typographic quality and balance and adjust to meet brief requirements
4.5 Mark up and correct proofs to ensure the typesetting meets brief requirements
4.6 Check and adjust text as required in consultation with client

Element:

5. Manage type system

Performance Criteria:

5. Manage type system
5.1 Manage the electronic type system to facilitate the storage, retrieval and outputting of data
5.2 Maintain type software and files to ensure an operative system


Learning Outcomes


*  


Details of Learning Activities

Some learning activities will include a self-directed learning approach. Self directed learning refers to organised teacher-directed learning activities that students undertake independently, either as individuals or with other students. This may include workplace research, library assignments, fieldwork and work placements


Teaching Schedule

 Teaching schedule and Assessment Matrix 
WeekActivityPerformance criteria
1O week 
2Intro - Font book, type management (opening fonts, replacing fonts, recognising fonts) type anatomy, InDesign basics1. Interpret the design brief. 2. Select and compose type. 5. Manage type system
3Wordsmithing - form & counterform, type on a curve, baseline shift,
limits of legibility
1. Interpret the design brief. 2. Select and compose type. 5. Manage type system
4Classification, type families, hierarchy & contrast1. Interpret the design brief. 2. Select and compose type. 5. Manage type system
5Leading and paragraph formats - Type selection, line length, type selection, legibility & readability1. Interpret the design brief. 2. Select and compose type. 4. Produce typography  5. Manage type system
6Leading and paragraph formats - Type selection, line length, type selection, legibility & readability1. Interpret the design brief. 2. Select and compose type. 5. Manage type system
7Kerning, tracking and alignment1. Interpret the design brief. 2. Select and compose type. 5. Manage type system
8Kerning, tracking and alignment1. Interpret the design brief. 2. Select and compose type. 5. Manage type system
9Pull quotes and panels1. Interpret the design brief. 2. Select and compose type. 5. Manage type system
10Brief 1 Master pages & grids Page layout for GoodWeekend & Desktop
Layout required
1. Interpret the design brief. 2. Select and compose type. 3. Solve typographical technical and quality problems. 4. Produce typography. 5. Manage type system
11AG Ideas  
12Master pages & grids Page layout for GoodWeekend & Desktop 
13Master pages & grids Page layout for GoodWeekend & Desktop 
14Master pages & grids Page layout for GoodWeekend & Desktop 
15Brief 2 Style Sheets - Powercor DL - copyfitting, style sheets, hierarchy, imposition + output      Master pages & grids DUE1. Interpret the design brief. 2. Select and compose type. 3. Solve typographical technical and quality problems. 4. Produce typography. 5. Manage type system
16Style Sheets - Powercor DL - copyfitting, style sheets, hierarchy, imposition
DUE end of week
 
17Booking Form Tabs & Tables1. Interpret the design brief. 2. Select and compose type. 3. Solve typographical technical and quality problems. 4. Produce typography. 5. Manage type system
18Booking Form Tabs & Tables 
19Brief 3 Type book type as image, imposition, double sided printing 1. Interpret the design brief. 2. Select and compose type. 3. Solve typographical technical and quality problems. 4. Produce typography. 5. Manage type system
20Type book type as image, imposition, double sided printing  
21Type book type as image, imposition, double sided printing  
22Type book type as image, imposition, double sided printing  
23Brief 4 DL brochure
Type book DUE
1. Interpret the design brief. 2. Select and compose type. 3. Solve typographical technical and quality problems. 4. Produce typography. 5. Manage type system
24DL brochure  
25DL brochure  
26DL brochure  
27Brief 5 Newsletter templates, includes chart, diagram, ad & graphs1. Interpret the design brief. 2. Select and compose type. 3. Solve typographical technical and quality problems. 4. Produce typography. 5. Manage type system
28Newsletter templates, includes chart, diagram, ad & graphs 
29Newsletter templates, includes chart, diagram, ad & graphs 
30Newsletter templates, includes chart, diagram, ad & graphs 
31Brief 6 Warranty card DUE end of class
Newsletter DUE
1. Interpret the design brief. 2. Select and compose type. 3. Solve typographical technical and quality problems. 4. Produce typography. 5. Manage type system
32Folio week 


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

6 projects

Students will be tutored with a verbal and/or written evaluation of their progress, within class time.
A final assessment of Competency Achieved or Not Yet Competent will be given at the end of the course when students will submit all completed work.
To be deemed competent students must satisfactorily complete all Learning Elements and related Performance Criteria.
Grading will be offered in addition to, and after, competency based assessment.


Assessment Tasks

Brief 1 Master pages & grids    10%
Brief 2 Style sheets - copyfitting    15%
Brief 3 Type book    5%
Brief 4 DL brochure    20%
Brief 5 Newsletter/Magazine    35%
Brief 6 Warranty card    15%


Assessment Matrix

CHD    Competency with High Distinction
CDI    Competency with Distinction
CC    Competency with Credit
CA    Competency Achieved
NYC    Not Yet Competent

Other Information

Employability skills are “embedded” in the units of competency in your program. This means that you will be able to develop these skills as part of your learning, and when you demonstrate that you are competent in your particular job skills and knowledge, you are also demonstrating that you have developed relevant employability skills.
For more information about Employability Skills please refer to the Program Guide.

Course Overview: Access Course Overview