Course Title: Create design concepts from a brief to produce 2 dimensional artwork to finished art stage

Part B: Course Detail

Teaching Period: Term1 2010

Course Code: GRAP5271

Course Title: Create design concepts from a brief to produce 2 dimensional artwork to finished art stage

School: 320T Design (TAFE)

Campus: Brunswick Campus

Program: C5230 - Diploma of Graphic Design

Course Contact : Simon Rankin

Course Contact Phone: +61 3 9925 9438

Course Contact Email:simon.rankin@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Gerard Brennan: gerard.brennan@rmit.edu.au

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None, however this unit will be run in a clustered delivery with VPAU013 Design elements and prinicples.

Course Description

In this unit you will create design concepts to produce a 2-dimensional (2D) artwork to finished art stage through the exploration and application of a range of advanced techniques and media.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

VPAU056 Create design concepts from a brief to produce 2 dimensional artwork to finished art stage

Element:

1. Experiment with equipment and media

Performance Criteria:

1. Evaluate the potential for new approaches based on capabilities of techniques and equipment already used
2. Explore and experiment with a broad range of advanced methodologies, techniques, tools, equipment and media for the achievement of different effects and to inform practice
3. Explore and experiment with advanced design methodologies and typography skills
4. Research, adapt and use relevant ideas and approaches with consideration of intellectual

Element:

2. Develop, create and refine conceptual vision for 2D concept

Performance Criteria:

1. Determine the initial conceptual vision consistent with the parameters of the brief and based on knowledge and understanding of different techniques and methodologies
2. Consider and establish criteria for selecting techniques, tools, equipment, materials required to develop the conceptual design that meets the parameters of the brief
3. Select approach to work which meets established criteria
4. Refine conceptual vision based on ongoing experimentation, analysis of technological methods and design concept viability to meet design challenge
5. Prepare a design proposal representing the design vision

Element:

3. Produce visuals

Performance Criteria:

1. Explore and discuss with colleagues a variety of forms for visual interpretation of the 2D design
2. Produce visual interpretations of design
3. Prepare a range of written and visual support materials to contribute to final presentation
4. Present design work and explain concepts for work to clients/colleagues including rationale for any changes
5. Respond to feedback and make changes as required

Element:

4. Realise the 2D design concept

Performance Criteria:

1. Realise the 2D concept drawings using methodologies, techniques and media selected from own research and experimentation to meet conceptual vision
2. Evaluate and respond to the potential for changes in the use of methodologies, techniques to meet the conceptual vision
3. Refine the conceptual vision based on ongoing experiences with the production of the 2D work
4. Use safe working practices throughout the production of the 2D artwork
5. Prepare final 2D artwork and documentation to accompany final art work
6. Develop specifications

Element:

5. Produce 2D finished artwork

Performance Criteria:

1. Select and fit type into layout to conform with brief requirements
2. Select, scale and crop photographs and illustrations to fit
3. Position accurately components of the layout
4. Check layout against brief requirements to conform with proposed printing process
5. Finalise layout ready to present to client
6. Select and fit type into layout to conform with brief requirements


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

On your timetable, this competency, in conjunction with VPAU010 (Analyse and implement sustainable work practices) and VPAU057 (Create design concepts to produce 2 dimensional artwork to finished art stage) will be referred to as Design 2.

The required outcomes described in this unit of competency contain applicable facets of Employability Skills. The qualification’s Employability Skills Summary in which this unit is included will assist in identifying employability skill requirements.

Artists and designers create art to communicate and design ideas, thoughts, or feelings and to plan, analyse, and create visual solutions to communications problems.
The application of this unit in the workplace sees an individual exploring and developing concepts that incorporate the principles of design.


Teaching Schedule


Week 
Week beginning Activity 
Performance criteria
18 FebruaryOrientation Week
 
215 FebruaryFestival Brief
VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
322 February
Festival Brief
VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
41 MarchFestival Brief
VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
58 MarchFestival Brief
VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
616 March 
Festival Brief
VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
722 MarchFestival Brief
VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
829 MarchFestival Brief Game Brief introVPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5 VPAU010 1, 2, 3, 4
  TERM BREAK 
 912 April 
Game Brief Sustainability VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5 VPAU010 1, 2, 3, 4
 1019 AprilGame Brief Sustainability VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5 VPAU010 1, 2, 3, 4
 1126 AprilAGIdeas Game Brief
 VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5 VPAU010 1, 2, 3, 4
 123 May
Game Brief Sustainability VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5 VPAU010 1, 2, 3, 4
 1310 MayGame Brief Sustainability VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5 VPAU010 1, 2, 3, 4
 1417 MayGame Brief
 VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
 1524 May Corporate ID - Logo & Stationery VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
 16 31 May Corporate ID - Logo & Stationery VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
   SEMESTER BREAK
 
 1 5 July       
 Corporate ID - Logo & Stationery
 VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
 2 12 July   
 Work Placement     
 3 19 July Work Placement     
 4 26 July     
Corporate ID - Annual Report 
 VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
 5 2 August       
 Corporate ID - Annual ReportVPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
 6 9 August    
 Corporate ID - Annual Report  
 VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
 7 16 August
 Corporate ID - Annual Report
 VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
 8 23 August
 Corporate ID - Annual Report
 VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
 9 30 AugustPaper Sampler VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
 10         6 September 
 Paper Sampler VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
 11 13 September
 Paper SamplerVPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
   TERM BREAK
 
 12 4 OctoberPaper Sampler VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
 13 11 October Paper Sampler VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
 14 18 October      
 Work Placement & Folio Review  VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
 15 25 October
 Work Placement & Folio Review VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
 161 November
 Work Placement & Folio Review  VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5
 17 8 November
Folio Week
  VPAU013 1, 2, 3, 4, 5  VPAU056 1, 2, 3, 4, 5


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:

Practical tasks in the form of simulated industry briefs. Tasks are designed to highlight a student’s ability to apply the elements and principles of design and produce artwork from concept to finished art stage.

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.


Assessment Tasks

Music Festival Promotion 20%

Game 20%

Corporate ID: Logo, Stationary 20%

Annual Report 20%

Paper Sampler 20%

• Most briefs are evenly weighted and the marks will be averaged out at the completion of the unit.


Assessment Matrix

Course Overview: Access Course Overview