Course Title: Monitor instore visual merchandising display
Part B: Course Detail
Teaching Period: Term1 2014
Course Code: MKTG5872C
Course Title: Monitor instore visual merchandising display
School: 320T Architecture & Design
Campus: City Campus
Program: C5235 - Diploma of Visual Merchandising
Course Contact : Justin Compton
Course Contact Phone: +61 3 9925 4678
Course Contact Email:justin.compton@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Kylie Evans - 9925 4028
Justin Compton - 9925 4678
Nominal Hours: 35
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
none
Course Description
This unit requires the team member to apply knowledge of store merchandising to interpret organisation visual merchandising plans and manuals and to monitor in-store displays to ensure that they reflect and maintain current organisation visual merchandising directions. This can involve the application of fundamental design principles, making decisions with regard to merchandise for display and ensuring that displays contribute to the visual merchandising standards of the organisation and that they are constructed and located to ensure customer and staff safety.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
SIRXMER003A Monitor instore visual merchandising display |
Element: |
Interpret a visual merchandising plan. |
Performance Criteria: |
1 Interpret a visual merchandising plan. 1.1 Identify design requirements of visual merchandising plan or manual. 2 Monitor display requirements.2.1 Regularly monitor display to ensure it meets the requirements of the visual merchandising plan. |
Learning Outcomes
- basic principles of visual merchandising
- basic design principles
- organisation visual merchandising principles
Details of Learning Activities
You will be able to apply knowledge of store merchandising to interpret organisation visual merchandising plans and manuals and to monitor in-store displays to ensure that they reflect and maintain current organisation visual merchandising directions. This can involve the application of fundamental design principles, making decisions with regard to merchandise for display and ensuring that displays contribute to the visual merchandising standards of the organisation and that they are constructed and located to ensure customer and staff safety. This unit may apply to frontline visual merchandising team members and other staff.
Methods of assessment used to access practical skills and knowledge will include a range of the following:
• observation of performance in the workplace
• third-party reports from a supervisor
• customer feedback
• answers to questions about specific skills and knowledge.
Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
Teaching Schedule
SEMESTER 1 - 2014
TEAM 2A
Week 1 - Week 9
Front Window Brief TYPO
Week 10 - Week 13
Retail Branding Internal Window Brief
Week 14 - Week 15
Sale Brief in Display Bay
Week 16
External Window Project - Sportsgirl
TEAM 2B
Week 1 - Week 2
Sale Brief in Display Bay
Week 3 - Week 13
Front Window Brief - T2
Week 14 - Week 16
Retail Branding Internal Window Brief
TEAM 2C
Week 1 - Week 11
Front Window Brief - Victoria Market
Week 10 - Week 12
Sale Brief in Display Bay
Week 13 - Week 16
Retail Branding Internal Window Brief
TEAM 2E
Week 1 - Week 4
Retail Branding Internal Window Brief
Week 5 - Week 16
Front Window Brief - ZOOS Victoria
Week 7 - Week 8
Sale in Display Bay Brief
Learning Resources
Prescribed Texts
Pinterest Google Images Blogs Inside Retail Magazine Rag Trader VMSD magazine Inspiration magazine Pantone Colour charts |
References
Other Resources
ensure access to:
• a retail work environment
• relevant documentation, such as:
• store policy and procedures manuals
• store visual merchandising standards.
Overview of Assessment
Evidence of the following:
- interprets and identifies the design requirements of a visual merchandising plan
- monitors the display closely and completes regular maintenance to ensure it meets the requirements of the visual merchandising plan and the organisation’s visual merchandising standards
- contributes appropriately to the ongoing development of the organisation’s visual merchandising standards.
Assessment Tasks
SEMESTER 1 - 2014
Front Window Installation - formative (C/NYC)
Retail Branding Window - summative (graded)
Sale Display in Bay - formative (C/NYC)
Assessment Matrix
Course Overview: Access Course Overview