Course Title: Design and produce store plans and floor layouts

Part B: Course Detail

Teaching Period: Term1 2012

Course Code: MKTG5870C

Course Title: Design and produce store plans and floor layouts

School: 320T Design (TAFE)

Campus: City Campus

Program: C5235 - Diploma of Visual Merchandising

Course Contact : Sam Falanga

Course Contact Phone: +61 3 9925 4670

Course Contact Email:sam.falanga@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 90

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

none

Course Description

This unit requires the team member to apply knowledge of store
design and fit-out to design and present proposed floor plans and
fit-outs for retail store settings.

This unit is delivered and assessed in conjunction with MKTG5869C and MKTG5871C


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER013A Design and produce store plans and floor layouts

Element:

1. Produce free floor layouts.
2. Design fit-outs for new and existing retail spaces.

Performance Criteria:

1. Produce free floor layouts. 1.1 Confirm planning brief according to client requirements.
1.2 Design floor layouts to scale, indicating all components
and how they interact with customers to create a total
store image.
1.3 Present plans, including analysis and rationale for layout,
safe and effective traffic flow, customer needs, image,
ambience and style using both verbal and written reports.
1.4 Ensure plans comply with relevant legislation and
regulations.
2. Design fit-outs for new
and existing retail spaces.
2.1 Accurately measure on-site and existing retail space.
2.2 Negotiate business target market, customer demographic,
style and desired ambience with client.
2.3 Present rendered visuals of proposed store facades.
2.4 Present fit-out plans, including analysis and rationale for
layout, traffic flow, customer needs, fixtures, fittings and
budget.
2.5 Design grid and free-flow plans to scale, and modified and
adapted to suit client briefs.
2.6 Take account of relevant standards, performance
benchmarks and specifications.
SIR07 Retail Services Training Package (Version 1) Date this PDF was generated: 24 November 2008
SIRRMER013A Design and produce store plans and floor layouts
Volume


Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
 


Details of Learning Activities

Learning Activities

Learning activities will include field research, observation of existing retail environments, case studies, lectures, tutorials, team exercises and industry visits.


Teaching Schedule

Week

Topic 
1Orientation 
2introduction 
3Branding 
4Materials 
5Presentation 1 
6Target Markets 
7Sustainability considerations 
8Materials Structure 
9Presentation 2  
10Pop up Retail 
11What is light 
12Senses marketing 1 Scent 
133 lighting types 
14Ambience, Image, lighting 
15Presentation 3  
16The Store Front 
17Lighting Planning 
18Senses marketing 2 Music 
19Self directed learning 
20Presentation 4 
21Site measure 
22Brief lighting designers 
23self directed learning 
24presentation 5 
25Fixture & Merchandise layout 
26Self directed learning 
27Presenting design concepts 
28self directed learning 
29Presentation 6 
30                                         Presentation 6


Learning Resources

Prescribed Texts

Title:Human dimension & interior space : a source book of design reference standards / by Julius Panero and Martin Zelnik.
Author:Panero, Julius.
Other Author(s):Zelnik, Martin, 1939-
Publisher:New York : Whitney Library of Design, 1979.
ISBN:0823072711 :
Description:320 p. : ill. ; 31 cm.
Format:BookSubjects:Architecture--Human factors.
Interior decoration--Human factors.
Anthropometry--Tables.
Notes:Includes index.
Bibliography: p. 316-317.

0823072711 :


References


Other Resources

Commercial Supplier catalogues

Creative design resources including websites, magazines and books 


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:

Evidence of the following is essential:
• analysis of the position of an existing store in relation to
neighbourhood, visibility, accessibility, landscaping,
customer profile
• draft retail store plans, including elevations and
companion axonometrics, and indicating architectural
features, facade, entrance, windows, signage,
landscaping
• presentation visuals of store facades
• free-flow and grid layouts showing, including
departments, fixtures, fittings, lighting, flooring etc. as
appropriate
• an analytical report that includes detailed specifications,
fittings and fixtures and promotional locations, with clear
justifications.


Assessment Tasks

1. Company Audit
Conduct a review of an existing reatil store

2. Resource File

Source general and technical information relating to the retail Industry and compile into an accessible file


3. KD Merchandiser design

Design an easily transportable knock down merchandiser for a given product

4. Pop Up Shop

Design a ’pop up’ shop for a given brand

5. Window Display

Plan and implement a lighting solution for a window display

6. Shopfront

Plan and Design a shop front for a given brand including the display elements

7. Vacant Site Redesign

Using a vacant site that will be visited and inspected, Plan and design a new fitout to suit a given brand.


Assessment Matrix

An assessment rubric is available on the RED blackboard site.

Go to the RMIT website - students / learning hub / RED / course guide / Assessment rubric

Other Information

Please note that this competency will be delivered in conjunction with ’Display lighting MKTG5869C’ and ’Design merchandisers MKTG 5871C’ as a course titled Retail experience design (RED)

Course Overview: Access Course Overview