Course Title: Produce retail visual illustrations

Part B: Course Detail

Teaching Period: Term1 2012

Course Code: MKTG5860C

Course Title: Produce retail visual illustrations

School: 320T Design (TAFE)

Campus: City Campus

Program: C5235 - Diploma of Visual Merchandising

Course Contact : John Owe Young

Course Contact Phone: +61 3 9925 4717

Course Contact

Name and Contact Details of All Other Relevant Staff

This course is delivered in conjunction with Develop Concept Visuals.

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit encompasses the skills and knowledge required to produce simple visual representations of proposed product presentations and display exhibitions.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER005A Produce retail visual illustrations


2. Produce images of objects and interiors.

Performance Criteria:

2.1 Utilise different drawing techniques to produce drawings
that enhance a given product or retail image.
2.2 Produce illustrations depicting design alternatives for retail
facade refurbishment.
2.3 Develop concept visuals for corporate trade shows and
exhibitions to meet client brief.
2.4 Produce rendered visuals depicting a series of


3. Produce interior and exterior colour schemes.

Performance Criteria:

3.1 Present concept visuals in a two-dimensional visual
3.2 Make written or verbal presentations in support of a visual
portfolio where appropriate


4. Produce colour schemes.

Performance Criteria:

  4.1produce assorted colour schemes for retail environments


5. Produce quick sketches.

Performance Criteria:

5.1 Produce quick sketches of assorted retail environments, interiors ,events etc.


1. Produce product illustrations. 

Performance Criteria:

Select suitable render materials and media to depict the
image required by the client.
1.2 Produce rendered simulations of plastic, reflections,
timber, glass, fabric and stone where relevant to the
project specification

Learning Outcomes

The following skills
• hand-drawn in-perspective sketching
• use of tone, colour and surface in sketch illustrations.
• colour planning and blocking in retail visual merchandising design concepts.
• the elements and principles of design

Details of Learning Activities

Learning activities 
You will learn how to render a broad variety of finishes and techniques which will be used to simulate assorted materials and finishes in a variety of concept visuals.
Brief 1. 

You will render a range of given fittings and fixtures using a variety of techniques.

Brief 2. 

You will be required to draw and render an Exhibition Stand working from a given brief.
Individual components such as floor sections are to be illustrated as directed simulating the range of finishes used on the stand ie/ glass ,timber, tiles etc.

Brief 3. 

You will be required to complete or re-draw a store that has been partially drawn in perspective using drafting techniques. Changes may be made depending on what lifestyle or merchandise is to used.

Specific details presented in the final presentation consists of 4 separate panels.

1. interior view, including human figures. 2. Store front view, including mall floor and ceiling.

3. illustrated floor plan. 4. sample board including the legend.

Teaching Schedule

Teaching Schedule

1 Basic forms, cubes ,cones , spheres

Marker application to create 3D effects , reflections and shadows. 1.1
Marker application , solid finishes 50%overlap and
Directional applications.

1.1 1.2
3 Marker blending, coloured papers .
Students will be given pre-drawn fixtures for this exercise. 2.
Timber finishes using mixed media, yet mostly marker.
How to achieve highlights, timber joins grain.
Demonstrate the copic texture board.
Students will be given pre-drawn objects to practice on.
1.1 1.2 2.3
5 Metal finishes , glass techniques, carpet finishes.
Tiles ,joins and highlights. 1.1 1.2 2.3
6 Students will complete a partially drawn exhibition stand.
Working from given floor plans , students will add additional components., this is a 2pt. perspective, students will apply finishes as indicated. 1.3 3.2 3.3
7 Ongoing drawing and illustration of the exhibition stand, human figures need to be included. 1. 3.2
8 As above , demonstration of decorative background treatments. 1.3 2.4 3.2
9 Exhibition stand should be complete today. 1.1 1.2 1.
10 Demonstration of lighting techniques , mall floor treatments.
Using a partially drawn store from perspective /drafting
Students will complete and or re-design the store which will be located in a shopping mall.
11 Ongoing drawing and re-design of store, students will need to consider adjacent stores , mall floors ,ceilings etc.
12 ongoing
Further demonstration of surface finishes, how to cut and paste fixtures and fittings , add highlights and reflections.
Timber ,glass ,tiles etc.
(remind students to collect samples of materials )
2.2 3.1 2.4 3.1
14 Illustrated floor plan, include fittings, fixtures, interior walls, doors, tile ,timber ,carpets 1.1 1.2 2.1 2.2 2.3 2.4
15 Work on sample boards, should be complete today 3.1 3.2
16 Hand in work today.

Elements from the units addressed each week

Learning Resources samples of previous works. Fashion illustration Albums 50,s 60,s and other recent works.
Prescribed Texts
References google search fashion Illustrators

Overview of Assessment
.developing project briefs
Assessment Tasks
Critical aspects for assessment and evidence required to demonstrate competency in this unit.
Evidence of the following is essential.

examples of accurate representational images of selected objects and interiors
colour schemes to suit specific visual merchandising promotional themes
quick marker sketches

Assessment Matrix
Will help you to see how the assessment tasks relate to the elements and the skills and knowledge needed to achieve competency in this course.
Produce retail visual illustrations ASSESSMENT 1
Elements 2.
Elements 3. ASSESSMENT 2
Elements 1.
Elements 2. ASSESSMENT 3
Elements 1, 2,3
Elements 1,4,5. ASSESSMENT 5
Elements. 1,2,5

Learning Resources

Prescribed Texts


Other Resources

Overview of Assessment

• Developing project brief
• Portfolio presentations
• Application of technical skills
Assessment Tasks
Brief 1 Proportion, product and figures.
Brief 2 Tone and light.
Brief 3 Line and composition.
Brief 4 Colour and product illustrations.
Brief 5 Retail illustrations.
Brief 6 Fashion /editorial illustrations.
Brief 7 Promotional illustrations.
• All briefs are evenly weighted and the marks averaged out at the completion of the unit

Assessment Tasks

Assessment tasks.
Critical aspects for assessment and evidence required to demonstrate competency in this unit must be undertaken. 
Evidence of the following is essential.
. a two dimensional folio using a broad range of visual merchandising illustrative techniques in response to each related project specification.
. written and verbal supporting presentations and reports where relevant.

Assessment Matrix

Assessment Matrix
Will help you to see how the assessment tasks relate to the elements and the skills and knowledge needed to achieve competency in this course.

Competency code and title
WRRVM9A develop concept visuals Assessment 1
1.1 1.2 2 Assessment 2
1 1.1 1.2 2 2.2 2.3 3 Assessment 3
1.1 1.2 1.3 2.1 2.2 3
Assessment 4

1 , 2, 2.1 2.2 2.3 3

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