Course Title: Create and implement exhibition space

Part B: Course Detail

Teaching Period: Term2 2011

Course Code: MKTG5877C

Course Title: Create and implement exhibition space

School: 320T Design (TAFE)

Campus: City Campus

Program: C5235 - Diploma of Visual Merchandising

Course Contact : Sam Falanga

Course Contact Phone: +61 3 9925 4670

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 80

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit describes the performance outcomes, skills and knowledge required to design and implement displays in exhibition spaces.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER020A Create and implement exhibition space


1.  Assess the specific design requirements of exhibitions

Performance Criteria:

1.1 Interpret and negotiate the client brief.
1.2 Assess the requirements of the exhibition according to the final brief and develop an event checklist.


2.  Produce sketches and rendered concept drawings

Performance Criteria:

2.1 Produce and refine sketches drawings, including rendered perspectives, elevations and in situ illustrations of the exhibition.
2.2 Develop finished plans providing solutions to given briefs via a series of design variations.
2.3 Develop the exhibition proposal, including a detailed report and recommendations.
2.4 Negotiate and adjust the final exhibition design to the satisfaction of the client.
2.5 Develop working construction and detail drawings to match job specifications.
2.6 Incorporate safety and risk assessments into all planning.


3.  Source audio and lighting suppliers and products

Performance Criteria:

3.1 Research suppliers and contractors required to fulfil the exhibition design.
3.2 Brief contractors and suppliers on precise requirements.
3.3 Coordinate supply of products and services to ensure timely and successful completion of the exhibit.


4.  Design, install and bump out display

Performance Criteria:

4.1 Assess and arrange staffing requirements for each phase according to the designated event checklist.
4.2 Determine specific operations for installation from construction, packing, transportation, on-site and installation services.
4.3 Identify strategic objectives and time schedules, and delegate display installation and bump out according to the display plan and designated event checklist.
4.4 Coordinate bump out of display according to the designated event checklist.

Learning Outcomes

This unit requires the team member to apply knowledge of project planning to negotiate client requirements, assess the specific design requirements of exhibitions, develop sketches and concept drawings, arrange relevant suppliers, and install and bump out exhibition displays.

Details of Learning Activities

Working in teams to produce design solutions in class situations.
Visits to appropriate industry sites.
Role playing of event design team.

Teaching Schedule

WeekCommencingTopics                                                                                                                                                              %               Assignment                                      
111/7Subject Overview, Exhibitions and Events and Venues, Resource File, Events and Theming Brief, Very Special Kids10Event Theming

Resource File


218/7Venues Field Trip10                        
325/7Design meeting - Theming   
41/8Class Presentations - Theming   
58/8Brief taking and writing, Customer System Organiser30System Custom Stand

Design meeting - Customer System Organiser, Technical Drawing

829/8Collect - Custom System Organiser   
95/9Events Planning Project Management, Risk Assessment50Guest Speaker; Events  
1012/9Design Meeting - Major Event   
1119/9Design Meeting - Major Event   
 26/9Semester Break   
 3/10Semester Break   
1210/10Design Meeting - Major Event   
1317/10Design Meeting - Major Event - Possible Event Running   
1424/10Design Meeting - Major Event - Possible Event running   
1531/10Possible Event Running   
167/11Possible Event Running   
  Melbourne Cup Day   

Learning Resources

Prescribed Texts


Other Resources

Event appropriate venues within and out of the RMIT campuses.

Overview of Assessment

Evidence of the following
• demonstrated ability to negotiate with an exhibitor and develop alternative designs for exhibition merchandising
• demonstrated ability to work in a team and install and bump out an exhibition display
• consistent application of relevant OHS requirements
• answers to questions on exhibition merchandising.

Assessment Tasks

1. Resource File
Participants will collect information on products and services associated with the exhibition and events industry and compile this information into a usable resource for future reference.

2. Event Theming
Participants will work individually to plan the theming for a given event.

3. System Custom Stand
Participants will research exhibition stand building systems then analyse, select and recommend a system or a combination of systems for a given client and application.

4. Guest Speakers Event
Participants will work as a team to plan and conduct an in-house event with guest speakers invited from appropriate industry representatives.

Assessment Matrix

Course Overview: Access Course Overview