Course Title: Design merchandisers
Part B: Course Detail
Teaching Period: Term1 2014
Course Code: MKTG5871C
Course Title: Design merchandisers
School: 320T Architecture & Design
Campus: City Campus
Program: C5235 - Diploma of Visual Merchandising
Course Contact : Sam Falanga
Course Contact Phone: +61 3 9925 4670
Course Contact Email:sam.falanga@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
John Owe Young
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
none
Course Description
This unit requires the team member to apply knowledge of
current design trends, the elements and principles of design,
target customers and merchandise to be displayed, and to
produce drawings and models of merchandisers in response to
client briefs.
This unit is delivered and assessed in conjunction with MKTG5870C and MKTG5869C
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
SIRRMER015A Design merchandisers |
Element: |
1. Determine functional requirements. |
Performance Criteria: |
. |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
Learning Activities
Learning activities will include field research, observation of existing retail environments, case studies, lectures, tutorials, team exercises and industry visits.
Learning activities will take place in a studio, workshop or classroom using industry standard tools and resources.
You will complete exercises and industry style projects. You will also be required to undertake independent study.
In class activities may include:
• class exercises to review discussions/lectures
• practical demonstrations
• analysis/critique of relevant reading material
• seminar presentations
• lectures
• design
• guest lecture
• group discussion
• workshops
• online research
• independent project based work
• teacher directed group activities/projects
• site visits (observations)
• tutorials
Out of class activities may include:
• Blog/Wiki discussion and participation
• seminar presentations
• design
• guest lecture
• group discussion
• workshops
• online research
• independent project based work
• teacher directed group activities/projects
• site visits (observations)
• ‘workshopping’ of student projects
Teaching Schedule
Week |
Topics | Competency Element | MKTG5869 | MKTG 5870 | MKTG 5871 | ||
| 1 | Orientation | ||||||
| 2 | Introduction, research, company audit | 1,2,3 | 1,2 | 1 | |||
| 3 | Branding, design process | 1,2 | 1,2 | 1 | |||
| 4 | Materials, resource file | 2,3 | 2 | 1,2 | |||
| 5 | Presentation 1 Store Audit | 1,2,3 | 1,2 | 1,2 | |||
| 6 | target markets, image, sustainability | 1,2 | 1,2,3 | ||||
| 7 | Self directed learning | ||||||
| 8 | Design meeting | 2 | 1,2,3 | ||||
| 9 | Progress check | 2 | 1,2,3 | ||||
| 10 | Presentation 2 K.D. merchandiser | 1,2 | 1,2,3 | ||||
| 11 | Pop up retail, Designers toolkit | 1,2,3 | 1,2 | 1,2,3 | |||
| 12 | What is light? 3 lighting types | 1,2,3 | |||||
| 13 | Senses marketing 1, Scent | 1,2,3 | 1,2 | 1,2,3 | |||
| 14 | Progress check | 3 | 1,2 | ||||
| 15 | Presentation 3 Pop up retail | 1,2,3 | 1,2 | 1,2,3 | |||
| 16 | The store front | 1,2,3 | 1,2 | 1,2,3 | |||
| 17 | Lighting planning, layout & lighting schedule | 1,2,3 | 1 | ||||
| 18 | Self directed learning | ||||||
| 19 | Senses marketing 2 Music | 3 | 1,2 | 2,3 | |||
| 20 | Self directed learning | ||||||
| 21 | Presentation 4 the shop front | 1,2,3 | 1,2 | 1,2,3 | |||
| 22 | Retail Site inspection | 1,2,3 | 1,2 | 1 | |||
| 23 | Brief a lighting designer & lighting running costs | 3 | 2 | ||||
| 24 | Self directed learning | ||||||
| 25 | Fixture & merchandise layout | 1,2 | 2,3 | ||||
| 26 | Vacant site progress check | 1,2,3 | 1,2 | 1,2,3 | |||
| 27 | Presenting design concepts | 1,2 | 1,2,3 | ||||
| 28 | Presentation Vacant site job | 1,2,3 | 1,2 | 1,2,3 | |||
| 29 | Presentation Vacant site job | ||||||
| 30 | Presentation Vacant site job | ||||||
| 31 | Presentation Vacant site job | ||||||
| 32 | |||||||
Learning Resources
Prescribed Texts
Title:Human dimension & interior space : a source book of design reference standards / by Julius Panero and Martin Zelnik. |
0823072711 : |
References
Other Resources
Commercial Supplier catalogues
Creative design resources including websites, magazines and books
RMIT will provide you with some of the resources and tools for learning in this
course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:
• sample analysis of a client brief and subsequent
identification of suitable materials
• examples of personally designed merchandisers
• colour schemes to suit specific visual merchandising
promotional themes
• answers to questions on retail image design.
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers. http://mams.rmit.edu.au/kh6a3ly2wi2h1.pdf
Assessment Tasks
Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.
To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.
Formative Assessment
1. Company Audit
Conduct a review of an existing reatil store
2. Resource File
Source general and technical information relating to the retail Industry and compile into an accessible file
3. KD Merchandiser design
Design an easily transportable knock down merchandiser for a given product
4. Pop Up Shop
Design a ’pop up’ shop for a given brand
5. Window Display Lighting
Plan and implement a lighting solution for a window display
Summative Assessment
6. Shopfront
Plan and Design a shop front for a given brand including the display elements
7. Vacant Site Redesign
Using a vacant site that will be visited and inspected, Plan and design a new fitout to suit a given brand.
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment
HD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
An assessment rubric is available on the RED blackboard site.
Go to the RMIT website - students / learning hub / RED / course guide / Assessment rubric
Other Information
null
Course Overview: Access Course Overview