Course Title: Promote the business

Part A: Course Overview

Program: C5234

Course Title: Promote the business

Portfolio: DSC

Nominal Hours: 50.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG5859C

City Campus

TAFE

340T Art

Face-to-Face

Term2 2012

Course Contact: Ninna Cikoja

Course Contact Phone: +61 3 9925 4472

Course Contact Email: TAFEArt@rmit.edu.au


Course Description

This course covers the development and implementation of marketing strategies and the monitoring and improvement of market performance. It is suitable for setting up or existing micro and small businesses or a department in a larger organisation.


Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

BSBSBM403A Promote the business

Elements:

1. Develop marketing strategies

2 Determine a marketing mix for the business

3. Implement marketing strategies

4. Monitor and improve marketing performance


Learning Outcomes

In this course, you learn through:
1. In-class activities:

  • lectures
  • teacher directed group activities/projects
  • class exercises to review discussions/lectures
  • peer teaching and class presentations
  • group discussion
  • class exercises to review discussions/lectures
  • studio work.
2. Out-of-class activities include:
  • practical exercises
  • reading articles and excerpts
  • preparing for discussion
  • project work
  • independent research.
You are expected to manage your learning and undertake an appropriate amount of out-of-class independent study and research and industry guests speak about professional practice.


Overview of Assessment

Assessment requires you to be able to demonstrate ability to:

  • Develop marketing strategies
  • Determine a marketing mix for the business
  • Implement marketing strategies
  • Monitor and improve marketing performance.
You will be required to submit the following pieces of evidence for your assessment portfolio.
  • Self promotional web page
  • Lecture and web page notes.