Course Title: Create page layouts in response to a brief

Part B: Course Detail

Teaching Period: Term1 2010

Course Code: GRAP5268

Course Title: Create page layouts in response to a brief

School: 320T Design (TAFE)

Campus: Brunswick Campus

Program: C5230 - Diploma of Graphic Design

Course Contact : Cheryl Baker

Course Contact Phone: +61 3 9925 9438

Course Contact Email:cheryl.baker@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 90

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this unit you will develop the skills and knowledge required to create and compose pages using layout applications at an advanced level in response to a brief.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

VPAU051 Create page layouts in response to a brief

Element:

1. Interpret the design brief

Performance Criteria:

1.1 Correctly interpret the specifications of the brief
1.2 Establish and clarify with the user or client the proposed product/service to inform decisions
1.3 Identify and clarify specifications, parameters or constraints of the brief in consultation with relevant colleagues
1.4 Source and evaluate information pertinent to the brief
1.5 Decide upon, confirm and assess document type and production requirements
1.6 Assemble client copy and images to conform to the design brief

Element:

2. Set up and format document

Performance Criteria:

2.1 Set up a master page for multiple pages and with multiple columns
2.2 Prepare and format required text and select appropriate fonts and sizes
2.3 Ensure data is the same after exchange or transfer by using master pages, templates and style sheets as appropriate
2.4 Correctly link text boxes and columns for text flow and select chapter heading hierarchies
2.5 Set up colour palettes according to the design brief
2.6 Complete document set up to conform to requirements of the final media and design brief

Element:

3. Arrange elements on page

Performance Criteria:

3.1 Imported text or data from other applications is formatted and any cross-application formatting issues are resolved
3.2 Create and arrange elements on page to conform to the design brief
3.3 Import text and graphics and other elements from other applications and format and arrange
3.4 Arrange elements in layers according to the design brief

Element:

4. Finalise art work

Performance Criteria:

4.1 Compose pages and combined elements to suit specified sheet size
4.2 Identify numerical sequence and lay down of the product or mock-up to meet binding and finishing requirements
4.3 Incorporate a bleed allowance in margins and borders

Element:

5. Review quality and finalise job

Performance Criteria:

5.1 Review text for possible errors and omissions and discuss with the client or supervisor
5.2 Review overall balance of the layout and correct colour blends and gradients in the arrangement of the elements
5.3 Create and recheck proof for errors, omissions and the overall balance of the layout and make necessary changes
5.4 Review on screen and reproof as required
5.5 Create a digital proof or PDF to present to client
5.6 Send completed file to be ripped


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

The required outcomes described in this unit of competency contain applicable facets of Employability Skills. The qualificationís Employability Skills Summary in which this unit is included will assist in identifying employability skill requirements.
Graphic designers or graphic artists plan, analyse, and create visual solutions to communication problems. They decide the most effective way of getting a message across in print, electronic, and film media using a variety of methods. Graphic designers develop the overall layout and production design of magazines, newspapers, journals, corporate reports, and other publications.
They also produce promotional displays, packaging, and marketing brochures for products and services, design distinctive logos for products and businesses, and develop signs and signage systems for business and government.
The application of this unit in the workplace sees a graphic designer creating and producing pages using layout applications at an advanced level in response to a brief. This work would usually be carried out under limited supervision.


Teaching Schedule

Week beginningActivityPerformance criteria
8 February‘O’ week 
15 FebruaryRevision - Paragraph formats, Style Sheets, Text import from Word & Excel 
22 FebruaryRevision - Nested styles, Tabs & Tables, Object Styles, Master Pages, Bullets & Numbering 
1 MarchRevision - Text import & format 28 page DL Document 
8 MarchBrief 1 Festival Program1. Interpret the design brief 2. Set up and format document
3. Arrange elements on page 4. Finalise art work
5. Review quality and finalise job
15 MarchFestival Program 
22 MarchFestival Program 
29 MarchFestival Program Good Friday 2 April 
12 AprilBrief 2 Newsletter - masthead and 16 page  Masthead design, page layout, copyfitting,
Festival Program due
1. Interpret the design brief 2. Set up and format document
3. Arrange elements on page 4. Finalise art work
5. Review quality and finalise job
19 AprilNewsletter 
26 AprilNewsletter 
3 MayNewsletter 
10 MayBrief 3 Instruction booklet Brief 2 Newsletter due1. Interpret the design brief 2. Set up and format document
3. Arrange elements on page 4. Finalise art work
5. Review quality and finalise job
17 MayInstruction booklet / Table styles 
24 MayInstruction booklet / Table styles Design starts Corporate ID1. Interpret the design brief 2. Set up and format document
3. Arrange elements on page 4. Finalise art work
5. Review quality and finalise job
31 MayCorporate ID & Style manual 
7 JuneCorporate ID & Style manual 
6 JulyStyle manual Due at end of week 
13 JulyWork placement 
20 JulyWork placement 
27 JulyBrief 5 Annual Report1. Interpret the design brief 2. Set up and format document
3. Arrange elements on page 4. Finalise art work
5. Review quality and finalise job
3 AugustAnnual Report 
10 AugustAnnual Report 
17 AugustAnnual Report 
24 AugustBrief 5 DL Brochure - series1. Interpret the design brief 2. Set up and format document
3. Arrange elements on page 4. Finalise art work
5. Review quality and finalise job
31 AugustDL Brochure series 
7 SeptemberDL Brochure series 
14 SeptemberDL Brochure series 
5 OctoberDL Brochure series 
12 OctoberDL Brochure series 


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:

Practical tasks in the form of simulated industry briefs. Tasks are designed to develop a student’s ability to create and compose artwork using industry software to a professional level.

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.
 


Assessment Tasks

Brief 1 Festival Program
Brief 2 Newsletter
Brief 3 Corporate ID
Brief 4 Annual Report
Brief 5 Brochure series
Briefs are evenly weighted and the marks will be averaged out at the completion of the unit.


Assessment Matrix

Course Overview: Access Course Overview