Course Title: Produce art work from concept to finished art stage

Part B: Course Detail

Teaching Period: Term2 2013

Course Code: GRAP5270

Course Title: Produce art work from concept to finished art stage

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C5230 - Diploma of Graphic Design

Course Contact : Meredith Chesney

Course Contact Phone: +61 3 9925 9438

Course Contact Email:meredith.chesney@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

Produce artwork from a concept to finished art stage through the exploration and application of a range of advanced techniques and media. It is a specialisation unit and refers to a specific art form.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

VPAU055 Produce art work from concept to finished art stage

Element:

1 Interpret the brief

Performance Criteria:

1.1 Correctly interpret the specifications of the brief
1.2 Establish and clarify the user or client for the proposed product/service to inform decisions
1.3 Identify and clarify specifications, parameters or constraints of the brief in consultation with relevant colleagues

Element:

2 Research background information

Performance Criteria:

2.1 Source and evaluate information pertinent to the brief
2.2 Discuss research with relevant colleagues to assist in understanding brief
2.3 Contextualise research information to assist with initiating ideas

Element:

3 Establish communication process with client

Performance Criteria:

3.1 Agree on the communication process and the frequency of communication with the client
3.2 Pro-actively seek and act on feedback from the client
3.3 Agree on concept for work which complies with the brie

Element:

4 Experiment with advanced techniques, equipment and media

Performance Criteria:

4.1 Evaluate the potential for new approaches based on capabilities of techniques and equipment already used
4.2 Explore and experiment with a broad range of advanced methodologies, techniques, tools, equipment and media for the achievement of different effects and to inform practice
4.3 Explore and experiment with advanced design methodologies, designs and typography skills
4.4 Research, adapt and use relevant ideas and approaches with consideration of intellectual property, moral rights and copyright requirements

Element:

5 Develop, create and refine conceptual vision for design concepts

Performance Criteria:

5.1 Determine the initial conceptual vision consistent with the parameters of the brief and based on knowledge and understanding of different techniques and methodologies
5.2 Consider and establish criteria for selecting techniques, tools, equipment, materials required to develop the conceptual design that meets the parameters of the brief
5.3 Select approach to work which meets established criteria
5.4 Refine conceptual vision based on ongoing experimentation, analysis of technological methods and design concept viability to meet design challenge
5.5 Prepare a design proposal representing the design vision

Element:

6 Produce visuals and present to client

Performance Criteria:

6.1 Explore and discuss with colleagues a variety of forms for visual interpretation of the design
6.2 Document changes arising from the original brief
6.3 Produce visual interpretation of design
6.4 Prepare a range of written and visual support materials to contribute to final presentation
6.5 Present design work and explain concepts for work to client including rationale
6.6 Respond to feedback and make changes as required

Element:

7 Prepare project work plan

Performance Criteria:

7.1 Identify all components required to produce the finished art
7.2 Assess technical requirements associated with production using specified guidelines
7.3 Assess specific resource requirements which arise from the use of techniques and experimental approaches
7.4 Identify and consult with any support services required for the production of the work
7.5 Monitor and document project work flow consistent with the concept for the brief and with work plan
7.6 Organise and maintain workspace and resource requirements in accordance with safety and other workplace requirements
7.7 Research and evaluate costs and potential sources of supply of resources and other constraints which may impact on work

Element:

8 Realise finished art work

Performance Criteria:

8.1 Realise the concept drawings using methodologies, techniques and media selected from own research and experimentation to meet conceptual vision
8.2 Evaluate and respond to the potential for changes in the use of methodologies, techniques to meet the conceptual vision
8.3 Refine the conceptual vision based on ongoing experiences with the production of work
8.4 Use safe working practices throughout the production of the concept drawings
8.5 Prepare final artwork and documentation to accompany final art
8.6 Develop specifications to ensure that the quality of work meets requirements

Element:

9 Produce finished artwork

Performance Criteria:

9.1 Select and fit type into layout to conform with brief requirements
9.2 Select, scale and crop photographs and illustrations to fit
9.3 Position accurately components of the layout
9.4 Check layout against brief requirements to conform with proposed printing process
9.5 Finalise layout ready to present to client
9.6 Output images in accordance with technical requirements


Learning Outcomes


*


Details of Learning Activities

Learning Activities In class activities will include:

 

• teacher directed group activities/projects/briefs

 

• class exercises

knowledge tests

 

• group discussion and activities

 

• ‘workshopping’ of student projects

 

Out of class activities will include:

 

• independent and group project based work

 

• online research

Some learning activities will include a self-directed learning approach. Self directed learning refers to organised teacher-directed learning activities that students undertake independently, either as individuals or with other students. This may include workplace research, library assignments, fieldwork and work placements


Teaching Schedule

 TEACHING SCHEDULE & ASSESSMENT MATRIX 
Week   
Activity   
Performance Criteria
1Exercise 1
Workshop
VPAU055 1.1–1.3,2.1–2.3, 3.1–3.3, 4.1–4.4, 5.1–5.5, 6.1–6.6, 7.1–7.7, 8.1–8.6, 9.1–9.6
2Exercise 2
Colour & Duotones
 
VPAU055 1.1–1.3,2.1–2.3, 3.1–3.3, 4.1–4.4, 5.1–5.5, 6.1–6.6, 7.1–7.7, 8.1–8.6, 9.1–9.6
3Exercise 3
Tonal Adjustments
 
VPAU055 1.1–1.3,2.1–2.3, 3.1–3.3, 4.1–4.4, 5.1–5.5, 6.1–6.6, 7.1–7.7, 8.1–8.6, 9.1–9.6
4Exercise 4
Image Editing
VPAU055 1.1–1.3,2.1–2.3, 3.1–3.3, 4.1–4.4, 5.1–5.5, 6.1–6.6, 7.1–7.7, 8.1–8.6, 9.1–9.6
5Brief 1
Exhibition Project – Team Project
VPAU055 1.1–1.3,2.1–2.3, 3.1–3.3, 4.1–4.4, 5.1–5.5, 6.1–6.6, 7.1–7.7, 8.1–8.6, 9.1–9.6
6Brief 1
Exhibition Project – Team Project
VPAU055 1.1–1.3,2.1–2.3, 3.1–3.3, 4.1–4.4, 5.1–5.5, 6.1–6.6, 7.1–7.7, 8.1–8.6, 9.1–9.6
7Brief 1
Exhibition Project – Team Project
VPAU055 1.1–1.3,2.1–2.3, 3.1–3.3, 4.1–4.4, 5.1–5.5, 6.1–6.6, 7.1–7.7, 8.1–8.6, 9.1–9.6
8Brief 1
Exhibition Project – Team Project
VPAU055 1.1–1.3,2.1–2.3, 3.1–3.3, 4.1–4.4, 5.1–5.5, 6.1–6.6, 7.1–7.7, 8.1–8.6, 9.1–9.6
9Brief 1
Exhibition Project – Team Project
VPAU055 1.1–1.3,2.1–2.3, 3.1–3.3, 4.1–4.4, 5.1–5.5, 6.1–6.6, 7.1–7.7, 8.1–8.6, 9.1–9.6
10Brief 1
Exhibition Project – Team Project
VPAU055 1.1–1.3,2.1–2.3, 3.1–3.3, 4.1–4.4, 5.1–5.5, 6.1–6.6, 7.1–7.7, 8.1–8.6, 9.1–9.6
11Knowledge & Skills Test 1 (Formative)
VPAU055 1.1–1.3,2.1–2.3, 3.1–3.3, 4.1–4.4, 5.1–5.5, 6.1–6.6, 7.1–7.7, 8.1–8.6, 9.1–9.6
12PRINT WORKSHOPVPAU055 1.1–1.3,2.1–2.3, 3.1–3.3, 4.1–4.4, 5.1–5.5, 6.1–6.6, 7.1–7.7, 8.1–8.6, 9.1–9.6
13PRINT WORKSHOP VPAU055 1.1–1.3,2.1–2.3, 3.1–3.3, 4.1–4.4, 5.1–5.5, 6.1–6.6, 7.1–7.7, 8.1–8.6, 9.1–9.6
14Brief 1
Exhibition Project – Team Project
VPAU055 1.1–1.3,2.1–2.3, 3.1–3.3, 4.1–4.4, 5.1–5.5, 6.1–6.6, 7.1–7.7, 8.1–8.6, 9.1–9.6
15Knowledge & Skills Test 2 (Summative)VPAU055 1.1–1.3,2.1–2.3, 3.1–3.3, 4.1–4.4, 5.1–5.5, 6.1–6.6, 7.1–7.7, 8.1–8.6, 9.1–9.6
16Brief 1
Exhibition Project – Team Project
VPAU055 1.1–1.3,2.1–2.3, 3.1–3.3, 4.1–4.4, 5.1–5.5, 6.1–6.6, 7.1–7.7, 8.1–8.6, 9.1–9.6


Learning Resources

Prescribed Texts

Title: A Guide to Graphic Print Production – 3rd edition / [Kaj Johansson, Peter Lundberg, Robert Ryberg].
Author: Johansson, K. (Kaj)
Other Author(s): Lundberg, Peter. and Ryberg, Robert.
Publisher: Hoboken, N.J. : Wiley, 2011.

0470907924

Title: Graphic design : Australian style manual
Author: Andrew Townley Barnum ... [et al.].
Other Author(s):Barnum, Andrew Townley.
Publisher: North Ryde, N.S.W. : McGraw-Hill, 2011.

9780071011051


References

A range of learning resources and references are provided throughout the year. Additional information relating to this will be provided on an ongoing basis. A digital resource folder resides on network server. The drive is called ‘ Trumpet’ and the access address is trumpet.dsc.rmit.edu.au. Further information regarding access to this is available in the computer survival kit provided during orientation


Other Resources

Lynda.com
Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. To access the website:
1. Log in to myRMIT
2. Go to the library website – rmit.edu.au/library
3. Go to the ‘Databases’ under ‘Quick search options’
4. Click on the ‘Databases A-Z’ link
5. Choose ‘Lynda.com’ from the list
Note:You must access Lynda.com through this link on the RMIT library site or you won’t be able to use it for free. Simply going to lynda.com will not work.
6. After leaving the database site, you will be redirected to Lynda.com and prompted to create an account.
7. Once you have created this account, you can access the site with this user ID.

NOTE: refer to ’References’ for further information


Overview of Assessment

Assessment for this unit will include some or all of the following tools;
Digital projects, exercises, briefs, team projects.

Students will be tutored with a verbal and/or written evaluation of their progress, within class time.
A final assessment of Competency Achieved or Not Yet Competent will be given at the end of the course when students will submit all completed work.
To be deemed competent students must satisfactorily complete all Learning Elements and related Performance Criteria.
Grading will be offered in addition to, and after, competency based assessment


Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.

To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard

Exercises 1- 4 In class completion (Formative)
These learning activities build skills and knowledge
Knowledge & Skills Test 1 Week 10 TBC (Formative)
Using an interactive quiz and some practical activates students will test their understanding of knowledge and skills.
Brief 1 Prepare file for Print Week 10 TBC (Summative)
In this brief students will use the skills and knowledge they have learnt in the course to prepare digital file for print
Due end of week 14 TBC.
Knowledge & Skills Test 2  Week 15 TBC (Summative)
Using an interactive quiz and some practical activates students will demonstrate understanding of knowledge and skills

You will receive feedback with verbal and/or written evaluation of your progress within class time (Formative). The submitted projects will be assessed with written feedback as well as a quality indicator that relates to separate components of the project and the overall outcome (Summative).

At the completion of the course, grading will be offered in addition to, and after, competency based assessment.

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:

CHD Competent with High Distinction.
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
 


Assessment Matrix

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity

Course Overview: Access Course Overview