Course Title: Elements and principles of design

Part B: Course Detail

Teaching Period: Term1 2009

Course Code: GRAP5281

Course Title: Elements and principles of design

School: 340T Art

Campus: City Campus

Program: C5234 - Diploma of Visual Art

Course Contact : Ninna Cikoja

Course Contact Phone: +61 3 9925 4472

Course Contact Email:TAFEArt@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Phillip Allan
Email: phillip.allan@rmit.edu.au

Nominal Hours: 100

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This course develops the knowledge and skills required to extend artistic practice to explore and apply the principles of design to an artwork.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

VPAU013 Elements and principles of design

Element:

Develop and refine design solution

Performance Criteria:

1.1 Research and analyse information, ideas and approaches with consideration of intellectual property, moral rights and copyright requirements to assist in identifying and clarifying concept design needs.
1.2 Identify and prioritise main elements and design considerations
1.3 Examine technical aspects of the design concept
1.4 Appraise the aesthetics of the design
1.5 Develop design ideas based on initial research for discussion

Element:

Explore design elements and principles to inform concept

Performance Criteria:

2.1 Explore and experiment with a range of design solutions based on research and analysis
2.2 Test various design solutions using the elements and principles of design
2.3 Take account of particular safety or environmental issues associated with the use of different          techniques and media
2.4 Purpose design solution and present outcomes in a progressive and logical format
2.5 Evaluate the potential for new approaches based on capabilities of techniques already used
2.6 Adapt and use relevant ideas and approaches

Element:

Identify and evaluate appropriate process and techniques to achieve design

Performance Criteria:

3.1 Determine a design solution based on knowledge and understanding of different techniques
3.2 Consider and establish criteria for selecting techniques, tools, equipment, materials required for the production of concepts based on experimentation results
3.3 Select approach to work which meets established criteria
3.4 Refine design solution based on ongoing experimentation and feedback

Element:

Realise design solution

Performance Criteria:

4.1 Identify possible constraints of materials related to desired outcome
4.2 Identify range of potential techniques to achieve desired outcome
4.3 Identify the imposed design limitations
4.4 Produce prototype design using alternative methods and techniques
4.5 Evaluate protoype design in terms of conceptual vision/design solution
4.6 Identify design shortcomings
4.7 Identify approaches to overcome design shortcomings

Element:

Research for design solution ideas

Performance Criteria:

5.1 Select and apply the elements and principles of design to create design solution
5.2 Realise the design using techniques and media selected from research and experimentation to meet design solution
5.3 Evaluate and respond to the potential for changes in the use of techniques and experimentation to meet the design solution
5.4 Refine the design solution based on ongoing experiences with the production of the work
5.5 Use safe working practices throughout the production oft he work
5.6 Consider issues of presentation and take action accordingly


Learning Outcomes


This course will provide you with a focus on the acquisition of essential industry skills.

On completion of this course you will be able to:
•    Prepare and maintain physical resources for the production of artworks
•    Explore a range of design elements and principles both using traditional and digital techniques
•    Produce both traditional and digital images

You will also have an understanding of:
•    Occupational health and safety procedures
•    Physical properties and capabilities of the most commonly used materials
•    Techniques, materials and tools and the way they can be adapted and extended in the production of artworks
•    Approaches to artworks and the work of key practitioners
•    Elements and principles of design
•    Historical and theoretical contexts (introductory level)
•    Copyright, moral rights and intellectual property issues


Details of Learning Activities

Students complete Workshops and Projects that are both traditional (collage on paper, gouache on paper) and digital (Photoshop images)


Teaching Schedule

Week 1         Orientation
Week 2         Introduction : Overview of the Course
                        Workshop 1 : Computer Lab. Exercises
Week 3         Workshop 2 : Digital compositions
Week 4         Workshop 2 : Digital compositions
                     Project 1 : Unity and Balance in a Composition

Week 5         Project 1 : Unity and Balance in a Composition
Week 6         Project 1 : Unity and Balance in a Composition
Week 7         Project 2 : Shape and Interval
Week 8         Project 2 : Shape and Interval
Week 9         Project 2 : Shape and Interval
Week 10       Project 3 : Colour Harmony

Week 11       Project 3 : Colour Harmony
Week 12       Project 3 : Colour Harmony
Week 13       Project 3 : Colour Harmony
Week 14       Workshop 3 : Colour space
Week 15       Workshop 3 : Colour space
Week 16       Project 3 : Colour Harmony
Week 17        Assessment
Week 18        Assessment


Learning Resources

Prescribed Texts


References

Gage, John ‘Color in Art'

Itten, Johannes ‘The Elements of Colour’

Lauer, David A. & Pentak, Stephen ‘Design Basics’ 

Weinmann, Elaine & Lourekas, Peter  ‘Photoshop CS4’- Visual Quickstart Guide 


Other Resources


Overview of Assessment

To demonstrate competency in this course, you will need to complete the following evidence of assessment to a satisfactory standard. You will receive feedback on all assessment. On completion of this course, you will receive graded assessment.

Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge.

The ability to apply the elements and principles of design and which:
•    demonstrates an ability to experiment and explore a design concept
•    demonstrates an ability to identify and evaluate appropriate process and techniques to achieve a design solution 
•    demonstrates a command of selected advanced techniques which are consistent with the conceptual vision
•    demonstrates a knowledge of materials and tools (both traditional and digital) and how they are used and extended
•    work must reflect consistent interaction with tutors in the studio in order to be considered for assessment


Assessment Tasks

Folio of Workshops / Projects / and Design Workbook


Assessment Matrix

Assessment EvidenceElementEssential SkillsEssential KnowledgeCritical Aspects
Elements and Principles workbook Research for design solution ideas

Explore design elements and principles to inform concept

Develop and refine design solution

Identify and evaluate appropriate process and techniques to achieve a visual art design
design technology and techniques as related to area of specialisation Knowledge of the formal elements and principles of design and their specific application to the visual arts

knowledge of the design process

aesthetics of design

appropriate design language and terminology

characteristics of a visual art design and how the elements interact with each other 
The ability to apply the elements and principles of design and which:

•    demonstrates an ability to experiment and explore a visual art design concept
 
•    demonstrates an ability to identify and evaluate appropriate process and techniques to achieve design solution
Elements and Principles FolioExplore design elements and principles to inform a concept

Develop and refine a design solution

Identify and evaluate appropriate process and techniques to achieve a visual art design

Realise design solution
the physical properties and capabilities of the range of materials, tools and equipment (both traditional materials and computer) used in the specialisation area knowledge of the formal elements and principles of design and their specific application to the visual arts

knowledge of the design process

aesthetics of design

appropriate design language and terminology

characteristics of a design and how the elements interact with each other 

the physical properties and capabilities of the range of materials, tools and equipment (both traditional materials and computer) used in the specialisation area
demonstrates an ability to experiment and explore a visual art design concept
 
demonstrates an ability to experiment and explore a visual art design concept

demonstrates a command of selected advanced techniques which are consistent with the conceptual vision
 
demonstrates a knowledge of materials and tools and how they are used and extended
Group TutorialIdentify and evaluate appropriate process and techniques to achieve design organisational and legislative occupational health and safety procedures in relation to specialisation area

awareness of copyright, moral rights and intellectual property issues

environmental issues associated with the tools and materials used in specialist area

the physical properties and capabilities of the range of materials, tools and equipment (both traditional materials and computer) used in the specialisation area
demonstrates an ability to identify and evaluate appropriate process and techniques to achieve design solution 

Course Overview: Access Course Overview