Course Title: Demonstrate merchandising and category presentation skills

Part B: Course Detail

Teaching Period: Term1 2014

Course Code: MKTG5874C

Course Title: Demonstrate merchandising and category presentation skills

School: 320T Architecture & Design

Campus: City Campus

Program: C5235 - Diploma of Visual Merchandising

Course Contact : Justin Compton and Sue Robinson

Course Contact Phone: +61 3 9925 4678

Course Contact Email:justin.compton@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Kylie Evans - 9925 4028

kylie.evans@rmit.edu.au

Justin Compton - 9925 4678

justin.compton@rmit.edu.au

Nominal Hours: 90

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

none

Course Description

This unit requires the team member to produce comprehensive working plans and safely build a range of displays selecting styles and composition that best promote the merchandise category. It involves the application design, planning and construction skills and knowledge in retail settings to accepted OHS standards.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRXMER007A Demonstrate merchandising and category presentation skills

Element:

Dress merchandisers.

Performance Criteria:

Produce comprehensive working plans. 1.1 Identify relevant product categories in merchandising and presentation plans according to store merchandising policy and image.
1.2 Produce photographic evidence of specific retail stores or spaces to be merchandised.
1.3 Develop plans, including presentation sketches showing alternative developmental designs that support the photographic image where relevant.
1.4 Distinguish product placement, style and methods of presentation on working plans.
 

Element:

Produce colour blocked presentations of store interiors.

Performance Criteria:

2 Produce colour blocked presentations of store interiors. 2.1 Develop colour blocked visuals of store interiors in the following categories: wall fixture system, floor racks and floor gondola.
2.2 Ensure visuals include a rationale for arrangement decisions and reflect monitoring and evaluation of customer responses and sales results.
 

Element:

Produce comprehensive working plans.
 

Performance Criteria:

3 Produce strategically designed visual presentations for a range of merchandise categories. 3.1 Approach relevant store personnel for product for use in displays according to store procedures.
3.2 Produce rendered concept sketches for proposed visual presentations to industry clients or to meet store requirements.
3.3 Apply industry standard visual presentation techniques according to store visual merchandising policy and OHS requirements for displays.
3.4 Evaluate finished visual presentations in conjunction with relevant team members.
 

Element:

Produce strategically designed visual presentations for a range of merchandise categories.

Performance Criteria:

4 Dress merchandisers. 4.1 Select and assemble male, female and infant torso or bust, or abstract display forms according to the planned product presentation.
4.2 Dress and accessorise fashion merchandisers to store standard, considering different seasonal directions and styling points.
 

Learning Outcomes


Required skills:

 

  • demonstrate adherence t safe working practices
  • interpersonal communication skills to:
    • approach relevant store personnel for product for use in displays according t store procedures
    • evaluate finished visual presentations in conjunction with relevant team members through clear and direct communication
    • ask questions t identify and confirm requirements
    • use language and concepts appropriate t cultural differences
    • use and interpret non-verbal communication
    • use effective visual merchandising illustration skills
       
  • effectively colour block store interiors
  • effectively display merchandise
  • apply analytical and decision-making skills

Required knowledge:

  • characteristics of and purpose of merchandising in both visual merchandising and retail operations
  • role of merchandising in the retail industry
  • business’s target market and its impact on visual merchandising
  • application of consumer demographics and psychographics
  • lifestyle merchandising
  • dealing with internal or external groups and individuals with regard t visual merchandising applications
  • relevant OHS provisions
  • relevant legislative provisions


Details of Learning Activities

You will be able to apply knowledge to produce comprehensive working plans and safely build a range of displays selecting styles and composition that best promote the merchandise category. It involves the application design, planning and construction skills and knowledge in retail settings to accepted OHS standards. This unit may apply to frontline visual merchandise team members or managers.

Methods of assessment used to access practical skills and knowledge will include a range of the following:

• observation of performance in the workplace
• a role play
• third-party reports from a supervisor
• a portfolio of personally developed visual merchandising presentation plans and photographs of completed in situ displays
• customer feedback
• answers to questions about specific skills and knowledge.
 

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended.
 


Teaching Schedule

SEMESTER 1 - 2014

TEAM 2A

Week 1 - Week 9

Front Window Brief TYPO

Week 10 - Week 13

Retail Branding Internal Window Brief

Week 14 - Week 15

Sale Brief in Display Bay

Week 16

External Window Project - Sportsgirl

 

TEAM 2B

Week 1 - Week 2

Sale Brief in Display Bay

Week 3 - Week 13

Front Window Brief - T2

Week 14 - Week 16

Retail Branding Internal Window Brief

 

TEAM 2C

Week 1 - Week 11

Front Window Brief - Victoria Market

Week 10 - Week 12

Sale Brief in Display Bay

Week 13 - Week 16

Retail Branding Internal Window Brief

 

TEAM 2E

Week 1 - Week 4

Retail Branding Internal Window Brief

Week 5 - Week 16

Front Window Brief - ZOOS Victoria

Week 7 - Week 8

Sale in Display Bay Brief


Learning Resources

Prescribed Texts

Pinterest Google Images Blogs Inside Retail Magazine Rag Trader VMSD magazine Inspiration magazine Pantone Colour charts


References


Other Resources

Assessment must ensure access to:
• a real or simulated work environment
• a studio environment or IT hardware and design software
• relevant documentation, such as: OHS requirements, industry codes of practice, store merchandising policies
• information on: products and services, suppliers, new display technology.
 


Overview of Assessment

Evidence of the following
 

  • comprehensive working plans on the presentation and merchandising of product categories, including colour blocked store interiors
  • strategically designed and produced visual displays for a range of product categories
  • individual visual displays, including examples of each of the following styles:
    • basic
    • classic
    • traditional
    • designer
    • contemporary
    • lifestyle


Assessment Tasks

SEMESTER 1 - 2014

Front Window Installation - formative (C/NYC)

Retail Branding Window - summative (graded)

Sale Display in Bay - formative (C/NYC)


Assessment Matrix

Course Overview: Access Course Overview