Course Title: Design merchandisers

Part B: Course Detail

Teaching Period: Term1 2012

Course Code: MKTG5871C

Course Title: Design merchandisers

School: 320T Design (TAFE)

Campus: City Campus

Program: C5235 - Diploma of Visual Merchandising

Course Contact : Sam Falanga

Course Contact Phone: +61 3 9925 4670

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit requires the team member to apply knowledge of
current design trends, the elements and principles of design,
target customers and merchandise to be displayed, and to
produce drawings and models of merchandisers in response to
client briefs.

This unit is delivered and assessed in conjunction with MKTG5870C and MKTG5869C

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER015A Design merchandisers


1. Determine functional requirements.
2. Develop new design concepts.
3. Produce drawings and models.

Performance Criteria:

1. Place and arrange merchandise. 1.1 Unpack merchandise according to store policy and procedures and legislative requirements.
1.2 Place merchandise on floor, fixtures and shelves in determined locations according to OHS and other relevant legislative requirements.
1.3 Display merchandise to achieve a balanced, fully-stocked appearance and promote sales.
1.4 Identify damaged, soiled or out-of-date stock and take corrective action as required according to store procedure.
1.5 Place stock range to conform with fixtures, ticketing, prices or bar codes.
1.6 Rotate stock according to stock requirements and store procedure.
1.7 Ensure stock presentation conforms to special handling techniques and other safety requirements.

2. Prepare display labels and tickets. 2.1 Prepare labels and tickets for window, wall or floor displays according to store policy.
2.2 Prepare tickets using electronic equipment or neatly by hand according to store procedures.
2.3 Identify soiled, damaged, illegible or incorrect labels and tickets and take corrective action.
2.4 Use and maintain electronic ticketing and labelling equipment according to design specifications.
2.5 Store ticketing equipment in a secure location.

3. Place, arrange and display price labels and tickets. 3.1 Place labels and tickets visibly and correctly on merchandise.
3.2 Replace labels and tickets according to store policy.
3.3 Maintain correct pricing and information on merchandise according to store procedures, industry codes of practice and legislative requirements.

4. Maintain displays. 4.1 Reset and dismantle special promotion areas.
4.2 Assist supervisor in selection of merchandise for display.
4.3 Arrange and face up merchandise as directed and according to layout specifications and load-bearing capacity of fixtures.
4.4 Identify, reset or remove unsuitable or out-of-date displays as directed.
4.5 Identify optimum stock levels and replenish stock according to store policy.
4.6 Maintain display areas in a clean and tidy condition.
4.7 Remove excess packaging from display areas.

5. Protect merchandise. 5.1 Identify and apply correct handling, storage and display techniques according to stock characteristics and legislative requirements.

Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

Learning Activities

Learning activities will include field research, observation of existing retail environments, case studies, lectures, tutorials, team exercises and industry visits.

Teaching Schedule


5Presentation 1 
6Target Markets 
7Sustainability considerations 
8Materials Structure 
9Presentation 2  
10Pop up Retail 
11What is light 
12Senses marketing 1 Scent 
133 lighting types 
14Ambience, Image, lighting 
15Presentation 3  
16The Store Front 
17Lighting Planning 
18Senses marketing 2 Music 
19Self directed learning 
20Presentation 4 
21Site measure 
22Brief lighting designers 
23self directed learning 
24presentation 5 
25Fixture & Merchandise layout 
26Self directed learning 
27Presenting design concepts 
28self directed learning 
29Presentation 6 
30                                         Presentation 6

Learning Resources

Prescribed Texts

Title:Human dimension & interior space : a source book of design reference standards / by Julius Panero and Martin Zelnik.
Author:Panero, Julius.
Other Author(s):Zelnik, Martin, 1939-
Publisher:New York : Whitney Library of Design, 1979.
ISBN:0823072711 :
Description:320 p. : ill. ; 31 cm.
Format:BookSubjects:Architecture--Human factors.
Interior decoration--Human factors.
Notes:Includes index.
Bibliography: p. 316-317.

0823072711 :


Other Resources

Commercial Supplier catalogues

Creative design resources including websites, magazines and books 

Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:

• sample analysis of a client brief and subsequent
identification of suitable materials
• examples of personally designed merchandisers
• colour schemes to suit specific visual merchandising
promotional themes
• answers to questions on retail image design.

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.

Assessment Tasks

1. Company Audit
Conduct a review of an existing reatil store

2. Resource File

Source general and technical information relating to the retail Industry and compile into an accessible file

3. KD Merchandiser design

Design an easily transportable knock down merchandiser for a given product

4. Pop Up Shop

Design a ’pop up’ shop for a given brand

5. Window Display

Plan and implement a lighting solution for a window display

6. Shopfront

Plan and Design a shop front for a given brand including the display elements

7. Vacant Site Redesign

Using a vacant site that will be visited and inspected, Plan and design a new fitout to suit a given brand.

Assessment Matrix

An assessment rubric is available on the RED blackboard site.

Go to the RMIT website - students / learning hub / RED / course guide / Assessment rubric

Other Information

Please note that this competency will be delivered in conjunction with ’Display lighting MKTG5869C’ and ’Design and produce store plans and floor layouts MKTG 5870C’ as a course titled Retail experience design (RED)

Course Overview: Access Course Overview