Course Title: Design merchandisers

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: MKTG5871C

Course Title: Design merchandisers

School: 320T Architecture & Design

Campus: City Campus

Program: C5235 - Diploma of Visual Merchandising

Course Contact : Sam Falanga

Course Contact Phone: +61 3 9925 4670

Course Contact

Name and Contact Details of All Other Relevant Staff

John Owe Young

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit requires the team member to apply knowledge of
current design trends, the elements and principles of design,
target customers and merchandise to be displayed, and to
produce drawings and models of merchandisers in response to
client briefs.

This unit is delivered and assessed in conjunction with MKTG5870C and MKTG5869C

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER015A Design merchandisers


1. Determine functional requirements.
2. Develop new design concepts.
3. Produce drawings and models.

Performance Criteria:


Learning Outcomes

On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.

Details of Learning Activities

Learning Activities

Learning activities will include field research, observation of existing retail environments, case studies, lectures, tutorials, team exercises and industry visits.

Learning activities will take place in a studio, workshop or classroom using industry standard tools and resources.

You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities may include:
• class exercises to review discussions/lectures
• practical demonstrations
• analysis/critique of relevant reading material
• seminar presentations
• lectures
• design
• guest lecture
• group discussion
• workshops
• online research
• independent project based work
• teacher directed group activities/projects
• site visits (observations)
• tutorials

Out of class activities may include:
• Blog/Wiki discussion and participation
• seminar presentations
• design
• guest lecture
• group discussion
• workshops
• online research
• independent project based work
• teacher directed group activities/projects
• site visits (observations)
• ‘workshopping’ of student projects

Teaching Schedule


TopicsCompetency ElementMKTG5869MKTG 5870MKTG 5871  
2Introduction, research, company audit 1,2,31,21  
3Branding, design process 1,21,21  
4Materials, resource file 2,321,2  
5Presentation 1 Store Audit 1,2,31,21,2  
6target markets, image, sustainability  1,21,2,3  
7Self directed learning      
8Design meeting  21,2,3  
9Progress check  21,2,3  
10Presentation 2 K.D. merchandiser  1,21,2,3  
11Pop up retail, Designers toolkit 1,2,31,21,2,3  
12What is light? 3 lighting types 1,2,3    
13Senses marketing 1, Scent 1,2,31,21,2,3  
14Progress check 31,2   
15Presentation 3 Pop up retail 1,2,31,21,2,3  
16The store front 1,2,31,21,2,3  
17Lighting planning, layout & lighting schedule 1,2,31   
18Self directed learning      
19Senses marketing 2 Music 31,22,3  
20Self directed learning      
21Presentation 4 the shop front 1,2,31,21,2,3  
22Retail Site inspection 1,2,31,21  
23Brief a lighting designer & lighting running costs 3 2  
24Self directed learning      
25Fixture & merchandise layout  1,22,3  
26Vacant site progress check 1,2,31,21,2,3  
27Presenting design concepts  1,21,2,3  
28Presentation Vacant site job 1,2,31,21,2,3  
29Presentation Vacant site job      
30Presentation Vacant site job      
31Presentation Vacant site job      

Learning Resources

Prescribed Texts

Title:Human dimension & interior space : a source book of design reference standards / by Julius Panero and Martin Zelnik.
Author:Panero, Julius.
Other Author(s):Zelnik, Martin, 1939-
Publisher:New York : Whitney Library of Design, 1979.
ISBN:0823072711 :
Description:320 p. : ill. ; 31 cm.
Format:BookSubjects:Architecture--Human factors.
Interior decoration--Human factors.
Notes:Includes index.
Bibliography: p. 316-317.

0823072711 :


Other Resources

Commercial Supplier catalogues

Creative design resources including websites, magazines and books 

RMIT will provide you with some of the resources and tools for learning in this
course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.

Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include:

• sample analysis of a client brief and subsequent
identification of suitable materials
• examples of personally designed merchandisers
• colour schemes to suit specific visual merchandising
promotional themes
• answers to questions on retail image design.

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.

Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.

To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.

 Formative Assessment

1. Company Audit
Conduct a review of an existing reatil store

2. Resource File

Source general and technical information relating to the retail Industry and compile into an accessible file

3. KD Merchandiser design

Design an easily transportable knock down merchandiser for a given product

4. Pop Up Shop

Design a ’pop up’ shop for a given brand

5. Window Display Lighting

Plan and implement a lighting solution for a window display

Summative Assessment

6. Shopfront

Plan and Design a shop front for a given brand including the display elements

7. Vacant Site Redesign

Using a vacant site that will be visited and inspected, Plan and design a new fitout to suit a given brand.


Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment
HD    Competent with High Distinction
CDI   Competent with Distinction
CC    Competent with Credit
CAG  Competency Achieved - Graded
NYC  Not Yet Competent
DNS  Did Not Submit for Assessment

Assessment Matrix

An assessment rubric is available on the RED blackboard site.

Go to the RMIT website - students / learning hub / RED / course guide / Assessment rubric

Other Information


Course Overview: Access Course Overview