Course Title: Design and produce merchandising and in-store presentations

Part A: Course Overview

Program: C5235

Course Title: Design and produce merchandising and in-store presentations

Portfolio: DSC

Nominal Hours: 90.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG5876C

City Campus

TAFE

320T Design (TAFE)

Face-to-Face


Course Contact: Justin Compton and Sue Robinson

Course Contact Phone: +61 3 9925 4678

Course Contact Email: justin.compton@rmit.edu.au


Course Description

This unit requires the team member to apply knowledge of research and fixture and display systems and store design to
analyse retail outlet or specific store area merchandising requirements and develop plans for merchandising and in store
presentations in response to client briefs.


Pre-requisite Courses and Assumed Knowledge and Capabilities

none



National Competency Codes and Titles

National Element Code & Title:

SIRRMER017A Design and produce merchandising and in-store presentations

Elements:

1. Research fixturing systems.

2. Conduct merchandising analysis.

3. Develop merchandising plans.

4. Research, obtain and maintain mannequins

5. Develop fashion presentations.

6. Develop fabric presentations.


Learning Outcomes

Required skills:

The following skills

  • interpersonal communication skills to:
  • identify and negotiate parameters of a brief
  • negotiate specific client needs through clear and direct communication
  • ask questions to identify and confirm requirements
  • share information
  • use language and concepts appropriate to cultural differences
  • use and interpret non-verbal communication
  • creative thinking skills
  • design application
  • illustration skills
  • report writing skills
  • analytical skills
  • fabric draping and folding skills

Required knowledge:

The following knowledge

  • the elements and principles of design
  • 20th century store design trends
  • contemporary store design issues
  • commercially available fixtures, fittings and store display equipment, including styles,
  • purchase prices, hire prices and methods of presentation of store mannequins copyright and intellectual property issues and legislation, and their impact on design
  • practice
  • the psychological and marketable characteristics of colour in visual merchandising


Overview of Assessment

Evidence of the following

  • research leading to the identification and application of merchandising fixtures and fittings
  • a merchandising analysis in response to client requirements
  • wall and floor fixture and merchandising plans that meet industry standards and address the specific needs of the retail outlet
  • a current file of styles, purchase prices, hire prices and methods of presentation of store mannequins determined through research and visits to industry suppliers
  • an illustrated report on the process of remerchandising a store’s product
  • a range of fashion presentations using selected male and female mannequins
  • strategic visual presentations for fabric displays
  • answers to questions on standard procedures for the care, maintenance and storage of mannequins.