Course Title: Demonstrate merchandising and category presentation skills

Part A: Course Overview

Program: C5235

Course Title: Demonstrate merchandising and category presentation skills

Portfolio: DSC

Nominal Hours: 90.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG5874C

City Campus

TAFE

320T Architecture & Design

Face-to-Face

 Term2 2012

Course Contact: Justin Compton and Sue Robinson

Course Contact Phone: +61 3 9925 4678

Course Contact Email: justin.compton@rmit.edu.au


Course Description

This unit requires the team member to produce comprehensive working plans and safely build a range of displays selecting styles and composition that best promote the merchandise category. It involves the application design, planning and construction skills and knowledge in retail settings to accepted OHS standards.


Pre-requisite Courses and Assumed Knowledge and Capabilities

none



National Competency Codes and Titles

National Element Code & Title:

SIRXMER007A Demonstrate merchandising and category presentation skills

Elements:

Dress merchandisers.

Produce colour blocked presentations of store interiors.

Produce comprehensive working plans.
 

Produce strategically designed visual presentations for a range of merchandise categories.

Learning Outcomes

Required skills:

 

  • demonstrate adherence t safe working practices
  • interpersonal communication skills to:
    • approach relevant store personnel for product for use in displays according t store procedures
    • evaluate finished visual presentations in conjunction with relevant team members through clear and direct communication
    • ask questions t identify and confirm requirements
    • use language and concepts appropriate t cultural differences
    • use and interpret non-verbal communication
    • use effective visual merchandising illustration skills
       
  • effectively colour block store interiors
  • effectively display merchandise
  • apply analytical and decision-making skills

Required knowledge:

  • characteristics of and purpose of merchandising in both visual merchandising and retail operations
  • role of merchandising in the retail industry
  • business’s target market and its impact on visual merchandising
  • application of consumer demographics and psychographics
  • lifestyle merchandising
  • dealing with internal or external groups and individuals with regard t visual merchandising applications
  • relevant OHS provisions
  • relevant legislative provisions


Overview of Assessment

Evidence of the following
 

  • comprehensive working plans on the presentation and merchandising of product categories, including colour blocked store interiors
  • strategically designed and produced visual displays for a range of product categories
  • individual visual displays, including examples of each of the following styles:
    • basic
    • classic
    • traditional
    • designer
    • contemporary
    • lifestyle