Course Title: Create design concepts from a brief to produce 2 dimensional artwork to finished art stage

Part B: Course Detail

Teaching Period: Term1 2013

Course Code: GRAP5271

Course Title: Create design concepts from a brief to produce 2 dimensional artwork to finished art stage

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C5230 - Diploma of Graphic Design

Course Contact : Simon Rankin

Course Contact Phone: +61 3 9925 9438

Course Contact Email:simon.rankin@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None, however this unit will be run in a clustered delivery with VPAU013 Design elements and prinicples.

Course Description

In this unit you will create design concepts to produce a 2-dimensional (2D) artwork to finished art stage through the exploration and application of a range of advanced techniques and media.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

VPAU056 Create design concepts from a brief to produce 2 dimensional artwork to finished art stage

Element:

1. Experiment with equipment and media

Performance Criteria:

1.1 Evaluate the potential for new approaches based on capabilities of techniques and equipment already used
1.2 Explore and experiment with a broad range of advanced methodologies, techniques, tools, equipment and media for the achievement of different effects and to inform practice
1.3 Explore and experiment with advanced design methodologies and typography skills
1.4 Research, adapt and use relevant ideas and approaches with consideration of intellectual property, moral rights and copyright requirements

Element:

2. Develop, create and refine conceptual vision for 2D concept

Performance Criteria:

2.1 Determine the initial conceptual vision consistent with the parameters of the brief and based on knowledge and understanding of different techniques and methodologies
2.2 Consider and establish criteria for selecting techniques, tools, equipment, materials required to develop the conceptual design that meets the parameters of the brief
2.3 Select approach to work which meets established criteria
2.4 Refine conceptual vision based on ongoing experimentation, analysis of technological methods and design concept viability to meet design challenge
2.5 Prepare a design proposal representing the design vision
 

Element:

3. Produce visuals

Performance Criteria:

3.1 Explore and discuss with colleagues a variety of forms for visual interpretation of the 2D design
3.2 Produce visual interpretations of design
3.3 Prepare a range of written and visual support materials to contribute to final presentation
3.4 Present design work and explain concepts for work to clients/colleagues including rationale
for any changes
3.5 Respond to feedback and make changes as required

Element:

4. Realise the 2D design concept

Performance Criteria:

4.1 Realise the 2D concept drawings using methodologies, techniques and media selected from own research and experimentation to meet conceptual vision
4.2 Evaluate and respond to the potential for changes in the use of methodologies, techniques to meet the conceptual vision
4.3 Refine the conceptual vision based on ongoing experiences with the production of the 2D work
4.4 Use safe working practices throughout the production of the 2D artwork
4.5 Prepare final 2D artwork and documentation to accompany final art work
4.6 Develop specifications to ensure that the quality of work meets requirements
 

Element:

5. Produce 2D finished artwork

Performance Criteria:

5.1 Select and fit type into layout to conform with brief requirements
5.2 Select, scale and crop photographs and illustrations to fit
5.3 Position accurately components of the layout
5.4 Check layout against brief requirements to conform with proposed printing process
5.5 Finalise layout ready to present to client
5.6 Select and fit type into layout to conform with brief requirements
 


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

This course addresses the design process in a holistic way. It will support students to develop skills in areas such as design problem solving, concept development, design research, audience analysis, design production, application of design principles and design delivery. There is an emphasis on projects that simulate real world industry situations and finished graphic design work suitable for inclusion in an industry ready portfolio.

Learning activities will take place in a studio, workshop or classroom using industry standard tools and resources. You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities may include:
• class exercises
• practical demonstrations
• practical placement
• design activities or projects
• peer learning
• peer teaching and class presentations
• group discussion
• workshops
• teacher directed group activities/projects
• workshopping’ of student projects including peer/lecturer feedback

Out of class activities may include:
• online research
• library research
• independent project based work
• studio practice
• online tutorials


Teaching Schedule

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.
WeekSemester 1 - ContentPerformance criteria
1Review of 2012 graduate FoliosVPAU013 1
22 Brief 1: Festival promotion – Delivery of brief – Introductory exercises: Client and AudienceVPAU013 2, 3, 4, VPAU056 1, 2, 3
3Festival promotion – Class discussionsVPAU013 1, 2, VPAU056 1, 2
4Festival promotion – Concept development – WorkshopVPAU013 3, 4 VPAU056 2, 3
5Festival promotion – Design productionVPAU013 2, 3, 4, VPAU056 1, 2, 3
6Festival promotion – Design production – FeedbackVPAU013 2, 3, 4, VPAU056 1, 2, 3
7Festival promotion – Presentation festival promotion – Response to feedbackVPAU013 4, 5, VPAU056 4, 5
8Festival promotion due – Feedback sessionsVPAU013 4, 5 VPAU056 4, 5
9Brief 2: Game On – Delivery of brief – Board game analysis – research activitiesVPAU013 1, 2 VPAU056 1, 2
10Game On – Concept presentationsVPAU013 1, 2, VPAU056 1, 2
11AGIdeas – Game On – productionVPAU013 2, 3, 4, VPAU056 2, 3
12Game On – productionVPAU013 2, 3, 4, VPAU056 2, 3
13Game On – Mockup workshop – Construction of black and white mock-upsVPAU013 4, 5, VPAU056 4, 5
14Game On – User testing and feedbackVPAU013 4, 5, VPAU056 4, 5
15Brief 2: Game On due – Client presentations – Feedback
Brief 3: Corporate ID & Style Manual – Delivery of brief – Class discussion
VPAU013 4, 5, VPAU056 4, 5
16Corporate ID & Style manual – Client analysis workshopVPAU013 1,2, VPAU056 1,2
   
WeekSemester 2 - ContentPerformance criteria
1Master logo due start of class for discussion and feedback
Corporate ID & Style manual – Exercise: Kit of parts
VPAU013 5 VPAU056 1, 2, 3
2Work Placement-
3Work Placement-
4Corporate ID & Style manual – Design Production – Finished Art workshop VPAU013 4, 5 VPAU056 3, 4, 5
5Annual Report – Discussion of brief from Typograph class– Fuji Xerox to conduct Clear Dry Ink workshop VPAU013 1, 2, VPAU056 2, 3
6Annual Report – Concept generation
Brief 3: Corporate ID & Style Manual due – Screen presentation to class
 VPAU013 1, 2, VPAU056 1, 2, 3, 4, 5
7Annual Report – Design Production – Annual Report completed in Typography classVPAU013 2, 3, VPAU056 2, 3
8Brief 5: Paper Sampler – Delivery of brief – Class discussion
Excursion to Fuji Xerox
VPAU013 1, 2, VPAU056 4, 5
9Paper Sampler – Exercise: Explore paper – Research and sampler analysisVPAU013 1, 2, VPAU056 1, 2
10Paper Sampler – Concept generation – Concept presentations and feedbackVPAU013 1, 2, VPAU056 1, 2
11Paper Sampler – Design ProductionVPAU013 3, 4, VPAU056 3, 4
12Paper Sampler – mockup workshop – Black and white mockup due for discussionVPAU013 4, VPAU056 4
13Paper Sampler – Project finalisation – respond to feedback
Brief 5: Paper Sampler due – Screen presentation to class
VPAU013 4, 5, VPAU056 4, 5
14Folio ReviewVPAU013 1, 2, 3, 4, 5, VPAU056 1, 2, 3, 4, 5
15Folio ReviewVPAU013 1, 2, 3, 4, 5, VPAU056 1, 2, 3, 4, 5
16Folio ReviewVPAU013 1, 2, 3, 4, 5, VPAU056 1, 2, 3, 4, 5


Learning Resources

Prescribed Texts

None required


References

Christopher Smith, 2012, Adobe Indesign CS6 digital classroom, Indianapolis Ind

Ellen Lupton & Jennifer Cole Phillips, 2008, Graphic Design: The New Basics, Princeton Architectural Press  

You are advised to look at the course myRMIT site for ongoing updated information.
 


Other Resources

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:

Practical tasks in the form of simulated industry briefs. Tasks are designed to highlight a student’s ability to apply the elements and principles of design and produce artwork from concept to finished art stage.

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers.


Assessment Tasks

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:
Practical tasks in the form of simulated industry briefs. Tasks are designed to highlight a student’s ability to apply the elements and principles of design and produce artwork from concept to finished art stage.

The RMIT assessment charter summarises your responsibilities as a student as well as those of your teachers. http://mams.rmit.edu.au/kh6a3ly2wi2h1.pdf

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this course are graded.
Feedback throughout the course may be written, verbal or a combination of both.
To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.

Assessment task 1:
Festival promotion – Print collateral including: Poster, roadside ad, web app design, online ad – Due April 8

Assessment task 2:
Game on – Board game design including: Board, box, cards, playing pieces, packaging – Due May 27

Assessment task 3:
Corporate ID – Logo, Stationary, website design – Due August 12

Assessment task 4:
Paper sampler – Direct mail package promoting paper range – Due October 14

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:
 

HD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment 


Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT: http://www.rmit.edu.au/browse;ID=9pp3ic9obks7

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy: http://www.rmit.edu.au/browse;ID=vj2g89cve4uj1

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline: http://www.rmit.edu.au/browse/Current%20students%2FAdministration%2FAssessment/Special%20consideration/ (unresolved)

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity: http://www.rmit.edu.au/browse;ID=kw02ylsd8z3n

 

Course Overview: Access Course Overview