Course Title: Design merchandisers
Part B: Course Detail
Teaching Period: Term1 2012
Course Code: MKTG5871C
Course Title: Design merchandisers
School: 320T Design (TAFE)
Campus: City Campus
Program: C5235 - Diploma of Visual Merchandising
Course Contact : Sam Falanga
Course Contact Phone: +61 3 9925 4670
Course Contact Email:firstname.lastname@example.org
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
This unit requires the team member to apply knowledge of
current design trends, the elements and principles of design,
target customers and merchandise to be displayed, and to
produce drawings and models of merchandisers in response to
This unit is delivered and assessed in conjunction with MKTG5870C and MKTG5869C
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title:
SIRRMER015A Design merchandisers
1. Determine functional requirements.
1. Place and arrange merchandise. 1.1 Unpack merchandise according to store policy and procedures and legislative requirements.
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
Learning activities will include field research, observation of existing retail environments, case studies, lectures, tutorials, team exercises and industry visits.
|10||Pop up Retail|
|11||What is light|
|12||Senses marketing 1 Scent|
|13||3 lighting types|
|14||Ambience, Image, lighting|
|16||The Store Front|
|18||Senses marketing 2 Music|
|19||Self directed learning|
|22||Brief lighting designers|
|23||self directed learning|
|25||Fixture & Merchandise layout|
|26||Self directed learning|
|27||Presenting design concepts|
|28||self directed learning|
Title:Human dimension & interior space : a source book of design reference standards / by Julius Panero and Martin Zelnik.
Commercial Supplier catalogues
Creative design resources including websites, magazines and books
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:
• sample analysis of a client brief and subsequent
identification of suitable materials
• examples of personally designed merchandisers
• colour schemes to suit specific visual merchandising
• answers to questions on retail image design.
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers. http://mams.rmit.edu.au/kh6a3ly2wi2h1.pdf
1. Company Audit
Conduct a review of an existing reatil store
2. Resource File
Source general and technical information relating to the retail Industry and compile into an accessible file
3. KD Merchandiser design
Design an easily transportable knock down merchandiser for a given product
4. Pop Up Shop
Design a ’pop up’ shop for a given brand
5. Window Display
Plan and implement a lighting solution for a window display
Plan and Design a shop front for a given brand including the display elements
7. Vacant Site Redesign
Using a vacant site that will be visited and inspected, Plan and design a new fitout to suit a given brand.
An assessment rubric is available on the RED blackboard site.
Go to the RMIT website - students / learning hub / RED / course guide / Assessment rubric
Please note that this competency will be delivered in conjunction with ’Display lighting MKTG5869C’ and ’Design and produce store plans and floor layouts MKTG 5870C’ as a course titled Retail experience design (RED)
Course Overview: Access Course Overview