Course Title: Present products

Part B: Course Detail

Teaching Period: Term2 2012

Course Code: MKTG5866C

Course Title: Present products

School: 320T Design (TAFE)

Campus: City Campus

Program: C5235 - Diploma of Visual Merchandising

Course Contact : Sue Robinson and Justin Compton

Course Contact Phone: +61 3 9925 4672

Course Contact

Name and Contact Details of All Other Relevant Staff

Justin Compton

Nominal Hours: 45

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit describes the performance outcomes, skills and knowledge required to present a variety of products in retail, exhibition and photo styling settings.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRXMER006A Present products


Maintain and use a display tool kit.

Performance Criteria:

1 Maintain a fully stocked display tool kit and tools in working order.
2 Use tools according to OHS requirements and manufacturer instructions.


Produce a range of product presentations.

Performance Criteria:

1 Generate ideas for the display using creative thinking techniques.
2 Test ideas against display objective and organisational requirements.
3 Discuss display options with relevant personnel.
4 Develop product storyline and access merchandise, materials and equipment.
5 Create effective groupings using suspension and under-staging techniques.
6 Review and refine display and refinements as required in line with display objective.
7 Observe safety procedures at all times during construction and placement of display.


Produce and suspend simple styrene shapes and display cards.

Performance Criteria:

1 Styrene cutting, painting and design techniques suitable for multi-purpose displays are applied to industry standard.
2 Hang styrene shapes and display cards in both horizontal and vertical formats as designated by their design.
3 Use industry standard pinning and nylon knotting techniques to suspend vertical and horizontal shapes.
4 Consistently follow relevant OHS procedures.


Produce simple displays.


Performance Criteria:

1 Produce product displays to show purposefully designed groupings.
2 Ensure groupings clearly reflect display form, shape, composition and depth.
3 Demonstrate design principles of flow, unity, harmony and depth in displays.
4 Use colour and texture to enhance displays.
5 Create displays using self-built and commercially supplied risers.
6 Adhere to workplace safety procedures with regard to the construction of visual displays.

Learning Outcomes

Required Skills: 

  • creative thinking skills
  • interpersonal communication skills to:
    • communicate display ideas to others through clear and direct communication
    • use language and concepts appropriate to cultural differences
    • use and interpret non-verbal communication
  • effectively displaying merchandise

Required knowledge:

  • display fundamentals
  • design principles
  • principles of grouping and product placement
  • the audience for the display and what the display needs to communicate
  • organisational requirements in terms of product display

Details of Learning Activities

You will participate in a range of learning activities in the unit, including; lectures, demonstrations, off site visits, research projects, team projects, supervised studio activities.

Some activities will include a self directed learning approach. Self directed learning refers to organised activities that students undertake independently, either as individuals or with other students in the group that may be supervised by the teacher. This can include workplace research, library assignments, field work and work placements.

Teaching Schedule

Please refer to the course myRMIT site for weekly teaching schedule.

A hardcopy teaching schedule will be handed out in the first session, if you miss the first session please email the teacher for this document.

Learning Resources

Prescribed Texts


Other Resources

RMIT will provide you with resources and tools for learning in this course through our online system

Overview of Assessment

Evidence of the following is essential:

  • styrene shapes produced and suspended in vertical and horizontal formats
  • display cards suspended in vertical and horizontal formats
  • visual displays incorporating suspension and under-staging techniques for a range of product categories
  • individual visual displays to demonstrate the effective use of colour and the application of design principles of flow, unity and depth in their composition and grouping
  • adherence to safe working practices

Assessment Tasks

Assessment tasks are outlined in detail on your course myRMIT site and a hard copy will be given in class in the first session.

You will complete a range of exercises and assignments that will be used to assess all 3 competencies. You will receive a C/NYC and some assignments and displays will also be given a graded mark.

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency.   Assessment Matrix is outlined in detail on your course myRMIT site and a hard copy will be given  in class in the first session

Other Information

Assessment is ongoing throughout the semester. Students must be assessed as competent for all competency elements in order to be assessed as ‘Competent’ for the competency.

Students will give themselves the best chance of being assessed as ‘competent’, if they complete all the work requirements, and submit them for assessment within the scheduled period. 

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration:

Course Overview: Access Course Overview