Course Title: Interpret and respond to a brief

Part B: Course Detail

Teaching Period: Term1 2012

Course Code: GRAP5289C

Course Title: Interpret and respond to a brief

School: 340T Art

Campus: City Campus

Program: C5234 - Diploma of Visual Art

Course Contact : Ninna Cikoja

Course Contact Phone: +61 3 9925 4472

Course Contact Email:TAFEArt@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Fiona Hillary
fiona.hillary@rmit.edu.au

Nominal Hours: 15

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This course describes the skills and knowledge required to interpret and respond to a brief through the production of public art works. The course is holistic in nature and focuses on the overall work process to meet the requirements of a brief and wherever work is prescribed by a commissioning agent/client.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVDES05A Interpret and respond to a brief

Element:

1. Interpret the brief
1.1 Correctly interpret the specifications of the brief 
1.2 Establish and clarify the user or client for the proposed product/service to inform design decisions
1.3 Identify and clarify specifications, parameters or constraints of the brief in consultation with relevant
colleagues 
1.4 Source and evaluate information pertinent to the brief

Performance Criteria:

1.1 Correctly interpret the specifications of the brief 
1.2 Establish and clarify the user or client for the proposed product/service to inform design decisions
1.3 Identify and clarify specifications, parameters or constraints of the brief in consultation with relevant
colleagues 
1.4 Source and evaluate information pertinent to the brief

Element:

2. Develop and refine the design concept
2.1 Develop the initial design concept consistent with the parameters of the brief
2.2 Evaluate and explore options for refining the concept to best meet the parameters of the brief
2.3 Refine options and select the approach which best meets the requirements of the brief

Performance Criteria:

2.1 Develop the initial design concept consistent with the parameters of the brief
2.2 Evaluate and explore options for refining the concept to best meet the parameters of the brief
2.3 Refine options and select the approach which best meets the requirements of the brief 

Element:

3. Liaise with client
3.1 Agree on the communication process and the frequency of communication with the client
3.2 Present concepts for work at appropriate stages during the design process as required
3.3 Pro-actively seek and act on feedback from the client
3.4 Agree on concept for work which complies with the brief

Performance Criteria:

3.1 Agree on the communication process and the frequency of communication with the client
3.2 Present concepts for work at appropriate stages during the design process as required
3.3 Pro-actively seek and act on feedback from the client
3.4 Agree on concept for work which complies with the brief

Element:

5. Complete the production of the work
5.1 Collect and/or organise required components for the work
5.2 Produce or monitor the production of work ensuring all parameters of the brief are met
5.3 Accurately document the work progress in a format appropriate to the nature of the design and requirements of the brief
5.4 Seek client approval for work where appropriate

Performance Criteria:

5.1 Collect and/or organise required components for the work
5.2 Produce or monitor the production of work ensuring all parameters of the brief are met
5.3 Accurately document the work progress in a format appropriate to the nature of the design and requirements of the brief
5.4 Seek client approval for work where appropriate

Element:

4. Plan the production of the work
4.1 Identify all components required to produce the work
4.2 Assess technical requirements associated with production using specified guidelines
4.3 Identify and consult with any support services required for the production of the work
4.4 Document work flow consistent with the concept for the brief

Performance Criteria:

4.1 Identify all components required to produce the work
4.2 Assess technical requirements associated with production using specified guidelines
4.3 Identify and consult with any support services required for the production of the work
4.4 Document work flow consistent with the concept for the brief 


Learning Outcomes


As part of a series of studio based projects, you will learn how to interpret a brief, source information pertinent to the brief, and to respond to the brief within its parameters to produce a public art work. You will also gain skills in relevant documentation methods as well as a range of communication skills in relation to the client liaison process.

In this course, you learn through:
1.  In-class activities:

  • lectures
  • teacher directed group activities/projects
  • class exercises to review discussions/lectures
  • peer teaching and class presentations
  • group discussion
  • class exercises to review discussions/lectures
  • studio work
2. Out-of-class activities include:
  • practical exercises
  • reading articles and excerpts
  • preparing for discussion
  • project work
  • independent research

You are expected to manage your learning and undertake an appropriate amount of out-of-class independent study and research and industry guests speak about professional practice.


Details of Learning Activities

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PSPPM401B/BUSM6307C  Design Simple Projects / CUVDES05A/GRAP5289C  Interpret and respond to a brief / CUVVSP48A/VART6094C  Research nd experiment with techniques to produce public art / CUVCRS02A/GRAP5288C  Select Sites and Plan Work

As part of a series of studio based projects, you will learn how to detail requirements, write recommendations and prepare plans that require a level of precision about their public art project. You will understand the roles and responsibilities of stakeholders or team members as well as apply a range of communication styles to suit different audiences and purposes. You will gain skills in using project management tools; negotiate time lines and applying workplace safety procedures in line with project planning requirements.


Teaching Schedule

Week 1
Introduction to unit.
What is public art? 
Practice note:  documentation critical
Ready for Action task 1 – Exploring Material Briefing

Week 2
Sanctioned Public Art:
Laneways Tour – City of Melbourne
Ready for Action task 1 – Group Work

Week 3
Unsanctioned Public Art:
Street Art Tour – Doyle
Ready for Action task 1 – Report back

Week 4
Public Art online resources –
ACMI 15 seconds – Upload Ready for Action Task 1 compilation.

Week 5
Temporary art
Performance art&hellip;relational aesthetics
Ready for action Task 2:  Exploring Relational Aesthetics – Briefing

Week 6
Art/Craft activism
Ready for action Task 2:  Exploring Relational Aesthetics – Site analysis/Responding to space

Week 7
Memorials/contemporary and historical:
Field trip to various sites
Ready for action Task 2:  Exploring Relational Aesthetics – Group Work

Week 8
Public Holiday
Mid-semester break

Week 9
Environmental art in the urban context
Ready for action Task 2:  Exploring Relational Aesthetics – Group Work

Week 10
The corporate condition of public space
Ready for action Task 2:  Exploring Relational Aesthetics – Presentations

Week 11
Exploring Projection
Practice Notes:  Site Analyses
GPF briefing and site analysis

Week 12
GPF – Site Analysis

Week 13
GPF – Concept Development

Week 14
GPF – Concept Development

Week 15
GPF – Testing projections/Curatorial Critique of projections
Assessment preparation/submission

Week 16
Assessment preparation

Week 17
Assessment


Learning Resources

Prescribed Texts


References


Other Resources

Assessment of this course requires access to the materials resources and equipment needed to interpret the brief, source information pertinent to the brief and to respond to the brief within its parameters.


Overview of Assessment

Assessment may incorporate a range of methods to assess performance and the application of essential underpinning knowledge, and might include:

  • evaluation of design documentation and completed
  • work undertaken by the candidate
  • case studies to assess ability to adapt approaches
  • to different situations
  • questioning and discussion
  • written or verbal reports
  • review of portfolios of evidence
  • third party workplace reports of performance by the
  • candidate

You must demonstrate an understanding of all elements of the competencies in order to be deemed competent.  Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.  
You will be assessed by a practical demonstration of skills and knowledge through the interpretation of and response to a brief to produce work which complies to the parameters of the brief.


Assessment Tasks

To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.

Assessment Tasks

1. Assessment title: Ready for Action – Task 1: Exploring material&#8232;Description: Present documentation of Task 1
Semester:  S1
Week: 3

&#8232;2. Assessment title: Ready for Action – Task 2: Exploring Relational Aesthetics&#8232;Description: Present documentation of Task 2
Semester:  S1
Week: 10

3. Assessment title: GPF: Concept Presentation
Description: Present concept for GPF
Semester:  S1
Week: 15

4. Assessment title: Tutorial Presentations
Description: Present on a Public Artwork/Artist of your choosing.  Outline the work/artist.  Share images.
Semester:  S1
Week: 5-17

5. Assessment title: Folio:
Description: Site analyses/Concepts/
Ready for Action 1/2 Documentation
Field trip reports: images/notes, critique of works
Semester:  S1
Week: 17

6. Visual Diary:
Description: Your visual diary should be a living document that provides insights to you influences, your ideas and how they impact your practice.
Semester:  S1
Week: 17


Assessment Matrix

Assessment TaskElementsPerformance CriteriaUnderpinning skills and knowledgeCritical aspects of evidence
1. Assessment title: Ready for Action – Task 11/21.1-1.4
2.1-2.3
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Assessment must include evidence of the following knowledge and skills:

  • terminology used in a brief
  • the format of a brief typically used in the relevant sector
  • a range of documentation methods relevant to the sector of work
  • a range of communication skills in relation to the client liaison process
  • copyright, moral rights and intellectual property
  • issues and legislation and their relevance to the design industry
  • literacy skills sufficient to interpret a brief and to source and evaluate information pertinent to the brief
The following evidence is critical to the judgement of competence in this course:
  • interpretation of and response to a brief to producework which complies to the parameters of the brief.
 
2. Ready for Action – Task 2 Concept presentation/Site Analysis1/21.1-1.4
2.1-2.3
  
3. Ready for action Task 2:  Exploring Relational Aesthetics:
Documentation presentation
2/3
2.1-2.3
3.1-3.4
  
4. GPF Concept Presentation
Description: Present Concept
4/54.1-4.4
5.1-5.4
  
5. Folio:1-41.1-1.4
2.1-2.3
3.1-3.4
4.1-4.4
5.1-5.4
  

Other Information

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Feedback 

You will receive verbal and written feedback by teacher on your work.  This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.

 

Plagiarism

RMIT has a strict policy on plagiarism. Please refer to the website for more information on this policy.

 

Special consideration Policy (Late Submission)

All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.

Please refer to the following URL for extensions and special consideration:

http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;

Course Overview: Access Course Overview