Course Title: Develop concept visuals

Part A: Course Overview

Program: C5235

Course Title: Develop concept visuals

Portfolio: DSC

Nominal Hours: 45.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


320T Design (TAFE)


Term2 2011

Course Contact: Tim McCarthy

Course Contact Phone: +61 3 9925 4819

Course Contact Email:

Course Description

Provides advanced illustrative and rendering skills required by the VM Industry to produce accurate visual representations of proposed product presentations, displays, exhibitions and events.

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

SIRRMER011A Develop concept visuals


1.  Research and produce a variety of rendered finishes

2.  Produce design alternative concepts

3.  Present concept visuals

Learning Outcomes

Required skills:

The following skills must be assessed as part of this unit:
• interpersonal communication skills to:
• present verbally to client through clear and direct communication
• share information
• use language and concepts appropriate to cultural differences
• use and interpret non-verbal communication
• negotiating design briefs with internal managers or external clients
• written presentation skills
• analysis and interpretation of client specifications
• producing rendered illustrations
• design skills.

Required knowledge:
The following knowledge must be assessed as part of this unit:
• rendering materials and media
• current retail shop fitting and facade design
• industry concept visual presentation standards.

Overview of Assessment

• a two-dimensional visual portfolio using a broad range of visual merchandising related illustrative techniques in response to each project specification
• written and verbal supporting presentations and reports where relevant.