Course Title: Develop concept visuals
Part A: Course Overview
Program: C5235
Course Title: Develop concept visuals
Portfolio: DSC
Nominal Hours: 45.0
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG5867C |
City Campus |
TAFE |
320T Design (TAFE) |
Face-to-Face |
Term2 2011 |
Course Contact: Tim McCarthy
Course Contact Phone: +61 3 9925 4819
Course Contact Email: design.tafe@rmit.edu.au
Course Description
Provides advanced illustrative and rendering skills required by the VM Industry to produce accurate visual representations of proposed product presentations, displays, exhibitions and events.
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
National Competency Codes and Titles
National Element Code & Title: |
SIRRMER011A Develop concept visuals |
Elements: |
1. Research and produce a variety of rendered finishes |
2. Produce design alternative concepts |
|
3. Present concept visuals |
Learning Outcomes
Required skills:
The following skills must be assessed as part of this unit:
• interpersonal communication skills to:
• present verbally to client through clear and direct communication
• share information
• use language and concepts appropriate to cultural differences
• use and interpret non-verbal communication
• negotiating design briefs with internal managers or external clients
• written presentation skills
• analysis and interpretation of client specifications
• producing rendered illustrations
• design skills.
Required knowledge:
The following knowledge must be assessed as part of this unit:
• rendering materials and media
• current retail shop fitting and facade design
• industry concept visual presentation standards.
Overview of Assessment
• a two-dimensional visual portfolio using a broad range of visual merchandising related illustrative techniques in response to each project specification
• written and verbal supporting presentations and reports where relevant.