Course Title: Produce a concept from a given brief
Part B: Course Detail
Teaching Period: Term1 2012
Course Code: MKTG5848
Course Title: Produce a concept from a given brief
School: 320T Design (TAFE)
Campus: Brunswick Campus
Program: C5230 - Diploma of Graphic Design
Course Contact : Leigh Milward, Meredith Chesney
Course Contact Phone: +61 3 9925 9438
Course Contact Email:meredith.chesney@rmit.edu.au, leigh.milward@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
Produce a concept from a given brief through the exploration and application of a range of advanced techniques and media.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
VPAU054 Produce a concept from a given brief |
Element: |
1 Interpret the brief |
Performance Criteria: |
1.1 Correctly interpret the specifications of the brief |
Element: |
2 Research background information |
Performance Criteria: |
2.1 Source and evaluate information pertinent to the brief |
Element: |
3 Experiment with drawing equipment and media |
Performance Criteria: |
3.1 Evaluate the potential for new approaches based on capabilities of techniques and equipment already used |
Element: |
4 Produce visuals and present to client |
Performance Criteria: |
4.1 Explore and discuss with colleagues a variety of forms for visual interpretation of the design |
Element: |
5 Develop and refine conceptual vision for concept visualisations |
Performance Criteria: |
5.1 Determine the suitable/appropriate conceptual vision consistent with the parameters of the brief and based on knowledge and understanding of different techniques |
Element: |
6 Liaise with client |
Performance Criteria: |
6.1 Agree on the communication process and the frequency of communication with the client |
Element: |
7 Realise the concept visuals |
Performance Criteria: |
7.1 Realise the concept visual using techniques and media selected from own research and experimentation to meet conceptual vision |
Learning Outcomes
*
Details of Learning Activities
Some learning activities will include a self-directed learning approach. Self directed learning refers to organised teacher-directed learning activities that students undertake independently, either as individuals or with other students. This may include workplace research, library assignments, fieldwork and work placements
On your timetable, this competency, in conjunction with GRAP5155C (Prepare text and graphics for print procesing) will be referred to as Finished art.
Graphic designers or graphic artists plan, analyse, and create visual solutions to communication problems. They decide the most effective way of getting a message across in print, electronic, and film media using a variety of methods. Graphic designers develop the overall layout and production design of magazines, newspapers, journals, corporate reports, and other publications.
They also produce promotional displays, packaging, and marketing brochures for products and services, design distinctive logos for products and businesses, and develop signs and signage systems for business and government.
The application of this unit in the workplace sees an individual designer responding to a brief to produce concepts using a range of advanced techniques and media. The designer would use a wide range of tools, equipment and media and the concepts developed would convey strong conceptual and theoretical development. This work would usually be carried out under limited supervision.
Teaching Schedule
TEACHING SCHEDULE & ASSESSMENT MATRIX | ||
Week |
Activity |
Performance Criteria |
1 | ‘O’ week – Course introduction | |
2 | Introduction Overview of Finished Art 1 |
CUVCRS16A – 1 2 3 VPAU054 – 1 2 3 4 5 6 7 |
3 | Exercise 1 InDesign – File Structure |
CUVCRS16A – 1 2 3 VPAU054 – 1 2 3 4 5 6 7 |
4 | Exercise 2 InDesign – Preflighting, Packaging & Output |
CUVCRS16A – 1 2 3 VPAU054 – 1 2 3 4 5 6 7 |
5 | PUBLIC HOLIDAY | CUVCRS16A – 1 2 3 VPAU054 – 1 2 3 4 5 6 7 |
6 | Exercise 3 InDesign – Layout & Templates |
CUVCRS16A – 1 2 3 VPAU054 – 1 2 3 4 5 6 7 |
7 | Exercise 4 Ideation Techniques |
CUVCRS16A – 1 2 3 VPAU054 – 1 2 3 4 5 6 7 |
8 | Exercise 5 Produce Visuals |
CUVCRS16A – 1 2 3 VPAU054 – 1 2 3 4 5 6 7 |
9 | Brief 1 Label |
CUVCRS16A – 1 2 3 VPAU054 – 1 2 3 4 5 6 7 |
10 | Brief 1 Label |
CUVCRS16A – 1 2 3 VPAU054 – 1 2 3 4 5 6 7 |
11 | Brief 1 Label |
CUVCRS16A – 1 2 3 VPAU054 – 1 2 3 4 5 6 7 |
12 | Brief 2 Brochure |
CUVCRS16A – 1 2 3 VPAU054 – 1 2 3 4 5 6 7 |
13 | Brief 2 Brochure |
CUVCRS16A – 1 2 3 VPAU054 – 1 2 3 4 5 6 7 |
14 | Brief 2 (AG IDEAS WEEK) Brochure |
CUVCRS16A – 1 2 3 VPAU054 – 1 2 3 4 5 6 7 |
15 | Brief 2 Brochure |
CUVCRS16A – 1 2 3 VPAU054 – 1 2 3 4 5 6 7 |
16 | Brief 2 Brochure |
CUVCRS16A – 1 2 3 VPAU054 – 1 2 3 4 5 6 7 |
17 | Brief 3 Book Cover |
CUVCRS16A – 1 2 3 VPAU054 – 1 2 3 4 5 6 7 |
18 | Brief 3 Book Cover |
CUVCRS16A – 1 2 3 VPAU054 – 1 2 3 4 5 6 7 |
19 | Brief 3 Book Cover |
CUVCRS16A – 1 2 3 VPAU054 – 1 2 3 4 5 6 7 |
20 | Brief 3 Book Cover |
CUVCRS16A – 1 2 3 VPAU054 – 1 2 3 4 5 6 7 |
21 | Brief 3 Book Cover |
CUVCRS16A – 1 2 3 VPAU054 – 1 2 3 4 5 6 7 |
22 | Exercise 6 Cutting Formes |
CUVCRS16A – 1 2 3 VPAU054 – 1 2 3 4 5 6 7 |
23 | Brief 4 Packaging |
CUVCRS16A – 1 2 3 VPAU054 – 1 2 3 4 5 6 7 |
24 | Brief 4 Packaging |
CUVCRS16A – 1 2 3 VPAU054 – 1 2 3 4 5 6 7 |
25 | Brief 4 Packaging |
CUVCRS16A – 1 2 3 VPAU054 – 1 2 3 4 5 6 7 |
26 | Brief 4 Packaging |
CUVCRS16A – 1 2 3 VPAU054 – 1 2 3 4 5 6 7 |
27 | Brief 4 Packaging |
CUVCRS16A – 1 2 3 VPAU054 – 1 2 3 4 5 6 7 |
28 | Brief 4 Packaging |
CUVCRS16A – 1 2 3 VPAU054 – 1 2 3 4 5 6 7 |
29 | Brief 4 Packaging |
CUVCRS16A – 1 2 3 VPAU054 – 1 2 3 4 5 6 7 |
30 | Brief 4 Packaging |
CUVCRS16A – 1 2 3 VPAU054 – 1 2 3 4 5 6 7 |
31 | Brief 4 Packaging |
CUVCRS16A – 1 2 3 VPAU054 – 1 2 3 4 5 6 7 |
32 | Folio Week | CUVCRS16A – 1 2 3 VPAU054 – 1 2 3 4 5 6 7 |
Learning Resources
Prescribed Texts
Title: A Guide to Graphic Print Production – 3rd edition / [Kaj Johansson, Peter Lundberg, Robert Ryberg]. |
0470907924 |
Title: Graphic design : Australian style manual |
9780071011051 |
References
A range of learning resources and references are provided throughout the year. Additional information relating to this will be provided on an ongoing basis. A digital resource folder resides on network server. The drive is called ‘ Trumpet’ and the access address is trumpet.dsc.rmit.edu.au. Further information regarding access to this is available in the computer survival kit provided during orientation |
Other Resources
Lynda.com
Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. To access the website:
1. Log in to myRMIT
2. Go to the library website – rmit.edu.au/library
3. Go to the ‘Databases’ under ‘Quick search options’
4. Click on the ‘Databases A-Z’ link
5. Choose ‘Lynda.com’ from the list
Note:You must access Lynda.com through this link on the RMIT library site or you won’t be able to use it for free. Simply going to lynda.com will not work.
6. After leaving the database site, you will be redirected to Lynda.com and prompted to create an account.
7. Once you have created this account, you can access the site with this user ID.
NOTE: refer to ’References’ for further information
Overview of Assessment
The assessment tasks will include some or all of the following tools;
Digital projects, presentations, tests, exercises.
Students will be tutored with a verbal and/or written evaluation of their progress, within class time.
A final assessment of Competency Achieved or Not Yet Competent will be given at the end of the course when students will submit all completed work.
To be deemed competent students must satisfactorily complete all Learning Elements and related Performance Criteria.
Grading will be offered in addition to, and after, competency based assessment
Assessment Tasks
There will be a range of learning exercises throughout the year as well as four briefs
Brief 1 Label – 10%
Brief 2 Brochure – 20%
Brief 3 Book Cover – 30%
Brief 4 Packaging – 40%
Assessment Matrix
CHD Competency with High Distinction
CDI Competency with Distinction
CC Competency with Credit
CAG Competency Achieved Graded
NYC Not Yet Competent
Other Information
Employability skills
Employability skills are “embedded” in the units of competency in your program. This means that you will be able to develop these skills as part of your learning, and when you demonstrate that you are competent in your particular job skills and knowledge, you are also demonstrating that you have developed relevant employability skills.
For more information about Employability Skills please refer to the Program Guide.
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Late submissions and single item extensions
In all courses marks are deducted for late submission unless Special Consideration or an Application for Extension is sought. If a student feels they may miss a deadline for a single item submission they may negotiate an extension with their teacher. They should negotiate the extension before the due date of submission. They must complete the Application for Extension form available for the Administration Office on level 1 B515. (This does not apply where there are a number of missed submissions due to general difficulties – see RMIT site for details on Special Consideration).
Cover Sheet for Submissions
All students must complete a submission cover sheet for ever piece of submitted work. This signed sheet acknowledges they are aware of the plagiarism implications noted below. Plagiarism is the presentation of the work, idea or creation of another person as though it is your own. It is a form of cheating and is a very serious academic offence that may lead to expulsion from the University. Plagiarised material can be drawn from, and presented in, written, graphic and visual form, including electronic data and oral presentation. Plagiarism occurs when the origin of the material used is not appropriately cited. Is also occurs through enabling plagiarism, which is the act of assisting or allowing another person to plagiarise or to copy your own work. Please make sure you consider this carefully in completing all your work and assessments in this course and if you are unsure about whether you might have plagiarised, seek help from your teacher.
Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse to assess the work on the basis of authentication issues.
NOTE: Course guide is subject to change in relation to project variations.
Course Overview: Access Course Overview