Course Title: Produce and create graphics in response to a brief

Part B: Course Detail

Teaching Period: Term1 2011

Course Code: GRAP5269

Course Title: Produce and create graphics in response to a brief

School: 320T Design (TAFE)

Campus: Brunswick Campus

Program: C5230 - Diploma of Graphic Design

Course Contact : Meredith Chesney

Course Contact Phone: +61 3 9925 9438

Course Contact Email:meredith.chesney@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 90

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

Develop graphics incorporating a range of features for cross-media publishing in response to a brief using advanced skills and high- end application.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

VPAU249 Produce and create graphics in response to a brief

Element:

1 Interpret the design brief

Performance Criteria:

1.1 Correctly interpret the specifications of the brief
1.2 Establish and clarify with the user or client the proposed product/service to inform decisions
1.3 Identify and clarify specifications, parameters or constraints of the brief in consultation with
relevant colleagues
1.4 Source and evaluate information pertinent to the brief
1.5 Open graphics files and confirm design brief requirements

Element:

2 Balance image and file size

Performance Criteria:

2.1 Repeat graphics efficiently using a symbol or stamp to reduce file size
2.2 Create slices from objects, layers or groups and update as required
2.3 Apply type anti-aliasing to keep small text easy to read
2.4 Automate tasks wherever possible and where necessary use scripts for automation

Element:

3 Manipulate objects

Performance Criteria:

3.1 Manipulate and edit objects and text as required
3.2 Identify elements for repetition and use repetition tools to create and manipulate duplicates
3.3 Create complex shapes by combining shapes into compounds and edit if required

Element:

4 Import images

Performance Criteria:

4.1 Embed and/or link bitmap images in the file
4.2 Modify and/or duplicate placed Bitmaps depending on design requirements
4.3 Mask and/or add opacity mask to Bitmaps
4.4 Export layered file to image editing program for editing

Element:

5 Develop variable templates

Performance Criteria:

5.1 Define objects within the template as variables as required by the design brief
5.2 Use an automated script or an image server to ensure variations, using data stored in any
ODBC-compliant source
5.3 Test the template variables to ensure correct operation

Element:

6 Colour separate artwork

Performance Criteria:

6.1 Determine the correct format for the colour separation as per the requirements of the pre-press workflow system
6.2 Set command preferences to correct preferences for print quality and process
6.3 Set the colour separation options according to print requirements of the design brief and based on printer feedback
6.4 Combine process and spot colours if required
6.5 Select a screen frequency value appropriate for the print quality and save colour separation preferences
6.6 Create spreads and choke traps to avoid mis-registration
6.7 Define the overlapping and overprint of objects
6.8 A proof is created and the separations checked, any required editing is completed and
the file is saved

Element:

7 Prepare for final media

Performance Criteria:

7.1 Embed metadata tags to catalogue, organise and retrieve artwork
7.2 Select web-safe colours for cross-media publishing purposes
7.3 Choose file formats to best represent artwork styles
7.4 Link objects to create an image map that meets design requirements
7.5 Layer objects to create animation frames and export for animation set up
7.6 Select compression options that keep the image quality high and the file size low
7.7 Set export options to the best settings for the final media and save an export the file


Learning Outcomes


*


Details of Learning Activities

Some learning activities will include a self-directed learning approach. Self directed learning refers to organised teacher-directed learning activities that students undertake independently, either as individuals or with other students. This may include workplace research, library assignments, fieldwork and work placements
On your timetable, this competency, in conjunction with MANU7225C (Output Images) will be referred to as Reprographics.
Graphic designers or graphic artists plan, analyse, and create visual solutions to communication problems. They decide the most effective way of getting a message across in print, electronic, and film media using a variety of methods. Graphic designers develop the overall layout and production design of magazines, newspapers, journals, corporate reports, and other publications.
They also produce promotional displays, packaging, and marketing brochures for products and services, design distinctive logos for products and businesses, and develop signs and signage systems for business and government.
The application of this unit in the workplace sees an individual designer responding to a brief to produce concepts using a range of advanced techniques and media. The designer would use a wide range of tools, equipment and media and the concepts developed would convey strong conceptual and theoretical development. This work would usually be carried out under limited supervision.


Teaching Schedule



 TEACHING SCHEDULE & ASSESSMENT MATRIX 
Week   
Activity   
Performance Criteria   
1‘O’ week – Course introduction
2Graphic Print Production
Overview of Industry Structure, Job Roles and Workflows
VPAU249 – 1  2  3  4  5  6  7
ICPPP252A – 1  2  3
3Prepress
Image Basics – Knowledge Activity
Types of Originals, Screening Technology
VPAU249 – 1  2  3  4  5  6  7
ICPPP252A – 1  2  3
4*
Prepress
Image Basics & Halftones – Practical Activity
VPAU249 – 1  2  3  4  5  6  7
ICPPP252A – 1  2  3
5Prepress
Image Basics & Halftones (Output) – Practical Activity
VPAU249 – 1  2  3  4  5  6  7
ICPPP252A – 1  2  3
6Prepress
Image Basics & Halftones – Knowledge Activity
VPAU249 – 1  2  3  4  5  6  7
ICPPP252A – 1  2  3
7Digital Images
Pixel Graphics – Bit Depth, Colour Mode, Resolution, File Size – Knowledge Activity Knowledge Test 
VPAU249 – 1  2  3  4  5  6  7
ICPPP252A – 1  2  3
8Brief 1
Research & Conceptual – DVD
VPAU249 – 1  2  3  4  5  6  7
ICPPP252A – 1  2  3
9Brief 1
Research & Conceptual – DVD
VPAU249 – 1  2  3  4  5  6  7
ICPPP252A – 1  2  3
10*Brief 2
Research, Conceptual & Creation – Book Series
VPAU249 – 1  2  3  4  5  6  7
ICPPP252A – 1  2  3
11
Term 2
Brief 2
Research, Conceptual & Creation – Book Series
VPAU249 – 1  2  3  4  5  6  7
ICPPP252A – 1  2  3
12Brief 2
Research, Conceptual & Creation – Book Series
VPAU249 – 1  2  3  4  5  6  7
ICPPP252A – 1  2  3
13Brief 2
Research, Conceptual & Creation – Book Series
VPAU249 – 1  2  3  4  5  6  7
ICPPP252A – 1  2  3
14Brief 2
Research, Conceptual & Creation – Book Series
VPAU249 – 1  2  3  4  5  6  7
ICPPP252A – 1  2  3
15Brief 2
Research, Conceptual & Creation – Book Series
VPAU249 – 1  2  3  4  5  6  7
ICPPP252A – 1  2  3
16Brief 2
Research, Conceptual & Creation – Book Series
VPAU249 – 1  2  3  4  5  6  7
ICPPP252A – 1  2  3
17Brief 2
Research, Conceptual & Creation – Book Series
VPAU249 – 1  2  3  4  5  6  7
ICPPP252A – 1  2  3
18
Sem 2
Exercise 2
Research, Conceptual & Creation – Dieline Cube
VPAU249 – 1  2  3  4  5  6  7
ICPPP252A – 1  2  3
19Exercise 2
Research, Conceptual & Creation – Dieline Cube
VPAU249 – 1  2  3  4  5  6  7
ICPPP252A – 1  2  3
20Brief 3
Research, Conceptual & Creation – Packaging FMCG
VPAU249 – 1  2  3  4  5  6  7
ICPPP252A – 1  2  3
21Brief 3
Research, Conceptual & Creation – Packaging FMCG
VPAU249 – 1  2  3  4  5  6  7
ICPPP252A – 1  2  3
22Brief 3
Research, Conceptual & Creation – Packaging FMCG
VPAU249 – 1  2  3  4  5  6  7
ICPPP252A – 1  2  3
23Brief 3
Research, Conceptual & Creation – Packaging FMCG
VPAU249 – 1  2  3  4  5  6  7
ICPPP252A – 1  2  3
24Brief 3
Research, Conceptual & Creation – Packaging FMCG
VPAU249 – 1  2  3  4  5  6  7
ICPPP252A – 1  2  3
25Brief 3
Research, Conceptual & Creation – Packaging FMCG
VPAU249 – 1  2  3  4  5  6  7
ICPPP252A – 1  2  3
26Brief 3
Research, Conceptual & Creation – Packaging FMCG
VPAU249 – 1  2  3  4  5  6  7
ICPPP252A – 1  2  3
27Brief 3
Research, Conceptual & Creation – Packaging FMCG
VPAU249 – 1  2  3  4  5  6  7
ICPPP252A – 1  2  3
28Brief 3
Research, Conceptual & Creation – Packaging FMCG
VPAU249 – 1  2  3  4  5  6  7
ICPPP252A – 1  2  3
29
Term 4
Brief 3
Research, Conceptual & Creation – Packaging FMCG
VPAU249 – 1  2  3  4  5  6  7
ICPPP252A – 1  2  3
30Brief 4 – Variable data
Variable data
VPAU249 – 1  2  3  4  5  6  7
ICPPP252A – 1  2  3
31Knowledge TestVPAU249 – 1  2  3  4  5  6  7
ICPPP252A – 1  2  3
32Folio WeekVPAU249 – 1  2  3  4  5  6  7
ICPPP252A – 1  2  3


Learning Resources

Prescribed Texts

Title: A Guide to Graphic Print Production – 2nd edition / [Kaj Johansson, Peter Lundberg, Robert Ryberg].
Author: Johansson, K. (Kaj)
Other Author(s): Lundberg, Peter. and Ryberg, Robert.
Publisher: Hoboken, N.J. : Wiley, 2007.

0471761389


References

A range of learning resources and references are provided throughout the year. Additional information relating to this will be provided on an ongoing basis. A digital resource folder resides on network server. The drive is called ‘ Trumpet’ and the access address is trumpet.dsc.rmit.edu.au. Further information regarding access to this is available in the computer survival kit provided during orientation


Other Resources

See notes under references for details


Overview of Assessment

Assessment for this unit will include some or all of the following tools;
test, quizzes, projects, exercises, briefs, research projects.

Students will be tutored with a verbal and/or written evaluation of their progress, within class time.
A final assessment of Competency Achieved or Not Yet Competent will be given at the end of the course when students will submit all completed work.
To be deemed competent students must satisfactorily complete all Learning Elements and related Performance Criteria.
Grading will be offered in addition to, and after, competency based assessment.
 
 


Assessment Tasks

Exercise 1
Exercise 2
Brief 1    
Brief 2
Brief 3 


Assessment Matrix

CHD Competency with High Distinction
CDI Competency with Distinction
CC  Competency with Credit
CA  Competency Achieved
NYC Not Yet Competent

Other Information

Employability skills
Employability skills are “embedded” in the units of competency in your program. This means that you will be able to develop these skills as part of your learning, and when you demonstrate that you are competent in your particular job skills and knowledge, you are also demonstrating that you have developed relevant employability skills.
For more information about Employability Skills please refer to the Program Guide.
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Late submissions and single item extensions
In all courses marks are deducted for late submission unless Special Consideration or an Application for Extension is sought. If a student feels they may miss a deadline for a single item submission they may negotiate an extension with their teacher. They should negotiate the extension before the due date of submission. They must complete the Application for Extension form available for the Administration Office on level 1 B515. (This does not apply where there are a number of missed submissions due to general difficulties – see RMIT site for details on Special Consideration).
Cover Sheet for Submissions
All students must complete a submission cover sheet for ever piece of submitted work. This signed sheet acknowledges they are aware of the plagiarism implications noted below. Plagiarism is the presentation of the work, idea or creation of another person as though it is your own. It is a form of cheating and is a very serious academic offence that may lead to expulsion from the University. Plagiarised material can be drawn from, and presented in, written, graphic and visual form, including electronic data and oral presentation. Plagiarism occurs when the origin of the material used is not appropriately cited. Is also occurs through enabling plagiarism, which is the act of assisting or allowing another person to plagiarise or to copy your own work. Please make sure you consider this carefully in completing all your work and assessments in this course and if you are unsure about whether you might have plagiarised, seek help from your teacher.
Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse to assess the work on the basis of authentication issues.
NOTE: Course guide is subject to change in relation to project variations.

Course Overview: Access Course Overview