Course Title: Demonstrate merchandising and category presentation skills

Part B: Course Detail

Teaching Period: Term2 2012

Course Code: MKTG5874C

Course Title: Demonstrate merchandising and category presentation skills

School: 320T Design (TAFE)

Campus: City Campus

Program: C5235 - Diploma of Visual Merchandising

Course Contact : Justin Compton and Sue Robinson

Course Contact Phone: +61 3 9925 4678

Course Contact

Name and Contact Details of All Other Relevant Staff

Justin Compton

Nominal Hours: 90

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit requires the team member to produce comprehensive working plans and safely build a range of displays selecting styles and composition that best promote the merchandise category. It involves the application design, planning and construction skills and knowledge in retail settings to accepted OHS standards.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRXMER007A Demonstrate merchandising and category presentation skills


Dress merchandisers.

Performance Criteria:

4.1 Select and assemble male, female and infant torso or bust, or abstract display forms according to the planned product presentation.
4.2 Dress and accessorise fashion merchandisers to store standard, considering different seasonal directions and styling points.


Produce colour blocked presentations of store interiors.

Performance Criteria:

2.1 Develop colour blocked visuals of store interiors in the following categories: wall fixture system, floor racks and floor gondola.
2.2 Ensure visuals include a rationale for arrangement decisions and reflect monitoring and evaluation of customer responses and sales results.


Produce comprehensive working plans.

Performance Criteria:

1.1 Identify relevant product categories in merchandising and presentation plans according to store merchandising policy and image.
1.2 Produce photographic evidence of specific retail stores or spaces to be merchandised.
1.3 Develop plans, including presentation sketches showing alternative developmental designs that support the photographic image where relevant.
1.4 Distinguish product placement, style and methods of presentation on working plans.


Produce strategically designed visual presentations for a range of merchandise categories.

Performance Criteria:

3.1 Approach relevant store personnel for product for use in displays according to store procedures.
3.2 Produce rendered concept sketches for proposed visual presentations to industry clients or to meet store requirements.
3.3 Apply industry standard visual presentation techniques according to store visual merchandising policy and OHS requirements for displays.
3.4 Evaluate finished visual presentations in conjunction with relevant team members.

Learning Outcomes

Required skills:


  • demonstrate adherence t safe working practices
  • interpersonal communication skills to:
    • approach relevant store personnel for product for use in displays according t store procedures
    • evaluate finished visual presentations in conjunction with relevant team members through clear and direct communication
    • ask questions t identify and confirm requirements
    • use language and concepts appropriate t cultural differences
    • use and interpret non-verbal communication
    • use effective visual merchandising illustration skills
  • effectively colour block store interiors
  • effectively display merchandise
  • apply analytical and decision-making skills

Required knowledge:

  • characteristics of and purpose of merchandising in both visual merchandising and retail operations
  • role of merchandising in the retail industry
  • business’s target market and its impact on visual merchandising
  • application of consumer demographics and psychographics
  • lifestyle merchandising
  • dealing with internal or external groups and individuals with regard t visual merchandising applications
  • relevant OHS provisions
  • relevant legislative provisions

Details of Learning Activities

You will participate in a range of learning activities in the unit, including; lectures, demonstrations, off site visits, research projects, team projects, supervised studio activities.

Some activities will include a self directed learning approach. Self directed learning refers to organised activities that students undertake independently, either as individuals or with other students in the group that may be supervised by the teacher. This can include workplace research, library assignments, field work and work placements.

Teaching Schedule

Please refer to the course myRMIT site for weekly teaching schedule.

A hardcopy teaching schedule will be handed out in the first session, if you miss the first session please email the teacher for this document.

Learning Resources

Prescribed Texts


Other Resources

RMIT will provide you with resources and tools for learning in this course through our online system

Overview of Assessment

Evidence of the following

  • comprehensive working plans on the presentation and merchandising of product categories, including colour blocked store interiors
  • strategically designed and produced visual displays for a range of product categories
  • individual visual displays, including examples of each of the following styles:
    • basic
    • classic
    • traditional
    • designer
    • contemporary
    • lifestyle

Assessment Tasks

Assessment tasks are outlined in detail on your course myRMIT site and a hard copy will be given in class in the first session.

You will complete a range of exercises and assignments that will be used to assess all 3 competencies. You will receive a C/NYC and some assignments and displays will also be given a graded mark.

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency.  Assessment Matrix is outlined in detail on your course myRMIT site and a hard copy will be given  in class in the first session

Other Information

Assessment is ongoing throughout the semester. Students must be assessed as competent for all competency elements in order to be assessed as ‘Competent’ for the competency.

Students will give themselves the best chance of being assessed as ‘competent’, if they complete all the work requirements, and submit them for assessment within the scheduled period. Note: your numeric score is not necessarily an accurate indicator of your competency status. 

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.  Please refer to the following URL for extensions and special consideration:

Course Overview: Access Course Overview