Course Title: Maintain display lighting and brief lighting designers

Part B: Course Detail

Teaching Period: Term1 2012

Course Code: MKTG5869C

Course Title: Maintain display lighting and brief lighting designers

School: 320T Design (TAFE)

Campus: City Campus

Program: C5235 - Diploma of Visual Merchandising

Course Contact : Samuel Falanga

Course Contact Phone: +61 3 99254670

Course Contact Email:samuel.falanga@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

none

Course Description

This unit requires you as a team member to apply knowledge to
review, evaluate and report on the effectiveness of lighting
designs and applications, and to facilitate regular maintenance and
repair according to OHS requirements and store procedures. It
further requires you to develop and communicate
lighting applications and technology requirements to designers.
As a frontline visual merchandiser you are responsible for this role.

This unit unit is delivered and assessed in conjunction with MKTG5870C and MKTG5871C


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER012A Maintain display lighting and brief lighting designers

Element:

1. Maintain existing lighting.
2. Adjust and redirect lighting to enhance displays.
3. Brief a designer.

Performance Criteria:

1.1 Identify and analyse current display lighting locations and
types.
1.2 Identify faulty lighting and facilitate regular maintenance
and repair according to OHS requirements and store
procedures.
2.1 Ensure that lighting is fully operational and enhancing
display as required.
2.2 Adjust lighting for optimum display effects observing OHS
and store procedures.
3.1 Develop and communicate lighting application and
technology requirements for improved store ambience,
product enhancement and general lighting effectiveness.
3.2 Specify available budget.
3.3 Undertake interior and exterior lighting plan review with
team or designer and suggest modifications.
3.4 Consider and approve final plan.


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
 


Details of Learning Activities

Learning Activities

Learning activities will include field research, observation of existing retail environments, case studies, lectures, tutorials, team exercises and industry visits.


Teaching Schedule

Week

Topic 
1Orientation 
2introduction 
3Branding 
4Materials 
5Presentation 1 
6Target Markets 
7Sustainability considerations 
8Materials Structure 
9Presentation 2  
10Pop up Retail 
11What is light 
12Senses marketing 1 Scent 
133 lighting types 
14Ambience, Image, lighting 
15Presentation 3  
16The Store Front 
17Lighting Planning 
18Senses marketing 2 Music 
19Self directed learning 
20Presentation 4 
21Site measure 
22Brief lighting designers 
23self directed learning 
24presentation 5 
25Fixture & Merchandise layout 
26Self directed learning 
27Presenting design concepts 
28self directed learning 
29Presentation 6 
30                                         Presentation 6


Learning Resources

Prescribed Texts

Title:Human dimension & interior space : a source book of design reference standards / by Julius Panero and Martin Zelnik.
Author:Panero, Julius.
Other Author(s):Zelnik, Martin, 1939-
Publisher:New York : Whitney Library of Design, 1979.
ISBN:0823072711 :
Description:320 p. : ill. ; 31 cm.
Format:BookSubjects:Architecture--Human factors.
Interior decoration--Human factors.
Anthropometry--Tables.
Notes:Includes index.
Bibliography: p. 316-317.

0823072711 :


References


Other Resources

Commercial Supplier catalogues

Creative design resources including websites, magazines and books 


Overview of Assessment

 Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:

  • evaluating and reporting on effectiveness of lighting
    designs and applications
    • documentary evidence of consultative and liaison
    processes with lighting designers and other relevant store
    staff
    • observation of relevant OHS provisions
    • systems developed to monitor and maintain display
    lighting.

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers. http://mams.rmit.edu.au/kh6a3ly2wi2h1.pdf


Assessment Tasks

1. Company Audit
Conduct a review of an existing reatil store

2. Resource File

Source general and technical information relating to the retail Industry and compile into an accessible file


3. KD Merchandiser design

Design an easily transportable knock down merchandiser for a given product

4. Pop Up Shop

Design a ’pop up’ shop for a given brand

5. Window Display

Plan and implement a lighting solution for a window display

6. Shopfront

Plan and Design a shop front for a given brand including the display elements

7. Vacant Site Redesign

Using a vacant site that will be visited and inspected, Plan and design a new fitout to suit a given brand.


Assessment Matrix

An assessment rubric is available on the RED blackboard site.
Go to the RMIT website - students / learning hub / RED / course guide / Assessment rubric

Other Information

Please note that this competency will be delivered in conjunction with ’Design and produce store plans and floor layouts MKTG 5870C’ and ’Design merchandisers MKTG 5871C’ as a course titled Retail experience design (RED)

Course Overview: Access Course Overview