Course Title: Create and implement exhibition space

Part B: Course Detail

Teaching Period: Term1 2012

Course Code: MKTG5877C

Course Title: Create and implement exhibition space

School: 320T Design (TAFE)

Campus: City Campus

Program: C5235 - Diploma of Visual Merchandising

Course Contact : Sam Falanga

Course Contact Phone: +61 3 9925 4670

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 80

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit describes the performance outcomes, skills and knowledge required to design and implement displays in exhibition spaces.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER020A Create and implement exhibition space


1.  Assess the specific design requirements of exhibitions

Performance Criteria:

1.1 Interpret and negotiate the client brief.
1.2 Assess the requirements of the exhibition according to the
final brief and develop an event checklist.


2.  Produce sketches and rendered concept drawings

Performance Criteria:

2.1 Produce and refine sketches drawings, including rendered
perspectives, elevations and in situ illustrations of the
2.2 Develop finished plans providing solutions to given briefs
via a series of design variations.
2.3 Develop the exhibition proposal, including a detailed
report and recommendations.
2.4 Negotiate and adjust the final exhibition design to the
satisfaction of the client.
2.5 Develop working construction and detail drawings to
match job specifications.
2.6 Incorporate safety and risk assessments into all


3.  Source audio and lighting suppliers and products

Performance Criteria:

3.1 Research suppliers and contractors required to fulfil the
exhibition design.
3.2 Brief contractors and suppliers on precise requirements.
3.3 Coordinate supply of products and services to ensure
timely and successful completion of the exhibit.


4.  Design, install and bump out display

Performance Criteria:

4.1 Assess and arrange staffing requirements for each phase
according to the designated event checklist.
4.2 Determine specific operations for installation from
construction, packing, transportation, on-site and
installation services.
4.3 Identify strategic objectives and time schedules, and
delegate display installation and bump out according to
the display plan and designated event checklist.
4.4 Coordinate bump out of display according to the
designated event checklist.
SIR07 Retail Services Training Package (Version 1) Date this PDF was generated: 24 November 2008
SIRRMER020A Create and implement exhibition space

Learning Outcomes

This unit requires the team member to apply knowledge of project planning to negotiate client requirements, assess the specific design requirements of exhibitions, develop sketches and concept drawings, arrange relevant suppliers, and install and bump out exhibition displays.

Details of Learning Activities

Learning Activities

Learning activities will include field research, observation of existing retail environments, case studies, lectures, tutorials, team exercises and industry visits.

Teaching Schedule


3Venue visit 1 
4Venue Visit 2 
5Venue Presentation 1 
6Exhibitions and events 
7Creativity and Ideation 
8Self directed learning 
9Theming Presentations 2 
10Event Planning 1 
11Event management OHS 
12Tech drwg review 
13Event progress meeting 
14Perfromance review  
15Running Event 
16Custom system organiser 
17The design brief 
18The design brief 2 Quoting Billing 
19Progress check in 
20Self directed learning 
21Progress check in 
22Custom system Presentations3 
23Event project management 
24Event lighting 
25Bytecraft visit 
26Event progress meeting 
27Event progress meeting 
28Event progress meeting 
29Running the Event 
30                                         Running the Event

Learning Resources

Prescribed Texts

Title:Human dimension & interior space : a source book of design reference standards / by Julius Panero and Martin Zelnik.
Author:Panero, Julius.
Other Author(s):Zelnik, Martin, 1939-
Publisher:New York : Whitney Library of Design, 1979.
ISBN:0823072711 :
Description:320 p. : ill. ; 31 cm.
Format:BookSubjects:Architecture--Human factors.
Interior decoration--Human factors.
Notes:Includes index.
Bibliography: p. 316-317.

0823072711 :


Other Resources

Commercial Supplier catalogues

Creative design resources including websites, magazines and books 

Overview of Assessment

Evidence of the following
• demonstrated ability to negotiate with an exhibitor and develop alternative designs for exhibition merchandising
• demonstrated ability to work in a team and install and bump out an exhibition display
• consistent application of relevant OHS requirements
• answers to questions on exhibition merchandising.

Assessment Tasks

1. Venue Review

Conduct a review of an existing event venue

2. Resource File

Source general and technical information relating to the Event and Exhibition Industry and compile into an accessible file

3. Themeing brief

Plan a theme and all theming elements for a given hypothetical client / function

4. Minor Event

Plan and run a minor event (group exercise)

5. Custom, System, Organizer trade stand design

Design a trade stand for a given client and fair using a custom design approach and a system based approach

6. Major Event

Plan and Run a major Event (group exercise)

Assessment Matrix

An assessment rubric is available on the Event & Exhibition Design (EaED) blackboard site.
Go to the RMIT website - students / learning hub / Event & Exhibition Design (EaED) / course guide / Assessment rubric

Other Information

Please note that this competency will be delivered in conjunction with ’Lead a team to foster innovation BUSM 6279C’ as a course titled ’Event & Exhibition Design’

Course Overview: Access Course Overview